Marcelo Ballona

Current

• Board Member at EUBRASIL- European Brazilian association for trade affairs and business development.
• CEO at Groove Partners Inc

Past

• Student at executive education Program 2009 at UCLA Anderson School of Management
• Researcher and Partner at Osservatori Instituto Politecnico di Milano - at K2
• Partner and Vice President, IT, Innovation, Business Development at BANDEIRANTES Media Group. Broadcast TV, Network and Cable TV, Radio, newspapers and Music industry a

• Board Member at LEVEL UP INTERNATIONAL
• CEO at SYNERGIC
• CEO at INVESTNEWS
• CEO at DIÁRIOS ASSOCIADOS/ASSOCIADOS.COM
• FOUNDER,SVP of MARKETING at SUBMARINO.COM
• Founder and Sales Director Yahoo Brazil at Yahoo!
• Sales and Marketing Vice President at MANDIC ISP

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Education

• Centro Universitário Newton Paiva

Recommended

68 people have recommended Marcelo

Connections

258 connections

Industry

Think Tanks

Marcelo Ballona’s Summary

I was the founder and the SVP of Marketing of www.SUBMARINO.COM, the largest E-commerce in Latin America
Raised more than 120 Million Dollars from VC's.
We took the company public in a Successful IPO.
Now Submarino Merged with Americanas.com and Became B2W.NET the major holding on and offline retail in all Latin America.

Marcelo Ballona’s Specialties:

E-commerce,Internet, SMS technologies, Business Development for IT and Telecom industry, Wireless, Mobile Payment, Mobile Banking, Mobile Commerce.
Sales, Tech, Marketing and Financial skills, Broadcast TV, Cable TV, IPTV, Media in General.

Marcelo Ballona’s Experience

• Board Member

  EUBRASIL- European Brazilian association for trade affairs and business development.

  (Government Relations industry)

  August 2008 — Present (1 year 4 months)

  Develop all the governmental relations between EUROPEAN COMMUNITY and BRAZILIAN economical and Business affairs.

• CEO

  Groove Partners Inc

  (Think Tanks industry)

  June 2005 — Present (4 years 6 months)

  G. PARTNERS is a new business development company, focused on:
  
  Consulting on New Medias, Wireless/Mobile technologies and Broadband services, covering USA and Latin America.

• Student at executive education Program 2009

  UCLA Anderson School of Management

  (Educational Institution; Higher Education industry)

  March 2009 — October 2009 (8 months)

  Having a great time exchanging experiences and working on my own development.

• Researcher and Partner

  Osservatori Instituto Politecnico di Milano - at K2

  (Education Management industry)

  July 2008 — October 2009 (1 year 4 months)

  Develop all Business and Educational partnerships for the University Politécnico de Milano - with the K2 Group inside the university for the Brazilian market

• Partner and Vice President, IT, Innovation, Business Development

  BANDEIRANTES Media Group. Broadcast TV, Network and Cable TV, Radio, newspapers and Music industry a

  (Broadcast Media industry)

  May 2007 — September 2008 (1 year 5 months)

  Vice President IT, Innovation, Business Development.
  The goal is create opportunities in the new media, interactive, TV, Radio for all group media properties.

• Board Member

  LEVEL UP INTERNATIONAL

  (Privately Held; 501-1000 employees; Computer Games industry)

  May 2005 — February 2006 (10 months)

  Board member for India, Phillipines and Brazil, developing the startup in Brazil and all the strategical area for Latin America. Level UP is today the NUMBER 1 online gaming structure in Brazil.

• CEO

  SYNERGIC

  (Privately Held; 1-10 employees; Information Technology and Services industry)

  January 2003 — May 2005 (2 years 5 months)

  As a CEO I developed a online printing solution for small Xerox copy shops. Made a partnership with XEROX and developed the network of online printers.
  It was supposed to be Brazilian KINKO's , Brazilian Post Office bought a software solution to compete with me and then we realized we lost the investment and the time.

• CEO

  INVESTNEWS

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  February 2002 — January 2003 (1 year )

  I was hired from PORTUGAL TELECOM to solve a societary problem in an investment made in the bubble era. Sold the company, made profits for PORTUGAL TELECOM. The other company GAZETA MERCANTIL /INVESTNEWS kept the company and did keep the profitability I left at the company. Investnews was sold months later to Nelson Tanure owner of JORNAL DO BRASIL, FORBES MAGAZINE (BRZ) AND DOCAS GROUP.

• CEO

  DIÁRIOS ASSOCIADOS/ASSOCIADOS.COM

  (Privately Held; 5001-10,000 employees; Online Media industry)

  July 2000 — January 2002 (1 year 7 months)

  I was hired to prospect and organize all the groups properties over the internet. Print, TV, Web etc. Me and my team improved all ISP's in the groups making JV's with local Telcos in revenue sharing using the media properties to develop the business. A huge success.

