
Founder & CEO at Foodista.com
Greater Seattle Area

Founder & CEO at Foodista.com
Greater Seattle Area
Consumer Internet entrepreneur/executive with 13+ years of experience managing teams who build Web applications used by millions of people.
Building Foodista.com, the cooking encyclopedia that everyone can edit!
Executive Producer, "Police Beat," Nominated for the Grand Jury Prize at the 2005 Sundance Film Festival.
(Internet industry)
March 2008 — Present (1 year 9 months)
Our goal at Foodista.com is to build the largest, most comprehensive an accurate cooking encyclopedia in the world.
Located in Seattle, WA, Foodista.com launched on December 17, 2008 and closed an A-Round of funding led by Amazon.com on April 10th, 2009.
(Internet industry)
January 2007 — Present (2 years 11 months)
Zeer is a grocery review community that helps people “believe in what they buy.”
(Privately Held; 11-50 employees; Internet industry)
July 2007 — March 2008 (9 months)
Managed product, engineering, design and QA teams to develop Kyte application across 3 platforms:
-embeddable Flash player
-mobile devices
-Kyte website
Presented to VC and strategic investors. Led technical/business model due dilligence prep for $21.1 million B round of financing.
The company is funded by Atomico (co-founded by Niklas Zennström), Draper Fisher Jurvetson, Draper Richards, Ron Conway, Swisscom, and Holtzbrinck Ventures, and Nokia Growth Partners, Telefonica, DoComo, Steamboat Ventures, and Intellect Capital Ventures.
(Privately Held; 11-50 employees; Internet industry)
January 2006 — July 2007 (1 year 7 months)
Led product management for DVD trading website.
(Public Company; 51-200 employees; AMZN; Internet industry)
February 2005 — January 2006 (1 year )
-Managed Business Development and Marketing for A9.com
-Built and managed team of software development engineers
-PR Spokesperson frequently interviewed by major publications, including Wall Street Journal, New York Times, AP, PC Magazine, Wired, et al.
(Public Company; 51-200 employees; AMZN; Internet industry)
February 2004 — February 2005 (1 year 1 month)
Created and launched the Yellow Pages on A9.com and Amazon.com. Built and led team of Software Development Engineers who created Yellow Pages on both sites. Invented patented process to create "Block View," featuring over 20 million images of businesses with an interface that allows users to virtually walk up and down streets.
(Public Company; 5001-10,000 employees; AMZN; Internet industry)
January 2003 — January 2004 (1 year 1 month)
P&L responsibility for developing new products and technologies to improve customer experience and introduce new revenue models.
Recruited and lead concept-to-completion team, including: design, web development, and software development engineer resources.
(Public Company; 11-50 employees; AMZN; Internet industry)
July 2000 — January 2003 (2 years 7 months)
Created and managed http://www.IMDbPro.com; the leading subscription website for entertainment professionals.
Invented STARmeter and MOVIEmeter, user behavior based rankings of celebrities and films.
Developed and marketed profitable set of content services for the entertainment industry.
Successfully negotiated partnerships with studios, talent agencies, guilds/associations, and industry publications.
Increased IMDb.com site traffic through marketing promotions: managed PR agency, event sponsorship, and public speaking (Sundance Film Fest., South by Southwest Film Fest., Media Asset Management Summit).
(Public Company; 5001-10,000 employees; AMZN; Internet industry)
June 1999 — July 2000 (1 year 2 months)
Architect of title authority e-commerce of books, music, and video products sold on Amazon.com Marketplace, resulting in billions of dollars in sales.
Defined new product categories including Jewelry, Gourmet Foods, and Collectibles.
Recruited and managed team of Product Managers who generated millions of online marketplace listings.
(Privately Held; 11-50 employees; Internet industry)
April 1999 — June 1999 (3 months)
Managed e-commerce marketplace of millions of used/rare books, listed by thousands of dealers.
Exchange.com, an early stage start-up, was acquired by Amazon.com on May 14, 1999 for $200 million.
(Public Company; 5001-10,000 employees; REGI; Management Consulting industry)
September 1997 — March 1999 (1 year 7 months)
Sold and managed multi-million dollar projects for business consulting firm supplying strategy, management, Internet, web and client/server-based technology solutions to Fortune 500 companies.
(Public Company; 10,001 or more employees; MSFT; Internet industry)
June 1996 — August 1996 (3 months)
Wrote business plan for Internet-based advertising product at MSN. Worked in the Advertising Business Unit, which developed early strategies to develop online advertising at the Microsoft Network, including Expedia, MSNBC, and Slate Magazine.
(Privately Held; 51-200 employees; Food Production industry)
August 1993 — July 1995 (2 years )
Profit and loss responsibility for all aspects of "Portland's Best Bakery" -The Oregonian.
Led company from start-up to 4 stores, profitability and annual sales of over $3 million.
Managed staff of 120+, including supervisors, bakers, customer service and administrative staff.
Acquired by Tulley’s Coffee in 1999.
(Government Agency; 10,001 or more employees; International Affairs industry)
October 1990 — July 1993 (2 years 10 months)
MBA , General Management , 1995 — 1997
BS, Magna Cum Laude , International Business , 1988 — 1991
Dimploma de Estudios Hispanicos , Spanish Lanuguage, Culture, History , 1986 — 1987
High School , 1982 — 1986
Cooking, movies, travel, sailing, making the world a better place.
Board of Directors-Seattle International Film Festival
Sundance Film Festival Industry Office
Inventor of 2 patents and multiple patents pending, including:
"System and method for automatically collecting images of objects at geographic locations and displaying same in online directories"
"Systems and methods for the dissemination of content by a network using a facsimile machine"
"System and method for displaying location-specific images on a mobile device"