LinkedInBalasubramanian GR

Balasubramanian GR

Manager, Business Intelligence and Finance at Directi

Mumbai Area, India
Information Technology and Services
  1. Directi,
  2. .PW Registry,
  3. Wipro Consulting Services and NASSCOM
  1. S.P. Jain Institute of Management & Research

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S.P. Jain Institute of Management & Research

S.P. Jain Institute of Management & Research

Information Management

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Specialties: TLD Marketing, Strategy, IT Product Marketing, Service Desk Operations, IT Infrastructure Management, MIS Reporting, Product Management, Business Intelligence, Finance


Manager, Business Intelligence and Finance

– Present (5 months)Mumbai

Business Intelligence Strategist

(1 year)Mumbai Area, India

Manager, Marketing

.PW Registry
(10 months)Mumbai Area, India

- Product Launch Strategy: Formulated a Go-To Market strategy for .pw – the first TLD launch of Directi, with Marketing/PR activities, Channel Development and detailed Financial Projections for 4 years
- Analyzed the feasibility of launching a new extension for Indian customers which is now in its pre-launch period with already more than 35 Channel partners worldwide
- Executed the launch to perfection with than 250,000 .pw domains sold in less than 2 months of the launch (
- Digital Marketing: Handled the entire Digital Marketing activities including industry blogs and Social Media marketing

Senior Business Development Specialist

(1 year 2 months)Mumbai Area, India

- Product Management: Developed a comprehensive reporting tool with dashboards reporting the performances of each Top Level Domain extensions under Radix
- The tool generates daily/monthly/quarterly/yearly reports of No. of Regns/Renewals/Revenue/Gross Profits overall & for each channel
- Analyzed the feasibility of launching a new extension for Indian customers which is now in its pre-launch period with already more than 35 Channel partners worldwide
- Financial Reporting: Created a process to Analyze & Report the Revenue & Gross Profits of Logicboxes – a Registrar Solutions provider

Management Intern

Wipro Consulting Services and NASSCOM
(3 months)New Delhi Area, India

• Created a framework to assess Green ICT maturity/estimate carbon footprint of e-Governance in India
• Developed a tool around the framework and identified relevant metrics; validated the tool
• Made recommendations and defined next steps to refine and expand the framework


Udavum Karangal
(2 months)Chennai Area, India

• Business plan to enhance education for village school children using Community Centres as the focal points of providing education
• Designing a five year plan based on future scope for expansion at Udavum Karangal; and estimating the costs and benefits through its future operations
• Identify and Analyse through visual marketing tools, the impact of Udavum Karangal in transforming destitute into responsible and confident individuals.
• Developing a corporate sponsorship model for sustainable cash inflows for future activities
• Implementing a database that digitizes present paper based modes of administration

Senior Analyst

HCL Technologies (Infrastructure Services Division)
(5 months)Noida Area, India

• Liaised with client and multiple vendors for end to end implementation of the IT-Infrastructure delivery
• Managed the Service Desk operations of IT Infrastructure for clients, with close to 1000 users in ANZ, and ensured a reduction of Critical Calls by 30%
• Onsite Coordinator & Single point of Contact between the Client and Offshore team – Ensured smooth Knowledge Transition

Senior Technical Support Officer

(1 year 4 months)Gurgaon, India

• Need to fulfill clients requirement of Supporting the Infrastructure requirements to both Dial and DSL products
• Supported ‘End User Computing’ issues on a real-time basis for the various clients of AT&T’s Dial and DSL products
• Trained and Mentored a 3 member team in providing technical solutions ensuring quick resolutions

Service Engineer

Motherland Computers
(1 year 5 months)Chennai Area, India

• Ensured real-time hardware support operations of 10 clients and saved around INR 10 Lakhs by ensuring a max. of 2% SLA breach
• Won 15 new hardware orders, worth Rs.20 Lakhs from different companies by conceiving and implementing the “CLIENT REFERENCE” method
• Supervised the “After Sales Service” operations with a 25 member Technical team across TamilNadu and Karnataka