• FOUNDER,SVP of MARKETING

  SUBMARINO.COM

  (Privately Held; 201-500 employees; SUBA3; Internet industry)

  June 1999 — July 2000 (1 year 2 months)

  I gave this company a name, a identity, a way of doing business. I've created the largest E-commerce in Latin America quoted by Bill Gates as "an example for all users of commerce server in the world". I hired personally the CIO that is today the CEO of the company, and gave the chance to many people to create everyday a new company and a smarter company. This IPO is a crown to this jewel of mine.
  I was invited by Microsoft for its national ad campaign in all media "How to make your first million on the web".

• Founder and Sales Director Yahoo Brazil

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  June 1998 — June 1999 (1 year 1 month)

  Founder and Sales Director
  Launched Yahoo's Brazil operation succesfully
  Sold all the sponsorships that backep up the investment to launch the Brazilian branch.

• Sales and Marketing Vice President

  MANDIC ISP

  (Privately Held; 51-200 employees; Internet industry)

  June 1996 — June 1997 (1 year 1 month)

  MANDIC ISP
  
  SALES AND MARKETING VP
  
  Best Return on Investment of GP Investments in Venture Capital and Startups
  
  http://www.gp.com.br/english/cases.html
  
  VENTURE CAPITAL AND STARTUP:
  Mandic: In 1995, GP Investimentos acquired 50% of Mandic, a Brazilian Internet Service Provider. With a stronger management team and a refined strategy, Mandic expanded its product line and grew vigorously in the following years, in terms of subscribers, revenues, and operational profits. The company was sold to an Argentine group, with high financial returns for the fund.

Marcelo Ballona’s Education

• Centro Universitário Newton Paiva

  1st Year , Economy , 1990 — 1990

  I couldn't afford to finish my studies. I needed to work to support me and my family.

  Activities and Societies:

  Muay Thai - 8 years Red Belt, black tip.
  Tae kwon do- 2 years - green belt
  The Holy Bible Study 6 months now (2006) until now
  Christian Meditation 2005 until now
  Ancient Japanese and Chinese Tattoo art 2002 until now

Additional Information

Marcelo Ballona’s Interests:

People, Ideas and new Technologies

Marcelo Ballona’s Groups:

Instituto da Criança - Hospital das Clínicas
Voluntário ala 4 e 6 pacientes crianças terminais.
Children's Institute -Hospital das Clínicas
Volunteer and benefactor floors 4 and 6 terminal child patients

•    International TV Professionals
•    ASSODIGITALE - www.assodigitale.it -
•    On Startups - The Community For Entrepreneurs
•    AdMonsters
•    eMarketing Association Network
•    Online Advertising Professionals
•    MEF - Mobile Entertainment Forum
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    Payment Systems Network
•    Plugg
•    College d'Europe Alumni
•    VAS Professional
•    Mobile Telecoms industry group
•    Mobile TV
•    BD Networking
•    Friends of Europe & the European Union
•    POPAI - The Global Association for Marketing at Retail
•    Mobile industry investors group
•    Transatlantic Forum
•    Updaters / Update or Die
•    MVNO Alliance
•    MIPTV and MIPCOM Global Content Markets - Networking Group
•    MVNO Industry Summit
•    Emerging Technology Leaders' Network
•    Banking Careers
•    The Next Generation of the Internet Economy v3.0
•    White House
•    Web Goes Mobile - Mobile Internet
•    FT World Telecoms Conference 2009 Attendees
•    Payments / Operations / IT Careers

Marcelo Ballona’s Honors:

2 case studies at HARVARD BUSINESS SCHOOL
1 case study at MIT Sloan
Won 6 times, #1 in the IBEST prizes
Invited Professor at FGV, USP, UNICAMP, ESPM
Invited Palestrant Brazilian Ministry of Planning, Fiemg, Fiergs
Entepreuner of the year GAZETA MERCANTIL 2000
Best Case of Commerce server from Microsoft Latin America
Best Case of Webservices in latin America

MANDIC ISP

Mandic BBS: An Entrepreneurial Harvesting Decision
Walter Kuemmerle and Chad Ellis. HBS Case 899-082, 2001.

SUBMARINO.COM Ticker SUBA3.SA

Submarino.com: The Challenges of B2C E-Commerce in Latin America
Lynda Applegate, Luiz Felipe Monteiro and Meredith Collura. HBS Case 801-350, 2001.

SUBMARINO.COM

MIT Sloan Case

http://web.mit.edu/15.395/spring2000/attach/R2000_0330a.pdf

15.395 Entrepreneurship Without Borders Submarino.com
Spring 2000

Marcelo Ballona’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch