Director of Customer Experience & Creative Strategy at Reflex Design & Technology
Columbus, Ohio Area
- Current
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- Director of Customer Experience & Creative Strategy at Reflex Design & Technology
- Past
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- Creative Director at Bath & Body Works
- Vice President - Strategic Planning at Blue Diesel
- Director, Creative Marketing at American Eagle Outfitters
- Creative Director at Resource Interactive
- Senior Designer at Visual Marketing Associates
- Education
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- University of Cincinnati
- Yellow Springs High School
- Recommended
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- Industry
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Christopher Barcelona’s Experience
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Director of Customer Experience & Creative Strategy
Reflex Design & Technology
(Privately Held; Marketing and Advertising industry)
January 2009 — Present (11 months)
Responsible for developing the overall strategic vision, defining the digital customer experience and, directing the complete creative product for a variety of clients across the retail, consumer packaged goods, financial, transportation, and energy sectors.
Additional responsiblities include: executive business leadership (Reflex DT management team), new business development, strategic planning & direction, creative leadership, direction & management, user-experience architecture including: persona development, information architecture, use-case scenario development, and wireframing, and continuing evaluation of creative team structure, job descriptions, contractor relationships & processes to align w/ organizational needs & growth
Clients include: Bath & Body Works, The Home Depot, Fifth Third Funds, Charles Penzone Family of Salons, Parts Nationwide, and Unyson Logistics -
Creative Director
Bath & Body Works
(Public Company; LTD; Retail industry)
May 2008 — January 2009 (9 months)
Responsible for establishing and directing a highly relevant, consistent and compelling customer experience and creative vision (including layout, photography, & copy-writing) for BathandBodyWorks.com that drives customer transactions and ensures profitable results.
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Vice President - Strategic Planning
Blue Diesel
(Public Company; 11-50 employees; VTIV; Marketing and Advertising industry)
March 2007 — May 2008 (1 year 3 months)
As vice president of strategic planning I am responsible for developing and identifying key insights and creative thinking that fuel the development of compelling, relevant and effective digital customer experiences. I work collaboratively with each discipline at Blue Diesel to help create the information architecture, creative concepts and interactive marketing plans that drive our clients online initiatives.
Clients: Cardinal Health, Merck, Ethicon (a Johnson & Johnson company), Ortho-McNeil Neurologics, Home Diagnostics Inc., and Healthy Advice Networks. -
Director, Creative Marketing
American Eagle Outfitters
(Public Company; AEO; Marketing and Advertising industry)
May 2006 — March 2007 (11 months)
Responsible for strategic and creative direction as well as overarching marketing management for all digital and interactive initiatives on the American Eagle and Aerie brands including: all seasonal web-sets for ae.com & aerie.com, online marketing & advertising, search engine optimization & search engine metrics, affiliate marketing, 3rd party partnerships, customer generated content, online media & entertainment, e-mail marketing and full site redesign.
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Creative Director
Resource Interactive
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 1995 — May 2006 (10 years 7 months)
Responsible for creative vision, conceptual direction & development, strategic direction, design & implementation, art direction and creative management on a wide range of retail centric and brand driven interactive initiatives.
Additional responsibilities included new business development, leadership of the design & creative team and the complete creative development (brand/corporate identity, site design & implementation as well as overall brand positioning/development) for Resource Interactive.
Clients: Wal-Mart, Reebok, HP, Restoration Hardware, 1800flowers.com, Longaberger, Tecmo, Bath & Body Works, Victoria’s Secret, Limited Brands, EXPRESS, New York & Company, Target, Chico’s, Soma, White House | Black Market, C.O. Bigelow and Hot Topic. -
Senior Designer
Visual Marketing Associates
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1992 — 1995 (3 years )
Responsible for creative conceptual development, design & implementation, and art direction on a wide range of corporate communication design projects.
Clients: Canstar Sports Group (Bauer In-line Skates), CompuServe, Suncast Corporation (NFL, MLB & NHL Properties), Thomson Consumer Electronics, and Coleman Outdoor Products.
Christopher Barcelona’s Education
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University of Cincinnati
Bachelor of Arts , Graphic Design , 1987 — 1992
School of Design, Art, Architecture, and Planning BFA in Graphic Design
Critical studies related to graphic design, color theory, typography, photography, drawing design, form, and visual semantics.- Activities and Societies:
- Participated in the Professional Practice Program with alternating quarters of professionally based experience and formal studies.
Professional Practice placements: Bingenheimer Design (Yellow Springs, Ohio), Cincinnati Public Schools – Design Department (Cincinnati, Ohio), Cleveland Metroparks – Graphic Design Department (Brecksville, Ohio), Huffy Bicycles – The Design Center (Miamisburg, Ohio), and Palanquin (San Francisco, California).
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Yellow Springs High School
