
Senior Manager, Web Strategies at RBC Asset Management, a subsidiary of Royal Bank of Canada
Toronto, Canada Area

Senior Manager, Web Strategies at RBC Asset Management, a subsidiary of Royal Bank of Canada
Toronto, Canada Area
Over eleven years of experience in information technology and web industry with proven ability to transform concepts into online interactive reality.
(Investment Banking industry)
August 2008 — Present (2 months)
RBC Asset Management Inc. is an indirect, wholly owned subsidiary of Royal Bank of Canada. RBC Asset Management Inc. provides a broad range of investment services to investors through mutual funds, pooled funds and separately managed portfolios.
I manage the public and internal RBC Asset Management web properties.
(Investment Banking industry)
May 2008 — August 2008 (4 months)
CIBC Asset Management has a wide range of industry-leading solutions to help clients build their investment portfolios through managed solutions and mutual fund products. Renaissance Investments makes it easier to invest well offering a full range of quality portfolio solutions, mutual funds and access to some of the world’s very best investment managers.
Led all web-based marketing and communications strategies, tactical execution of web-based marketing programs and initiatives at CIBC Asset Management
Managed the web development team;
Introduced the Renaissance Advisor Live! Podcast as an online marketing tool - the first such program offered by the CIBC Group of Companies;
http://www.renaissanceinvestments.ca
(Public Company; 10,001 or more employees; CM; Banking industry)
December 2005 — April 2008 (2 years 5 months)
Provided ongoing management and support for the delivery of asset management brokerage products and services, including re-design of sites and micro-sites within approved timelines and budget, improved in-house web applications, marketing email campaigns;
Led the Renaissance Investments web re-branding project;
http://www.renaissanceinvestments.ca
(Public Company; 10,001 or more employees; CM; Banking industry)
March 2002 — December 2005 (3 years 10 months)
Card Products Division is the number one credit card issuer in Canada, providing the highest quality and best value through CIBC’s family of VISA credit cards.
Controlled and managed workflow to and from the Senior Knowledge Analysts and Knowledge Analysts through all steps of the process.
E-Marketing 2006 — 2007
Web Application Developer 2002 — 2005
Bachelors Degree, Computer Science, 1995 — 2000
technology, IT, web development, new media, podcasting, digital media, podcasts, blogging, digital marketing, brand management, self-improvement, productivity
CMA Digital Marketing Conference
Google Advertising Professional
Macromedia Certified Professional