Don Barnetson

Don Barnetson

CTO and VP Product Planning at Lunera Lighting

San Jose, California (San Francisco Bay Area)
Consumer Electronics

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Don Barnetson's Overview


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Don Barnetson's Summary

A seasoned engineering, strategy and marketing executive leader with a track record of insight and execution. I have raised money, made payroll, closed deals with multi-billion dollar companies, successfully launched $100M product lines into the market and shutdown product lines that no longer made sense.

Throughout my career I have chosen roles that challenge me and build my skill set; my background includes roles in engineering, marketing, development, strategy and even sales in semiconductor, LED, nanotechnology, hardware and software development and marketing.

Currently I lead the engineering and product teams at Lunera Lighting - from MRD through to product release with both in-house and ODM engineering teams. Lighting technologies change only once every 100 years; the transition to LED is happening faster than expected and will be more disruptive to the industry than most predict. Our challenge is to move faster and be more creative in enabling this transition than our competition.

Specialties: Strategy - process and insight; Marketing - from product requirements to outbound marketing to generate demand for the product line in place and engineering - deliver projects on time and on budget with a mix of in-house and outsourced engineering resources.

Don Barnetson's Experience

CTO and VP Product Planning

Lunera Lighting

April 2014Present (6 months) Santa Clara, CA

VP of Engineering and Product

Lunera Lighting

March 2012April 2014 (2 years 2 months) Silicon Valley, CA


TV Anytime

October 2010January 2012 (1 year 4 months) San Jose, CA

Sr. Director of Strategy - OEM


December 2009March 2011 (1 year 4 months) Milpitas, CA

Sr. Director of Marketing - SSD


March 2008December 2009 (1 year 10 months) Milpitas, CA

Director of Market Development

Nanosys, Inc.

November 2006March 2008 (1 year 5 months) Palo Alto, CA

Director of NAND Marketing


January 2005November 2006 (1 year 11 months) San Jose, CA

Sales Engineer

QCI, Inc

June 2003December 2004 (1 year 7 months) San Jose, CA

Field Application Engineering Manager

Micron Technology, Inc.

20012003 (2 years)

Field Application Engineer


19982001 (3 years) New Jersey / California

Component Engineer


19951998 (3 years)

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