Brendan Avery Baldwin

Current

Software Engineer at Playdom

Past

Chief Internet Architect at Qik
Lead Technology Developer at The Point
Web Software Engineer at CashNetUSA

Senior Web Developer at Fitch Ratings
Software Development Consultant at Imagination Publishing
Senior Web Consultant at Citadel Investment Group, L.L.C.
Senior Web Developer at Deluxe Media Management
Director of Information Systems at PC Pros Information Staffing

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5 more...

Education

Musicians Institute of Technology
New Trier Township High School

Recommended

4 people have recommended Brendan Avery

Connections

147 connections

Industry

Information Technology and Services

Websites

Brendan Avery Baldwin’s Summary

Mission Objectives:
* Seek out and join forces with other real ultimate code ninjas and wiley web wizards to form Web 2.1 Voltron, with monetization strategy
* Deliver devastatingly elegant Ruby, JavaScript, and XHTML/CSS scripting attacks with lazer-focused intensity
* Generate bleeding-edge dynamic web products to usher in a golden age of total planetary happiness
* Get really really rich

Brendan Avery Baldwin’s Specialties:

Recruiting, Staffing, Human Resources, Entertainment, Television, Film, Internet, New Media, Magazine Publishing, Financial, Investment

Brendan Avery Baldwin’s Experience

Software Engineer

Playdom

(Privately Held; Computer Games industry)

March 2009 — Present (9 months)

Design and development for Playdom.com and inter-game trading and community features. Lots of JavaScript/jQuery and PHP (using phpspec for BDD) and introduced Cucumber+Selenium+Webrat to drive application design and acceptance testing.
Chief Internet Architect

Qik

(Privately Held; Internet industry)

May 2008 — March 2009 (11 months)

Driving development efforts and strategy for web applications architecture at Qik.com. Developed and implemented application and database service clusters. Managing the conversion from single-environment first-gen architecture to distributed SOA, and implementing a fully RESTful API supporting ActiveResource and oAuth. Working with a team of top engineers, designers, and business mavens around the world.
Lead Technology Developer

The Point

(Privately Held; 1-10 employees; Internet industry)

January 2007 — May 2008 (1 year 5 months)

Architecting and developing a social-networking and action-organization application written from the ground-up in Rails. Lots of work on Rails internals and plugins development. Working with a small agile team of 5 other coders.
Web Software Engineer

CashNetUSA

(Public Company; 51-200 employees; Financial Services industry)

July 2006 — January 2007 (7 months)

Ruby on Rails developer with special emphasis on Front-end/AJAX/HTML/CSS goodness. It's my goal to optimize the user experience of our website and backend applications as well as build tools and libraries for the team as a whole.
Senior Web Developer

Fitch Ratings

(Privately Held; 1001-5000 employees; Financial Services industry)

August 2005 — May 2006 (10 months)

Worked on the FitchRatings.com website and internal ColdFusion applications. Lots of work with XML/XSLT, ColdFusion, and some Java. Tons of Javascript and CSS, and did some training/presentations on web-standards, scripting, and library architecture.
Software Development Consultant

Imagination Publishing

(Information Technology and Services industry)

2005 — 2006 (1 year )
Senior Web Consultant

Citadel Investment Group, L.L.C.

(Privately Held; 201-500 employees; Capital Markets industry)

April 2004 — July 2005 (1 year 4 months)

Web Applications Architect/Consultant. Built ColdFusion recruiting and HR applications with SQL Server back-end. Lots of integration with Peoplesoft and there was some PHP work too. I did quite a bit of DHTML in this position and honed my ninja skills in terms of front-end DOM manipulation and AJAXian coding.
Senior Web Developer

Deluxe Media Management

(Public Company; 51-200 employees; RNK; Motion Pictures and Film industry)

November 1998 — November 2003 (5 years 1 month)

Designed, developed, and maintained several B2B and public/consumer websites aimed at promoting motion picture and television properties. This included creating online storefronts for merchandise, metadata-rich asset-management systems for the studios to manage related materials, and a variety of support systems. This was done using technologies such as PHP, ColdFusion, JSP, ASP, Flash, Javascript, SQL-Server, MySQL, PostgreSQL, Linux, WindowsNT, Apache, and IIS.
Director of Information Systems

PC Pros Information Staffing

(Privately Held; 11-50 employees; Information Services industry)

September 1996 — November 1999 (3 years 3 months)

Designed, developed, and maintained internal applications and public-facing web sites for recruiting operations and client services for a 10+ year old staffing company. Started with client-server Visual Basic and SQL Server, migrating to ASP, and finally ColdFusion for rapid development. Installed and managed a network of 20+ servers and workstations (Windows NT). Managed two IT employees, who performed additional development and network support tasks.

Brendan Avery Baldwin’s Education

Musicians Institute of Technology

Doctor of Rock , Guitar/Bass , 1994 — 1995
New Trier Township High School

High School , 1989 — 1993

Additional Information

Brendan Avery Baldwin’s Websites:

Brendan Avery Baldwin’s Interests:

Genetic Algorithms, Cryptography, Artificial Intelligence, Ruby, Rails, Language-Oriented Development, Lisp, Psychology, Conspiracy Theories, Eschatology