Programmer Analyst

Cognizant Technology Solutions
(1 year 4 months)Chennai Area, India

This project involved the migration of 78 applications from Citi(TLA) to Met-Life, which spanned for almost 14 months. Though there was no actual coding changes involved, however we had to make sure that all the servers which were pointing to Citi(TLA) must change to Met-Life

• Extensive Analysis of codes, of more than 15 applications
• Preparing the Code flow, as most of the applications were inter-linked
• Coordinating with different interfaces of Met-Life and Citi.
• Finding out the key files, where we had to make the changes according to new servers
• Acquiring knowledge about various technologies like MQ, Mainframe applications, to complete the Code flow.
• Was a Module Lead, taking care of a team of 4 Members, throughout the analysis phase
• After the Analysis phase, moved to the SCM team, to maintain the Software versions (Star Team)
• Took care of a team of 3 Members in managing the versions of different files that included all the 78 applications
• Developed a Visual Basic applications, with the team where it can directly contact the Star Team server, without even actually opening the Star Team Client

Volunteer Experience & Causes

Opportunities Balasubramanian is looking for:

  • Skills-based volunteering (pro bono consulting)

Causes Balasubramanian cares about:

  • Children
  • Civil Rights and Social Action
  • Education
  • Environment
  • Human Rights
  • Science and Technology

Organizations Balasubramanian supports:


  1. English

  2. Hindi

    Limited working proficiency
  3. Tamil

    Full professional proficiency


  • Project Governance
  • Account Management
  • Microsoft Technologies
  • Active Directory
  • Information Technology
  • Service Desk
  • Digital Marketing
  • Social Media Marketing
  • Marketing Analytics
  • Online Marketing...
  • SEM
  • Business Analysis
  • IT Strategy
  • Team Management
  • Market Research
  • Analysis
  • Competitive Analysis
  • Strategy
  • CRM
  • Business Development
  • Pre-sales
  • Analytics
  • Management
  • See 8+  See less




S.P. Jain Institute of Management & Research

PGDM, Information Management

• Campus Champion and Regional Finalists of SIFE World Cup, amongst 72 DOCC projects for effective Socio - Economic impact
• First Runner-Up in “Operations Management Conclave 2011” – SPJIMR Academic Conclave 2011 for writing a newsletter on “Applications of Green Supply Chain Management”
• First Runner-Up in “Consulting Symposium 2011” – SPJIMR Academic Conclave 2011 for writing a newsletter on “Competitive Advantage Through M&A”
• Second Prize - “ARTH 2011 – The National Level B-Plan Competition” conducted by “Entrepreneurship Development Cell, IIT Roorkee” and selected for their special mentorship program. (Final presentation is on 6th February 2011)
• One among the 6 finalists of “Colossus” conducted by MDI-Gurgaon as a part of their Annual B-School meet (Imperium ’10)

Activities and Societies: - Coordinator, B-School Competitions Committee, SPJIMR – Was the point of contact with companies, institutes and external agencies. Coordinated internal selections. Increased scale and scope of victories (100% increase over previous year) - Lead Actor in the play "Where there is a Will", under the aegis of GASP – The Annual theatrical performance at SP Jain

College of Engineering Guindy, Chennai

B.E, Mechanical

NCC - Navy:

• Been the CADET CAPTAIN of 4[TN] NAVAL TECH UNIT, NCC for a year
• Holder of NCC "B" and "C" certificates with "B" and "A" grades respectively
• Taken 116 Naval cadets under my responsibility for the VI National Technical Camp at ND-VIZAG and INS-SHIVAJI, Lonavla
• Maintained the Financial Accounts of NCC-NAVY, CEG during the year 2003-2004 under the efficient guidance of our Associate NCC Officer
• Was the Chief Coordinator for our Annual National Level Technical Symposium, PINNACLE '05

Activities and Societies: 4(TN) Naval Tech Unit C Batch Mechanical Engineering

Vana Vani Matriculation Higher Secondary School

HSC, Math, Physics, Chemistry and Computer Science

Activities and Societies: Organizer - Quiz Competition (VanFest)

Mowbrays Matriculation Higher Secondary School

SSLC, Mathematics and Computer Science, Science

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