LinkedInBarbara "Be" Stark

Barbara "Be" Stark

Senior Vice President, New Business Development at Catasys

Greater Denver Area
Hospital & Health Care
  1. Catasys,
  2. starkgroup
  1. Univita Health Inc,
  2. Coram Specialty Infusion Services,
  3. The Linde Group
  1. Gonzaga University
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Senior Vice President, New Business Development

– Present

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Senior Vice President, New Business Development

– Present (2 months)United States

For every 1 million members in a health plan, approximately $160 million in medical claims are incurred by members diagnosed with advanced substance dependence--10 times higher than non-substance dependent members. Most health plans have realistic cost savings opportunities in the millions of dollars--and Catasys can help deliver significant savings through our OnTrak program. Catasys helps health plans significantly reduce medical claims cost in high utilizing substance dependent members by applying a unique face to face and person to person intervention designed to give members the support they need to get healthy and stay healthy.

The Catasys OnTrak program addresses many of the challenges experts highlight within the existing treatment paradigm for substance dependence. Specifically, OnTrak:

» Seeks out and enrolls high-cost members
» Is a unified provider offsetting a fragmented delivery system
» Uses innovative treatment approaches built upon proven science

When high utilizing members are sober they have fewer hospital visits from acute injuries and fewer complications from comorbid conditions – significantly lowering a health plan’s overall health care costs.


– Present (1 year 10 months)Denver, CO

starkgroup works alongside diverse clients—risk bearing entities, ancillary and home healthcare services organizations, private equity companies, and early stage product innovators—to provide insider insight into the current and potential impact of healthcare reform on their businesses.

We help our clients develop and implement impact driven sales models and strategies that quickly deliver maximum ROI within the changing healthcare landscape. starkgroup connects clients with industry thought leaders, and together we use this information to intelligently build, implement and drive value based sales strategies and create effective sales organizations.

• Managed Care and ACOs, Medicare Advantage, Commercial, Medicare/CMS and Dual Eligibles
• Specialty Pharmacy/Biologics
• Home Healthcare
• Home Infusion Therapy
• Durable Medical Equipment
• Ancillary Network Management and Contracting
• In-Home Chronic and Complex Care Management
• In-Home Health Risk Assessments (HRA)
• Transition Care Management
• Capitated Risk Models for Home Healthcare Services
• Drug-Device Combinations
• Strategic Sales to Risk Bearing Entities
• Go-To-Market and Sales Planning
• Sales Force Talent Analysis and Redesign
• Sales Training and Talent Development/Coaching
• Sales Strategy and Pipeline Management

Consulting services for in-home care services, specialty pharmacy, complex care management, and home infusion therapy solution sales to managed care organizations, ACOs, product type (Medicare Advantage, Managed Medicaid, Dual Eligible, Narrow Network HMO, Coops, Exchange) and impact of the Accountable Care Act on the future of in-home care.

Senior Vice President, Sales

Univita Health Inc
(2 years 5 months)Nationwide

Univita's innovative home care model delivers the most clinically sound, cost-effective care for high-risk individuals including Medicare, Medicaid and Dual Eligible members. This model includes:

A comprehensive home care program that delivers skilled nursing, durable medication equipment and infusion pharmacy services through a variety of shared risk arrangements nationwide
In-home transitions of care that support transitions from the hospital to the home
In-home and telephonic health assessments
Complex care management
Coordination of care across the post-acute care continuum – including hospitals, skilled nursing facilities, long-term acute care facilities, and the patient’s home environment

Vice President, Sales

Coram Specialty Infusion Services
(1 year 5 months)

Coram cares for patients through a national network of more than 85 locations including over 65 ambulatory infusion suites. Coram provides infusion and specialty pharmaceutical therapies and services to over 20,000 patients each month, supporting care through all phases of their healthcare continuum.

Global Head and Vice President of Therapuetic Solutions

The Linde Group
(1 year)

Leading and launching a new organization focused on a novel gas-driven medical device for an international medical and industrial gases manufacturer

Sales Leader

Novartis Pharmaceuticals
(6 years 1 month)

Vice President Managed Care

Gentiva Specialty Pharmacy Services
(1 year)

National Sales Manager, eCare Services

Philips Medical (Formerly Agilent Technologies)
(2 years)

Vice President, Sales

Alere Medical
(2 years)

Vice President Sales, Central Zone

Apria Healthcare
(3 years)

Director, Managed Care

(3 years)

Managed Care Account Manager

American Home Therapies
(2 years)

Managed Care Sales Manager

Schering-Plough Pharmaceuticals
(6 years)

Volunteer Experience & Causes

Opportunities Barbara "Be" is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Barbara "Be" cares about:

Organizations Barbara "Be" supports:


  • Managed Care
  • Healthcare
  • Business Development
  • C Suite
  • Home Care
  • Home Infusion
  • Disease Management
  • Sales Management
  • Team Leadership
  • Sales
  • Sales Presentations
  • Hospitals
  • Pharmaceutical Sales
  • Contract Negotiation
  • Medicare
  • Medicaid
  • Product Launch
  • Medical Devices
  • Leadership
  • Cardiology
  • Healthcare Industry
  • Training
  • CRM
  • real estate
  • Relocation Buyers
  • Assisting First Time...
  • Sellers
  • Luxury
  • Corporate Relocation
  • luxury properties
  • Real Estate Contracts
  • Real Estate
  • Selling
  • Property
  • Diabetes
  • Healthcare Management
  • Executive Management
  • Healthcare Consulting
  • HMO
  • Solution Selling
  • Marketing Strategy
  • Selling Skills
  • Long-term Care
  • Management
  • Strategic Planning
  • Team Building
  • Pharmaceutical Industry
  • See 32+  See less


Gonzaga University

MA, In Process, Organizational Leadership

Assumption High School

Honors & Awards

2005 President's Award Winner

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