Barnard Crespi

Current

Marketing Team Member at MIT Sloan CIO Symposium
Founder at Marketing Executives Group - International
Co-Founder, CEO/President at Datatel Inc

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Past

Co-Founder at Fashiontech Inc

Education

Ryerson University

Recommended

2 people have recommended Barnard

Connections

194 connections

Industry

Computer Software

Websites

Barnard Crespi’s Summary

Barnard is President and CEO of Datatel Communications, one of North Americas leading providers of IVR (Interactive Voice Response) applications and services, with a focus in marketing and sales automation applications. With more than 15 years of industry experience, Barnard has helped hundreds of organizations execute their outsourced IVR strategy, and acted as an adviser to dozens of fortune 500 companies and technology start-ups.
Barnard’s early work in 1995, focused on recruiting technology, specifically the development of scientifically based career management and psychometric screening tools delivered online and over the telephone. His work was instrumental to the growth of the online and telephone recruiting industry, as the lead advisor to over 50 global corporations, helping early adopters recruit, screen, and career manage tens of thousands of job applicants, and employees. Among these are: IBM, PWC, Prudential Insurance, MET Life, North Western Mutual, Canadian Imperial Bank of Commerce, Royal Bank of Canada, Thomas Cook (UK), and dozens of others.
Barnard founded, Datatel Marketing, to help B2B technology organizations to increase their probability of closing new business by applying a scientific approach which measures and evaluates what impact (influence) corporate marketing content, sales engagement, and product/service deliverables have on prospects’ buying decisions.
In 2008, Barnard founded the Marketing Executive Group, a global professional networking group with over 12,500 members and growing by 1000 new members a month. The MEG mission is to deliver value by providing access to resources, engagement, interaction, and idea generation to help marketing executives drive results.

Barnard Crespi’s Specialties:

Business to Business:
* Virtual Community Building
* B2B Social Media
* Sales Lead Generation
* Demand Generation
* Lead Nurturing
* Affinity Building
* Marketing Communication
* Lead Acquisition Automation
* Sales Process Optimization
* Web Content Optimization (arriving to content which produces highest conversion rates)

Barnard Crespi’s Experience

Marketing Team Member

MIT Sloan CIO Symposium

(Information Technology and Services industry)

January 2009 — Present (11 months)
Founder

Marketing Executives Group - International

(Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)
Co-Founder, CEO/President

Datatel Inc

(Privately Held; Computer Software industry)

March 1994 — Present (15 years 9 months)
Co-Founder

Fashiontech Inc

(Apparel & Fashion industry)

March 1992 — August 1994 (2 years 6 months)

Specialized sourcing and procurement services to the fashion and garment industry.