Barbara Bazos

Current

Search Engine & Social Media Digital Marketing Strategist at Self-Empoyed

Past

Paid Search / SEO Strategist & Business Analyst at eLearners.com
Entrepreneurial Initiative at Self Employed (Self-employed)
Account Manager at Acxiom Digital (formerly Digital Impact, Inc.)

Internet Creative Department Coordinator at Victoria’s Secret Direct
Marketing and User Experience Strategist at Columbia Digital Knowledge Ventures, Columbia University
Acquisition Marketing Manager at LinkShare Corporation
Internet Marketing Coordinator at Sothebys.com

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4 more...

Education

Concordia University
University of Vermont

Recommended

7 people have recommended Barbara

Connections

129 connections

Industry

Internet

Barbara Bazos’s Summary

Independent professional helping companies gain exposure and a prominent presence across various digital touch-points including Web, mobile space, GPS etc.

* Practices reflect focus on current Web 2.0 and inception of Web 3.0 (Semantic Web) landscape.

* Available hourly, per diem or on retainer basis to both clients and agencies looking for:
> Strategic consultation
> Tactical project outsourcing

Barbara Bazos’s Specialties:

➢ Digital Reputation & Presence Management

➢ Best Practices Search Engine Optimization - SEO
➢ Paid Search, Paid Inclusion & PPC - Mostly Pay For Performance Models
➢ Social Media Optimization – SMO
➢ Keyword Identification, Research & Analysis
➢ SEO HTML Copy Analysis & Editing - Title, Meta-Description, Alt-Attribute Tags etc.
➢ Content Copy Analysis & Editing
➢ Listing, Linking & Syndication Strategy
➢ Competitive Analysis
➢ Website Usability
➢ Analytics & Reporting

Barbara Bazos’s Experience

Search Engine & Social Media Digital Marketing Strategist

Self-Empoyed

(Internet industry)

August 2007 — Present (2 years 4 months)

PHASED, COMPREHENSIVE APPROACH & PROCESS

• Consult with client to assess website theme, marketing objectives, desired website actions/conversions & bottom-line ROI goals.
• Identify search terms relevant to website theme, select pages. Perform comprehensive keyword research and competitive analysis.
• Perform detailed analysis of website structure to ensure website is coded and optimized for successful search indexing and ranking.
• SEO copy writing analysis. Collaborate with creative and copywriters for subsequent copy writing and editing.
• Identify strategic key linking partnerships and submission listing initiatives.
• Create paid search campaign structures, ad group copy, campaign management and optimization.
• Identify strategic social media and syndication initiatives.
• Ensure client is set up with reporting parameters and tools to monitor activity and ROI performance
Paid Search / SEO Strategist & Business Analyst

eLearners.com

(Privately Held; 11-50 employees; E-Learning industry)

February 2006 — May 2007 (1 year 4 months)

• Managed and optimized paid search and paid inclusion programs across select engines including Yahoo Sponsored Search, Microsoft adCenter, Google AdWords, Inktomi, Ask.com, Superpages, Business.com, MIVA Ad Center.
• Managed keyword selection and implemented bid strategies.
• Wrote, tested, and updated ad copy. Conducted A/B and multivariate tests.
• Developed and implemented SEO strategy initiatives and best practices for the eLearners.com website.
• Evaluated site visitor traffic using third party enterprise web analytics.
• Analyzed click and conversion data, expenses and return on investment.
• Provided ongoing recommendations for SEM, consumer and client marketing.
Entrepreneurial Initiative
Self Employed (Self-employed)

(Self-Employed; Health, Wellness and Fitness industry)

January 2005 — November 2005 (11 months)

Co-founded and planned a 5-day wellness, fitness and beauty experiential getaway called “Beauty in the Bahamas” held at Atlantis on Paradise Island in Nassau, Bahamas.

• Participating companies included JetBlue Airways, Crunch Fitness, Oasis Day Spa, Colombian Emeralds International and the Mandara Spa at Atlantis.
• Keynote speakers included Miss Universe® 2005 Natalie Glebova who spoke for AIDS awareness and prevention on local and cable Bahamian television networks, radio stations and to Nassau wide high school students.
• Through a cocktail fundraiser I initiated, planned and co-executed with the AIDS Foundation of the Bahamas, $10 000 in funds was raised for the foundation.
Account Manager

Acxiom Digital (formerly Digital Impact, Inc.)

