Strategy and Marketing Consultant
San Francisco Bay Area
- Current
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- Consulting Executive at Timothy J Barnes Consulting
- Past
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- VP Strategic Planning at Cadence Design Systems, Inc.
- VP Marketing, EMEA at Cadence Design Systems, Inc.
- VP Corporate Strategy at Cadence Design Systems
- VP Corporate Marketing at Simplex Solutions, Inc
- Director, Framework Marketing at Cadence Design Systems
- President and Founder at MarketSpeed, Inc.
- Managing Partner at Logical Marketing, Inc.
- CAD Manager at National Semiconductor
- Research Engineer at Fairchild Palo Alto Research
- Education
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- Rongotai College
- Hataitai School
- Victoria University of Wellington
- Recommended
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3 people have recommended Tim - Connections
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318
connections
- Industry
- Management Consulting
Tim Barnes’s Summary
Consultant and business strategist. Executive experience in high tech with a focus on software and semiconductors.
Tim is a successsful entrepreneur who created a business strategy consultancy that guided a wide range of companies from startup to Fortune 500 over a period of years with a record of >95% repeat business.
Personal interests include Web 2.0, music, sailing, and writing.
Tim is a published author and creator of the strategy website www.tim-barnes.com.
Tim Barnes’s Specialties:
* Strategic Planning
* Brand Strategy and Corporate Mission Development
* Market Research
* Product Strategy and Launch Planning
* Event and Outbound Marketing Strategy
* Globalization and New Market Development
* Marketing Education and Professional Development
Tim Barnes’s Experience
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Consulting Executive
Timothy J Barnes Consulting
(Management Consulting industry)
August 2008 — Present (1 year)
Business strategy and marketing consultancy across a wide range of industries.
Focus areas include:
* Brand strategy
* Corporate strategy process and planning
* Product launch and channel strategy
* Globalization challenges
* Market research
* Professional education in marketing and strategy
* New business opportunity analysis -
VP Strategic Planning
Cadence Design Systems, Inc.
(Public Company; 5001-10,000 employees; CDNS; Computer Software industry)
July 2006 — February 2008 (1 year 8 months)
Responsible for analysis and planning of major initiatives across Cadence's product lines.
Responsible for articulating key strategic initiatives to build differentiation and increased customer value for Cadence's products and solutions.
Development and management of a database of customer requirements used to drive new and evolutionary product initiatives.
Led strategic options analysis around new business models leading to significant new business in 2007. -
VP Marketing, EMEA
Cadence Design Systems, Inc.
(Public Company; 1001-5000 employees; CDN; Computer Software industry)
January 2004 — June 2006 (2 years 6 months)
Responsible for all marketing activities in the region. Also leading new technology business development activities.
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VP Corporate Strategy
Cadence Design Systems
(Public Company; 1001-5000 employees; CDNS; Computer Software industry)
July 2002 — December 2003 (1 year 6 months)
Responsible for team and process around strategy development. Reported first to Chief Marketing Officer, and then to the CEO. Orchestrated the corporate processes for development and communication of business strategy that led to re-establishment of industry leadership.
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VP Corporate Marketing
Simplex Solutions, Inc
(Public Company; 201-500 employees; Computer Software industry)
January 2002 — June 2002 (6 months)
Member of executive staff reporting to the CEO. Responsible for web, seminars, and all other forms of outbound marketing. Also provided leadership in development of strategy, in investor relations activity, and for market and business case analysis.
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Director, Framework Marketing
Cadence Design Systems
(Public Company; 1001-5000 employees; CDNS; Computer Software industry)
1989 — 2002 (13 years)
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President and Founder
MarketSpeed, Inc.
(Privately Held; 1-10 employees; Management Consulting industry)
July 1996 — December 2001 (5 years 6 months)
Founded business strategy, branding and market research consultancy. Profitable every year from inception, working with major companies including Texas Instruments, Sun Microsystems, Intel, Herman Miller, Knoll, First Penn-Pacific Life Insurance and many others.
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Managing Partner
Logical Marketing, Inc.
(Privately Held; 11-50 employees; Management Consulting industry)
April 1994 — June 1996 (2 years 3 months)
Responsible for project planning, scheduling, budgeting and execution across a wide range of marketing and strategy briefs.
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CAD Manager
National Semiconductor
(Management Consulting industry)
1988 — 1989 (1 year)
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Research Engineer
Fairchild Palo Alto Research
(Management Consulting industry)
1987 — 1988 (1 year)
Tim Barnes’s Education
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Rongotai College
1969 — 1974
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Hataitai School
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Victoria University of Wellington
B.A., B.BSc., B.Arch , English, Computer Science, Architecture
Additional Information
Tim Barnes’s Interests:
Education and professional development, corporate culture, Web 2.0, content management systems, consulting, music, woodworking, audio, electronics, sailing, product design, architecture.
