Online Media Professional
Toronto, Canada Area
Online Media Professional
Toronto, Canada Area
A knowledgeable and resourceful online editor known for creativity and ability to select top-notch relevant editorial content of high interest. Acknowledged for consistently exceeding editorial metrics while ensuring sales, strategy and channel goals are fully met in service of channel visitors and advertisers.
• Exceptional online content creation, management and design skills.
• Knowledge of web metrics and proven ability to exceed traffic targets.
• Skilled at managing multiple projects and creative problem solving.
Online Content Management, Editorial
(Public Company; 51-200 employees; Online Media industry)
October 2007 — Present (2 years 6 months)
(Public Company; 10,001 or more employees; Online Media industry)
October 2006 — October 2007 (1 year 1 month)
Responsible for managing the content and day to day operations of the Sympatico / MSN Music Store. (http://musicstore.sympatico.msn.ca/)
Editorial manager for the Orange Lounge and InDiscover brands.
(Public Company; 51-200 employees; Online Media industry)
November 2005 — May 2006 (7 months)
• Managed updates to Dose.ca with daily content from the newspaper and wire services; created web-only editorial content and contributed to the paper.
• Stepped into the role on short notice and was programming by day’s end.
• Involved in planning and implementation of site redesign.
(Public Company; 51-200 employees; Online Media industry)
November 2001 — September 2005 (3 years 11 months)
• Transformed the channel into a must-read pop culture destination.
• Doubled impression numbers with multiple daily updates, extensive photo galleries and features aimed at increasing retention and member experience.
• Worked with the channel manager to create an editorial plan and to implement interactive marketing initiatives.
• Initiated up-to-the-minute coverage of events including the Oscars and Grammys, increasing channel retention and frequency.
• Transitioned the channel to HTML publishing from a proprietary system
• Created the blog Popped Culture: http://culturepopped.blogspot.com
(Public Company; 201-500 employees; Online Media industry)
November 1999 — November 2001 (2 years 1 month)
• Worked closely with a team to implement a newsroom mentality, emphasizing daily and breaking news coverage.
• Increased entries to the news channel, especially during traditionally
slow months.
• Created dynamic pages complete with links, graphics, photographs,
message boards and polls.
(Public Company; 51-200 employees; Newspapers industry)
May 1999 — August 1999 (4 months)
(Public Company; 51-200 employees; Newspapers industry)
November 1998 — December 1998 (2 months)
(Government Agency; 51-200 employees; Newspapers industry)
January 1998 — March 1998 (3 months)
Editor at the newspapers for the Nagano Winter Olympic and Paralympic Games
(Public Company; Online Media industry)
November 1996 — December 1997 (1 year 2 months)
(Public Company; 51-200 employees; Newspapers industry)
May 1995 — August 1995 (4 months)