Barak Berkowitz

Barak Berkowitz

Experienced consumer technology leader, advisor and investor

Location
San Francisco Bay Area
Industry
Internet

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Barak Berkowitz's Overview

Current
Past
  • Member of Board at Thinkshare
  • US Rep. at Neoteny
  • President and Cofounder at OmniSky
  • Founder at MarketCentrix
  • Senior Vice President and General Manager, GO Network at Infoseek
  • Vice President and General Manager, American Region at Logitech
  • Manager Channel Strategy at Apple
  • Many roles leading consumer marketing programs at Apple Computer
  • Buyer, Microcomputers at Macy's
Connections

500+ connections

Barak Berkowitz's Summary

Experienced technology general manager and marketing leader with 30 years industry experince.

Specialties: Marketing, Strategy, Distribution, Pricing, Business Planning, Product Line Strategy, Promotion, Channels, Negotiation

Barak Berkowitz's Experience

Director Operations and Strategy

MIT Media Lab

March 2013Present (1 year 7 months) palo alto and cambridge, ma

Founder

MarketCentrix

April 2008Present (6 years 6 months)

August 2004Present (10 years 2 months) Greater Los Angeles Area

Advisor

Quixey

July 2012Present (2 years 3 months) Mt. View

Advisor

littleBits

April 2012Present (2 years 6 months) New York City

March 2012February 2013 (1 year) Cambridge, United Kingdom

Managing Director

Wolfram|Alpha

March 2010January 2011 (11 months)

Chairman and CEO

Six Apart

April 2003October 2007 (4 years 7 months)

Member of Board

Thinkshare

December 2001December 2004 (3 years 1 month)

US Rep.

Neoteny

August 2002December 2003 (1 year 5 months)

President and Cofounder

OmniSky

June 1999March 2001 (1 year 10 months)

Founder

MarketCentrix

January 1990December 2000 (11 years)

Senior Vice President and General Manager, GO Network

Infoseek

October 1997June 1999 (1 year 9 months)

Vice President and General Manager, American Region

Logitech

July 1994October 1996 (2 years 4 months)

Manager Channel Strategy

Apple

January 1990February 1994 (4 years 2 months) Tokyo, Japan

Many roles leading consumer marketing programs

Apple Computer

June 1985December 1989 (4 years 7 months)

Buyer, Microcomputers

Macy's

October 1981June 1985 (3 years 9 months)

Barak Berkowitz's Patents

  • Systems and methods for analyzing social network user data

    • United States Patent US 20120324004 A1
    • Issued December 20, 2012
    Inventors: Barak Berkowitz, Nam Pham, Hieu Le, Ngon Pham, Sebo Dapper, Bill Tai

    One embodiment of a method for analyzing the social network data of one or more users can retrieving from a server data indicative of a user interest profile; determining an initial interest set from the user interest profile using a social graph function; determining a user network influence score including both an influence score for a user and one or more user connections; and generating a final user interest profile in response to an iterative combination of the initial interest set and the user network influence score such that in response to a query, the final user interest profile is returned. Preferably, the preferred method returns the final user interest profile from a central computer to a second computer associated with a third party initiating the query.

Barak Berkowitz's Skills & Expertise

  1. Marketing
  2. Business Planning
  3. Negotiation
  4. Strategy
  5. Pricing
  6. Channel
  7. Start-ups
  8. Entrepreneurship
  9. Product Management
  10. Marketing Strategy
  11. Social Media
  12. Product Marketing
  13. Business Development
  14. Program Management
  15. Product Development
  16. Management
  17. Leadership
  18. Digital Photography
  19. Venture Capital
  20. Business Strategy
  21. Mergers
  22. Sales
  23. User Experience
  24. Mergers & Acquisitions
  25. Strategic Partnerships
  26. Mobile Devices
  27. Strategic Planning
  28. Cross-functional Team Leadership
  29. Digital Media
  30. Mobile Applications
  31. Go-to-market Strategy
  32. SaaS
  33. Enterprise Software
  34. Cloud Computing
  35. Digital Marketing
  36. Blogging
  37. Digital Strategy
  38. Analytics
  39. Executive Management
  40. Advertising
  41. Competitive Analysis
  42. Consulting
  43. CRM
  44. Online Advertising
  45. Corporate Development
  46. Online Marketing
  47. Angel Investing
  48. Mobile Internet
  49. Mobile Technology
  50. Lead Generation

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