
Senior Director, Global Customer & Partner Communications at Sun Microsystems Inc
San Francisco Bay Area

Senior Director, Global Customer & Partner Communications at Sun Microsystems Inc
San Francisco Bay Area
Jeremy has 20 years of experience marketing enterprise, software and web technologies, creating award-winning programs and running teams in Fortune 500 companies and for the world’s hottest hi-tech agencies.
During his career he has developed a reputation as a highly talented executive and marketer on the forefront of the latest online trends; a world-class content and communications expert and an executive brand builder; able to build and run a cohesive team; with a unique ability to work with the indistinct to derive concrete results and get the job done. He is a prolific writer, blogger and talker on technology.
• A combination of technology savvy, customer-oriented and practical; able to hang out with engineers, discuss pipeline with sales, or develop a strategy for the boardroom.
• Branded and launched numerous well-known technologies, such as Java and Solaris, helping to bring Sun market cap to exceed IBM as ‘the dot in dot com.’
• World-class content expert, building reputations of well-known technology CEOs such as McNealy, Zander and Schmidt.
• Experience in most of the worlds major markets in customer marketing, global communications, public relations, marcom, corporate identity, go to market, executive communications, analyst relations and brand building.
• Successfully building and defending agency business.
• A respected leader in online community building and infrastructure inside Sun and Silicon Valley.
• A blogger, tumble-blogger, video blogger and social networking web head.
(Public Company; JAVA; Information Technology and Services industry)
April 2009 — Present (4 months)
A newly created position managing all aspects of communications globally, with a focus on customers and partners.
(Public Company; 10,001 or more employees; JAVA; Computer Hardware industry)
September 2006 — Present (2 years 11 months)
• Running a billion dollar virtualization marketing initiative globally.
• Re-building a portfolio of campaigns for Sun’s $5B services sales practice.
• Working with Sun customer CTOs on communicating visionary technologies.
• Reinvigorating Sun’s customer engineering community with an innovative online infrastructure.
• Running numerous short video news briefing channels and programs.
(Public Company; 10,001 or more employees; JAVA; Computer Hardware industry)
September 2004 — October 2006 (2 years 2 months)
• Working with Sun’s marketing management team to re-brand the company and create a content-excellence program.
• Established company messaging processes and quality standards.
• The company guru at positioning and messaging for critical company launches and events.
• Produced and delivered successful company value proposition and value-based messaging training.
(Public Company; 10,001 or more employees; JAVA; Computer Hardware industry)
2003 — September 2004 (1 year)
• Re-organized and started to re-establish credibility for Sun’s 120 people U.S. marketing organization, working across commercial and government sectors supporting a $4B US sales organization.
• Re-deployed a global marketing group of 500 people into account, partner and mid-market roles.
• Segmented top customers and partners into a new standard company-wide data model.
• Re-focused sales leadership team to communicate high impact new strategy to partners.
(Public Company; 10,001 or more employees; JAVA; Computer Hardware industry)
2001 — 2002 (1 year)
• Ran Sun’s global briefing network and re-established credibility with sales and executive team.
• Doubled global briefings to 1,600 companies annually & rebuilt a new $20M briefing center.
• Re-engineered sales engagement to improve quality and commitment by sales and executives.
• Number one rated quality and volume presenter in the center.
(Public Company; JAVA; Computer Hardware industry)
1999 — 2001 (2 years)
• Directed all aspects of global communications functions, including broadcast and print media and analyst relations, internal communications, m&a, customer and launch events.
• Centralized 100+ people and rescaled the organization and budget during downturn.
• Developed Sun’s image Sun through the dot-com boom to a market cap exceeding IBM.
• Twice won Sun’s marketer-of-the-year award.
• Secured high profile placements in major global print and news media; established many new innovations in PR metrics and online tools.
• Ran most of the company’s major corporate events, from logistics to content.
(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)
1997 — 1999 (2 years)
Built Sun’s corporate public relations, analyst relations, global events and executive image development functions during a time of massive expansion within the industry and Sun.
• Created the first truly successful executive communications functions in the company.
(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)
1995 — 1997 (2 years)
Built up a reputation that stands to this day as longest-lasting speechwriter to Scott McNealy and Sun’s management team.
• Orchestrating up to 500 speeches annually into fully produced shows.
• Successfully helping develop the image and standing of Scott McNealy (Sun CEO), Ed Zander (ex CEO Motorola), Eric Schmidt (now CEO Google) and all members of Sun’s management team.
• Also managed financial services and then industry PR, putting Sun in the first cover stories of several national newspapers and magazines, as a result winning several company-wide internal awards.
(Public Company; Computer Hardware industry)
1993 — 1995 (2 years)
Managing services and financial services industry public relations business in excess of $5M annually the agency of record for Sun and for other Silicon Valley accounts.
• Developed successful account relationships, led new business pitches and won the WSJ’s annual “tackiest” PR person award.
(Public Company; UIS; Computer Hardware industry)
1989 — 1993 (4 years)
• Launched several new major integrated advertising and direct campaigns across Europe.
• Re-branded Unisys across the UK.
• Launched customer reference program.
(Public Company; Computer Hardware industry)
1983 — 1989 (6 years)
• Displaced entire central print production department with new buying and production system.
• Created several award winning technology magazines used globally.
• Pioneered meta-tagging to typesetting for production of all documentation.
(Public Company; Computer Hardware industry)
1982 — 1982 (less than a year)
Analyst/programmer in CADES R&D group. The job that made me into the geek I am today.
(Computer Hardware industry)
1976 — 1976 (less than a year)
• In a year prior to college and during holiday breaks worked in forex department of a small California bank as a trader, telex operator and collections clerk.
B.A. Honours , Geography , 1979 — 1982