Barry Green

Current

Marketing Communications Specialist at New England Job Show
Marketing Communications Specialist at Glen Reen Racing
Ranger (Volunteer) at Lowell National Historic Park

2 more...

Past

Marketing Communications Specialist at Agion Technologies
Marketing Communications Specialist at Artisan Industries Inc
Scoutmaster at Boy Scouts of America

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Education

Boston College

Recommended

4 people have recommended Barry

Connections

58 connections

Industry

Marketing and Advertising

Barry Green’s Summary

Innovative marketer creates persuasive sales and marketing materials and programs that will sell your technical products to other businesses. Carefully identifies and characterizes each target market to develop messages to reach that audience. Then creates, packages and delivers your targeted messages in print and electronic media, at trade shows, and in mailings and releases. His versatility and hands-on experience are especially valuable where a small staff produces most of the messaging portfolio and/or where the inherent rapid turn-around of in-house capability is important.

- Marketing Planning
- Media Creation (copy writing, creative, layout, production)
- Trade Shows and Events (selection, planning, coordination, execution)
- Direct and email campaigns
- Sales/Marketing Collateral (copy writing, creative, layout, production)
- Advertising
- Public Relations
- Newsletters
- Presentations and Training
- Website and Database maintenance
- CRM (SalesNet)

Barry Green’s Specialties:

Adobe Creative Suite, Illustrator, InDesign, Photoshop, Corel Draw, Photopaint, Microsoft Office Suite, OpenOffice Suite, SalesNet CRM

Barry Green’s Experience

Marketing Communications Specialist

Agion Technologies

(Privately Held; Biotechnology industry)

2004 — 2007 (3 years )

I planned and executed the trade show program, all sales and marketing collateral (brochures, data sheets, sell sheets), direct and e-mailing, the Customer Relationship Marketing program, training and seminars, and market tests.

Trade Shows
- Select shows/Arrange/Coordinate/Subcontract services and
materials
- Design/Oversee production of graphics, supplies and all
resources for 10-15 trade shows/year
- Store/Maintain/Update booth and graphic materials
- Process show leads/Enter them into databases/Implement
post-show mailing/Assign to sales

Sales Collateral/Brochures/Catalogs
- Solicit/Edit copy/Layout/Produce/Administer/Update 6 to 12
data sheets and reprints per year
- Schedule/Coordinate/Design/Produce collateral for 1 - 2 in-house
training seminars per year
- Design/Maintain multiple presentations (Sales or Management
Presentations)
- Design/print 24 page 4 color annual catalog of selected
company products
- Solicit/Edit copy/Layout/Produce 32-page handbook per year -
print and electronic versions
- Create/Design/Produce/Outsource brochures as needed
- Design/Manage/Update/Reprint/Maintain supplies of sales
collateral
- Coordinate/Direct outsourced photography; take digital and film
photos
- Oversee/Produce high quality graphics for print ads and booth
signage

Customer/Vendor Facing Skills
- Manage/Coordinate customer, client, vendor interface
- Lead sales/training presentations in-person (in-house or at
customer site) and online
- Support on-going customer marketing programs
- Support 6-12 customer product launches per year via sell sheets,
graphic materials, advertising specialties, trade shows, website
links, PR
Marketing Communications Specialist

Artisan Industries Inc

(Chemicals industry)

1992 — 2004 (12 years )

Artisan Industries is (was) a privately held 100-person chemical engineering and manufacturing company focusing on separations via change of state or heat transfer. They designed special processes to produce specialty chemicals that could not be produced by conventional means. Then they offered the processing equipment necessary to implement the process they designed.
I created all the advertising and marketing materials, planned and executed the trade show program, direct mail, and other lead generation activities.

Direct & Email Marketing
- Design/Execute periodic mass e-mailings to customer and
prospect databases
- Suggest campaign design/Oversee/Execute 3-6 mailings per year
(50-5000 names)
- Maintain/Merge/Purge customer and prospect databases

Website Maintenance
- Update websites (edit text, replace pictures, add functionality)
- Produce web graphics or web variants of ads, catalogs, etc.

Advertising/Public Relations
- Contribute to themes/Design/Oversee/Produce/Place 3-6 new print
ads per year
- Place/Administer 6-30 existing print ads per year
- Coordinate/Place/Evaluate on line banner, ppc ads
- Write/Coordinate/Subcontract 2 - 4 website releases per month

Special Events
- Plan/Organize/Execute 1 or 2 off-site and 1 or 2 on-site company
events per year
- Plan/Organize/Arrange/Conduct/Lead customer training, booth
staff training, trade show presentations, company parties

Databases
- Implement/Oversee/Manage/Update/Customize/Improve/Train
users on Salesnet (Salesnet.com) Customer Relationship
Manager
- Implement/Maintain graphic image database
- Initiate/Train users/Maintain sales and project databases
- Create reports/Execute mass e-mailings based on records in
database

Newsletters
- Solicit and Write/Edit copy and photos/Layout/Produce/Distribute
company (paper) and customer (electronic) newsletter

Archiving
- Manage archives of all marketing collateral
Scoutmaster

Boy Scouts of America

(Non-Profit; Non-Profit Organization Management industry)

1982 — 1989 (7 years )