(Public Company; 5001-10,000 employees; ACXM; Marketing and Advertising industry)

September 2003 — October 2004 (1 year 2 months)

• Managed all aspects of the marketing campaign process for both full service and self service client accounts including MaybellineNY-Garnier, New York & Company, Bath & Body Works, Comcast, FootSmart & Showtime.
• Collaborated with Acquisition & Search Department to help clients strategize on tactics to increase list size, revenues, and traffic.
• Created campaign and 6-month program trend analysis reports. Created subsequent strategies to help clients achieve program goals.
• Managed email campaign integration in collaboration with various departments across the company from inception to execution.
Internet Creative Department Coordinator

Victoria’s Secret Direct

(Internet industry)

December 2002 — May 2003 (6 months)

• Implemented website window changes using Company’s e-commerce platform by working in concert with merchants, coordinators and IT partners to produce the shopping product pages of the site.
• Proofed and edited products within the online shop to prepare for each launch, creating/editing copy, ensembles and cross-sell setups, ensuring all links and formatting were correct and testing functionality.
• Created and managed the bug-lists, maintaining checklists and participating in regular touch-bases with teammates to ensure all steps were followed for proofing and approvals.
• Ensured appropriate information and materials for website changes were available, and that deadlines were met by collaborating with merchants, IT, Production, Creative partners and outside agencies.
• Reviewed competitor websites regularly to generate ideas about improvements to the Victoria’s Secret website.
Marketing and User Experience Strategist

Columbia Digital Knowledge Ventures, Columbia University

(E-Learning industry)

September 2001 — November 2002 (1 year 3 months)

• Initiated and developed SEO guidelines/best practices for the Columbia Interactive website. Collaborated with Production team and copywriters to execute new website structure and copy changes.
• Created new e-seminar registration process customized for university students, faculty and staff. Created a more intuitive user experience and developed questions for data mining, market research and targeted future mailings.
• Established success benchmarks and data report parameters for creation of customized tracking reports for all media tactics
• Created competitive analysis reports of company within e-learning space and identified prospective new business partners.
Acquisition Marketing Manager

LinkShare Corporation

(Internet industry)

November 1999 — June 2001 (1 year 8 months)

• Directed and executed all targeted membership acquisition efforts, growing membership base by 410%.
• Managed Company’s pay per lead affiliate program and was primary client contact. Created offers, commission structures and communications to help clients improve click-through conversion ratios and promote active participation.
• Managed website builds for B2C and B2B affiliate acquisition micro sites.
• Developed and managed media plans including banner creation, ad buys, newsletters and email blasts.
• Identified need for fraud prevention and took steps in developing procedures to eliminate registration fraud. Measures reduced monthly expenditures for Company's affiliate program by $10,000
Internet Marketing Coordinator

Sothebys.com

(Public Company; Fine Art industry)

March 1999 — November 1999 (9 months)

Barbara Bazos’s Education

Concordia University

BA , Economics Major; Marketing & French Minor , 1994 — 1997
University of Vermont

Additional Information

Barbara Bazos’s Interests:

sem, seo, smo, social media, digital marketing, search engine optmization, search engine marketing, social media marketing, semantic web, new media, internet marketing, cycling, hiking, swimming, soccer, dancing, travel

Barbara Bazos’s Groups:

SEMPO

Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
BIA/Kelsey
Inbound Marketers - For Marketing Professionals
Search Engine Strategies Conference & Expo
eMarketing Association Network
Semantic Web
Search Engine Land
Brand 3.0
PPC Marketing
Semantic Web Research
Artificial Intelligence Researchers, Faculty + Professionals
Search Marketing Group - IQ Workforce
Semantic Universe
Web 2.0 for Higher Education
PubCon
Latent Semantic Optimization (LSO)
Twitter Power for Business
SWEL: Ontologies, Semantic Web and Social Semantic Web for E-Learning
Idealist.org Graduate Education Resources
Social Entertainment Professionals