Barbara French

Current

Senior Consultant at Influencer50
President & Managing Editor at Tekrati, Inc.

Recommended

5 people have recommended Barbara

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Barbara French’s Summary

Barbara French is an expert on influencer relations, including identifying top influencers and engaging with them by building mutually beneficial relationships, creating influencer programs and transitioning from internally driven to influencer-led marketing.

She is co-founder and managing editor of Tekrati, the world’s most popular source for news and directories on the high tech industry analysts. Tekrati websites serve more than a quarter million unique visitors each year.

In addition to her role at Tekrati, Barbara is a consultant at Influencer50, a services company specializing in influencer identification and engagement.

She also sits on the editorial advisory board of Business Trends Quarterly magazine. She is based near San Francisco.

Barbara French’s Specialties:

Online media, analyst relations, influencer identification, influencer engagement, industry analyst, industry research, corporate marketing, corporate marketing tools and processes, alliances, online directories, demand generation, channel marketing, product marketing

Barbara French’s Experience

Senior Consultant

Influencer50

(Privately Held; Marketing and Advertising industry)

August 2008 — Present (1 year)

Pioneering Influencer Identification & Engagement Management company with offices in the US, UK, Australia, Germany and France. Clients include Microsoft, Oracle, Nokia, IBM, SAP, BMC, Netgear.
President & Managing Editor

Tekrati, Inc.

(Online Media industry)

January 2000 — Present (9 years 7 months)

Tekrati is the world’s most popular source for news and directories on the high tech industry analysts. Tekrati websites serve more than a quarter million unique visitors each year. Tekrati directories include Analyst Profiles covering 3000+ industry analyst biographies and contact information and priced at $379 per subscriber, a free directory covering 500+ analyst firms, and another free directory covering 300+ analyst-written blogs.