Barbara Maldonado

Current

Business Development Manager at Marketing Resources
Social Media Community Advisor and Strategist at Personal Freelance Work (Self-employed)

Past

Director - Business Development at Marketing Connections
Business Affairs Manager at The Marketing Store
Account Supervisor at GMR Marketing

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Education

Spertus Institute of Jewish Studies
University of Wisconsin-Madison

Recommended

16 people have recommended Barbara

Connections

465 connections

Industry

Marketing and Advertising

Websites

Barbara Maldonado’s Summary

I am a firm believer that online promotions as a stand-alone tactic or in conjunction with other marketing strategies such as experiential marketing, provide significant value to brands.

By utilizing online promotions, consumers are encouraged to engage with the brand, provide data, and participate in surveys. I have found that interactive promotions whether online or SMS are great ways to drive purchase and measurement immediately and in ways that traditional marketing alone cannot accomplish.

In addition to the work I do for Marketing Resources, I also work with small businesses in the Chicago and Milwaukee area and helping them structure and implement their social media brand voice and strategy utilizing Facebook, LinkedIn and Twitter. I can be found on Twitter as @bmaldonado @MRI_PromosMktg, @OUTUGO, @UnitedWay_YLS @pipelineB2b and several other accounts for clients.

Barbara Maldonado’s Specialties:

Social Media
Branding Strategy
Online and SMS Program Integration and Development
Account Leadership
Promotion Execution
Strategic Planning and Development

Barbara Maldonado’s Experience

Business Development Manager

Marketing Resources

(Marketing and Advertising industry)

March 2009 — Present (10 months)

Marketing Resources is a nationally recognized interactive marketing agency, specializing in online contests, games and sweepstakes.

Responsible for lead generation and new client acquisition for agency. Present strategic programs to clients and prospects highlighting agency capabilities

Selected Accomplishments:
• Identified more new agency prospects, client contacts and executed more in-person meetings in the first four months of employment than senior management and current sales staff collectively prior to my arrival at agency
• Implemented a social media strategy for sales prospecting
• Sold the company’s first text message promotion and first Facebook sweepstakes application
• Hosted company’s first BlogTalkRadio show to showcase agency capabilities
Social Media Community Advisor and Strategist
Personal Freelance Work (Self-employed)

(Self-Employed; Graphic Design industry)

January 2009 — Present (1 year )

Develop and implement social media strategies for small businesses. Find their customers and engage in meaningful conversations with them via LinkedIn, Facebook and Twitter.

Selected Accomplishments:
• Launched and facilitated brand and industry specific conversations for companies that did not have previous social media strategies
• Have fostered communities and followers estimated at 8,000 followers and 175 Twitter lists
• Current projects: Out-U-Go (dog walking service), Spore Branding (2 clients), PipelineB2B (small business networking group), Chicago United Way Young Leaders Society (manage their Twitter account on volunteer basis)
Director - Business Development

Marketing Connections

(Privately Held; 11-50 employees; Marketing and Advertising industry)

March 2008 — December 2008 (10 months)

Marketing Connections is a boutique experiential agency focusing of branded experiences making consumer connections where they live, work, shop and play.

- Lead new client prospecting and sales efforts for the agency.
- Develop promotional materials for the agency and build awareness for Marketing Connections via networking and involvement in professional groups.
- Meet with prospective clients to present Marketing Connections capabilities
- Develop sales presentation and experiential campaign ideas for prospective and current clients.
- Build community relationships and network with potential clients and strategic partners.
- Oversee the client relationship for prospective and current clients secured through business development efforts.
- Represent Marketing Connections interests at Chicagoland Chamber as well as trade meetings and events.
Business Affairs Manager

The Marketing Store

(Privately Held; Marketing and Advertising industry)

October 2006 — March 2008 (1 year 6 months)

Served ad Business Affairs Manager and Interactive Project Manager, Operations

- In-house support services role providing support to account teams on a diverse level of capabilities.
- Liaison with agency attorneys to ensure that vendor agreements comply with company, client and scope of work requirements.
- Manage vendor sourcing and contracting from event execution companies to talent payment companies such as Talent Partners. Developed an RFI process for event execution companies
- Support client services in budget management and review.
- Manage the development of interactive projects with internal and external support groups. Main client liaison.
- Integrated client standard operating procedures into cohesive and clear documents to provide direction for sweepstakes and contest execution globally. Additionally, prepared standard operating procedures and consulted with teams on the development of in-market experiential promotions.
Account Supervisor

GMR Marketing

(Public Company; OMC; Marketing and Advertising industry)

2000 — 2006 (6 years )

Held several positions and was promoted three times in GMR throughout 6.5 year tenure there.

Supervisor, Client Services
Managed three client programs: Famous Footwear, American Eagle Outfitters, and Bank of America
- Development, execution and recapping of programs on behalf of clients including execution of Spring Break activation in Acapulco, Mexico
- Managed 5 support staff and account coordinators
- Executed Spring Break event with 11 staff members on-site in Mexico
Supervisor, Regional Events
Supported the development and execution of the largest, single day music event produced in the United States to date.
- Support vendor relationships, invoicing and audit compliance for program budget.
- Liaison between nine local production managers and client to ensure category compliance, vendor sourcing and relationship management and problem solving throughout program planning and execution. Each of the nine markets featured a separate talent and vendor agreement.

Barbara Maldonado’s Education

Spertus Institute of Jewish Studies

Masters , Non-Profit Management , 2009 — 2011 (expected)
University of Wisconsin-Madison

Bachelor of Arts , Political Science , 1995 — 2000

Activities and Societies:

Delta Delta Delta sorority, Pre-Law Society

Additional Information

Barbara Maldonado’s Websites:

Barbara Maldonado’s Interests:

Founded PipelineB2B small business networking group to connected Chicago's entrepreneur and freelance community together. Hosted 2 events in Q4 in 2009. Launching virtual networking group to connect young professional globally via social media tools. Social Action causes, volunteering, professional growth and networking

Barbara Maldonado’s Groups:

Kendall College Junior Advisory Board, United Way Young Leadership Division, Jewish United Fund TOV Committee, Jobs for Youth Junior Board member, Chicagoland Chamber of Commerce Ambassador Committee

Wisconsin Alumni Association
American Marketing Association, Chicago Chapter (Chicago AMA)
Chicago Interactive Marketing Association (CIMA)
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Event Planning & Management - the 1st Group for Event Professionals
Mobile Marketing & Advertising
Big Shoes Network
Experiential Marketing
Jobs For Youth Chicago
The Mid-America Club
The Chicago Convergence
Chicago Web 2.0 and Social Media Marketing
Jewish United Fund of Metropolitan Chicago
GMR MARKETING
United Way of Metropolitan Chicago Young Leaders Society (YLS)
Chicago Twitter & Social Media
Experiential and Non-Traditional Marketing
Friends of LinkedIn
Women of the World
Kendall College School of Business & JAB Network
WEDO: Women's Economic Development Outreach
TweetCamp Chicago
Social Media Marketers Knowledge Share Community
Let's Create Chicago - connecting content creators with brands and business owners
Chicago Red Stars
Foursquare for Businesses