Barry Burke

Current

Chief Strategy Officer, Symmetrix and Storage Virtualization Product Group, EMC Storage Division at EMC

Past

Sr. Director, Strategy & Roadmap, Symmetrix Product Operations, EMC Storage Division at EMC
Sr. Director, Symmetrix Marketing at EMC Corporation
Marketing Director, Storage Management Solutions at IBM Tivoli

VP & General Manager, Shared Storage Business Unit at Mercury Computer Systems, Inc.
Vice President, Product Marketing at Applix, Inc.
Director, Enterprise Applications & Strategic Product Planning at Banyan Systems Inc.
Product Marketing at Banyan Systems
Product Manager & Technical Director at Adelie Corp.
Marketing Manager, Communications Products at Prime Computer Inc.

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6 more...

Connections

500+ connections

Industry

Information Technology and Services

Websites

Barry Burke’s Summary

32+ years of experience in high tech product marketing, product strategy, software development and business operations for a broad variety of systems, server, network, storage and applications companies focused on enterprise IT requirements in Financial Services, Manufacturing, Public Services, Telecommunications, Health Care and Government/Military markets.

Barry Burke’s Specialties:

High tech product marketing & product lifecycle management
Product branding and identity
Application, systems, server, network & storage architectures
Technology trends and enterprise IT requirements
Strategic technology acquisition and integration
General management & business administration
Business development, mergers & acquisitions
Channel/partner development

Barry Burke’s Experience

Chief Strategy Officer, Symmetrix and Storage Virtualization Product Group, EMC Storage Division

EMC

(Public Company; EMC; Information Technology and Services industry)

April 2008 — Present (1 year 8 months)

Identify, research and integrate technologies and requirements into a strategic roadmap in support of business unit's target markets and customers. Cross functional coordination of key strategic investments and programs, including Green IT, solid state storage, massively scalable storage and storage virtualization, integration with server virtualization and public/private cloud federation, etc.

Provide direct interface liason between customers and product development, validating and sharing requirements into development and sharing/validating proposed solutions and roadmaps with customers.
Sr. Director, Strategy & Roadmap, Symmetrix Product Operations, EMC Storage Division

EMC

(Public Company; 10,001 or more employees; EMC; Information Technology and Services industry)

April 2006 — April 2008 (2 years 1 month)
Sr. Director, Symmetrix Marketing

EMC Corporation

(Public Company; 10,001 or more employees; EMC; Information Technology and Services industry)

January 2001 — March 2006 (5 years 3 months)

Lifecycle product marketing for Symmetrix DMX, EMC's flagship hardware and software product within the Storage Platforms business.

Manages the organization responsible for: customer and market requirements; product definition and roadmaps; go to market strategies and implementation; promotion, demand generation and brand awareness; sales force & channel partner training and empowerment; product positioning, pricing and packaging; revenue/margin forecasting and management; competitive analysis and response; press and industry analyst communications; cross-functional product/service/solutions integration.
Marketing Director, Storage Management Solutions

IBM Tivoli

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

January 2000 — January 2001 (1 year 1 month)

Transition manager for SANergy business unit, which was sold to IBM Tivoli by Mercury Computer Systems. Contributed to numerous strategic initiatives while integrating development team and technologies into the Tivoli Storage business unit.
VP & General Manager, Shared Storage Business Unit

Mercury Computer Systems, Inc.

(Public Company; 501-1000 employees; MRCY; Computer Hardware industry)

March 1998 — January 2000 (1 year 11 months)

General management, marketing and business development for incubator business of SAN-based high performance file sharing technology (SANergy). Developed and implemented business strategy to support the sale of the product and business unit, ultimately attaining a 3x ROI for Mercury in the sale to IBM Tivoli in 1999/2000.
Vice President, Product Marketing

Applix, Inc.

(Public Company; APLX; Computer Software industry)

1994 — 1997 (3 years )

Established product strategy and vision to drive most successful technology IPO in 1994. Established strategic relationship with Sun Microsystems in support of the world's first Java-based office automation suite. Drove marketing programs to maximize opportunity, growth and revenues in established financial services customers and emerging web-based automation/thin client market.
Director, Enterprise Applications & Strategic Product Planning

Banyan Systems Inc.

(Public Company; 501-1000 employees; BNYN; Computer Networking industry)

1988 — 1994 (6 years )

Initiated transition from proprietary NAS server solutions towards open systems based servers and client connectivity. Led strategic initiative to expand offerings and extend value of market-leading directory services (StreetTalk) into email-based automation, including the acquisition of Beyond Systems. Authored strategy and product sections of the IPO Prospectus, in support of one of the most successful IPO's in 1992.
Product Marketing

Banyan Systems

(Public Company; Information Technology and Services industry)

1988 — 1994 (6 years )
Product Manager & Technical Director

Adelie Corp.

(Privately Held; 51-200 employees; Computer Software industry)

1984 — 1988 (4 years )
Marketing Manager, Communications Products

Prime Computer Inc.

(Public Company; 1001-5000 employees; Computer Hardware industry)

1978 — 1984 (6 years )

Additional Information

Barry Burke’s Websites:

Barry Burke’s Groups:

The Greater IBM Connection: IBM's alumni program for past and present IBM employees
EMC Alumni Network
Applix Alumni
Tivoli Software Alumni (Pre- 2002)
EMC Corporation
The Storage Networking Industry Association
EMC Developer Network
IBM co/ex workers independent group
The Storage Group
Data General Alumni
Storage Professionals
Banyan Systems - Alumni
Prime Computer Alumni Group - Worldwide
Pr1me-Ex
Storage Monkeys