CTO and VP Product Planning at Lunera Lighting
- San Jose, California (San Francisco Bay Area)
- Consumer Electronics
Don Barnetson's Overview
- CTO and VP Product Planning at Lunera Lighting
Don Barnetson's Summary
A seasoned engineering, strategy and marketing executive leader with a track record of insight and execution. I have raised money, made payroll, closed deals with multi-billion dollar companies, successfully launched $100M product lines into the market and shutdown product lines that no longer made sense.
Throughout my career I have chosen roles that challenge me and build my skill set; my background includes roles in engineering, marketing, development, strategy and even sales in semiconductor, LED, nanotechnology, hardware and software development and marketing.
Currently I lead the engineering and product teams at Lunera Lighting - from MRD through to product release with both in-house and ODM engineering teams. Lighting technologies change only once every 100 years; the transition to LED is happening faster than expected and will be more disruptive to the industry than most predict. Our challenge is to move faster and be more creative in enabling this transition than our competition.
Specialties: Strategy - process and insight; Marketing - from product requirements to outbound marketing to generate demand for the product line in place and engineering - deliver projects on time and on budget with a mix of in-house and outsourced engineering resources.
Don Barnetson's Experience
CTO and VP Product Planning
April 2014 – Present (6 months) Santa Clara, CA
VP of Engineering and Product
March 2012 – April 2014 (2 years 2 months) Silicon Valley, CA
October 2010 – January 2012 (1 year 4 months) San Jose, CA
Sr. Director of Strategy - OEM
December 2009 – March 2011 (1 year 4 months) Milpitas, CA
Sr. Director of Marketing - SSD
March 2008 – December 2009 (1 year 10 months) Milpitas, CA
Director of Market Development
November 2006 – March 2008 (1 year 5 months) Palo Alto, CA
Director of NAND Marketing
January 2005 – November 2006 (1 year 11 months) San Jose, CA
Field Application Engineering Manager
2001 – 2003 (2 years)
Field Application Engineer
1998 – 2001 (3 years) New Jersey / California
1995 – 1998 (3 years)