Director of Marketing at TiVo
San Francisco Bay Area
- Current
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- Director, Partner, Retail & Intl. Marketing at TiVo
- Chairman, Board of Directors at Techthree Marketing and Consulting Services, Inc.
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Bard Williams’s Summary
Multi-talented marketing executive with a proven track record in building, leading and focusing marketing organizations in the education and consumer technology marketplace. Skilled in strategic business planning, organizational development, solutions marketing, e-marketing, program development, retail marketing, partner marketing and events management. Accomplished speaker and award-winning published author.
Bard Williams’s Specialties:
Strategic and partner marketing, consulting and training for vertical domestic and international markets including education, healthcare, business, enterprise, government, and consumer.
Bard Williams’s Experience
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Director, Partner, Retail & Intl. Marketing
TiVo
(Public Company; 201-500 employees; Consumer Electronics industry)
April 2008 — Present (1 year 4 months)
Works closely with US and International retail and platform partners in developing, managing and marketing their TiVo-based solutions, drives development of the joint marketing strategy and programs, represents the interests of the company's platform partners back into the TiVo marketing organization, developed and then executed the overall platform marketing plan, works with business development to deliver new platform partners and assesses marketing program effectiveness and works with our partners to conduct analysis
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Chairman, Board of Directors
Techthree Marketing and Consulting Services, Inc.
(Marketing and Advertising industry)
February 2008 — Present (1 year 6 months)
Techthree specializes in high level strategic and partner marketing for the technology industry (hardware, software, training, management), with demonstrated expertise in the education, creative, enterprise and consumer marketplaces.
Bard’s work with companies includes:
* Creating and executing strategic marketing plans
* Designing and executing partner marketing strategy
* Managing a team to completely redesign corporate websites
* Building and deploying sales and marketing collateral
* Producing and managing successful webinars
* Managing an international product evangelist and advisory team
* Managing marketing support for new product launches
* Collaborating and directing business development efforts
* Presenting keynote speeches, presentations and workshops for client and partner presentations at conferences & events
* Developing and managing email and newsletter communications
