Badsah Mukherji

Current

Sr. Community Manager, Web Marketing & Communities at VMware, Inc.

Past

Sr. Strategic Product Manager at ebrary
Senior Product Manager at Oracle Corporation
Senior Business Consultant at Andersen

Consultant/Analyst at Andersen Consulting / Accenture

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Education

Harvard University
Ygnacio Valley High School

Recommended

9 people have recommended Badsah

Connections

244 connections

Industry

Computer Software

Badsah Mukherji’s Summary

***Recruiters: Please note that I am NOT seeking a new job at this time.***

Currently managing VMware Communities, the core online communities (discussion forums, blogs, documents) for VMware, the leader in server & desktop virtualization. Previously spent 8 1/2 years in product management for software and Internet services. Began career with 5 years in business & technology consulting for Fortune 500 and mid-sized businesses. Graduate of Harvard College, Harvard University.

Badsah Mukherji’s Specialties:

Product Marketing, Product Management, Web Applications, Online Communities, enterprise software (ERP & CRM) especially Oracle Applications, e-commerce systems, e-content management & delivery systems, "Software-as-a-Service" or SaaS, Internet portals, Java client accessibility for the disabled, Business Process Re-engineering, Manufacturing & Supply Chain processes, Sales & Marketing processes, web content accessibility for the disabled.

Badsah Mukherji’s Experience

Sr. Community Manager, Web Marketing & Communities

VMware, Inc.

(Public Company; VMW; Computer Software industry)

November 2007 — Present (2 years 1 month)

VMWARE: is the global leader in virtualization solutions from the desktop to the data center. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and go green.

* STRATEGY
* MARKETING
-- Blog/Promote/Highlight/Educate: content, Best Practices, platform features, tips, etc.
-- Quantitative & qualitative success measures
* COMMUNITY MODERATION:
-- Foster member & VMware participation, Empower Community Moderators & Members, Grow relationships
* COMMUNITY ADMIN

SKILLS:
VMware Workstation, Fusion, Infrastructure 3.5; Jive ClearspaceX; Blog: Clearspace, Type Pad. Installed/configured own Wordpress blog: mukherji.org; Wikis & Technical Discussion Forums; SQLServer Mgmt Studio Express; HTML, Dreamweaver8, Homesite, Camtasia Studio, Adobe Acrobat 8 Pro; Office2003Pro incl. Project, Publisher, Visio Pro, Final Cut Express
Sr. Strategic Product Manager

ebrary

(Privately Held; 11-50 employees; Computer Software industry)

December 2004 — November 2007 (3 years )

One-man product management department for the ebrary eContent Platform, which consists of: file and metadata submission, content management, ebrary eBook Reader, Bookshelf, web interface, search, usage analysis, eBook ordering, and future technologies in development. Owner of: Product Roadmap; MRDs/PRDs, static UI mockups; Product Demos; Beta Program; content for Collateral; Customer Presentations at trade shows, customer sites, web conferences; Surveys. Jointly responsible for outbound product marketing with the Director of Marketing. Originally reported directly to the Senior VP of Sales & Marketing; currently to the Senior VP of Product Development.
Senior Product Manager

Oracle Corporation

(Public Company; 10,001 or more employees; ORCL; Computer Software industry)

May 1999 — December 2004 (5 years 8 months)

Sr. Product Manager, Oracle Quoting (CRM): MRDs/PRDs, user interface mockups, competitive analysis. Contributed to average of 5-minute time savings per quote for internal telesales reps.
Sr. Product Manager, Oracle Store (CRM): business requirements for Oracle's e-commerce site. Highly visible position interacting with executives across entire company in an effort to make Oracle an "E-Business." Contributed to evolution of Oracle iStore and Quoting. Usability research, UI design. Cross-functional business process re-engineering efforts. Drove 80% of transactions online.
Sr. Web Manager, Oracle Store: managed team of 5 people; web content & product data management, business operations for then-nascent Oracle Store e-commerce site, under daily scrutiny of CEO Larry Ellison.
Product Manager, Oracle Manufacturing/Supply Chain (ERP): PRDs; integration of Process and Discrete Manufacturing Inventory Mgmt; Business Intelligence; Beta Program lead.
Senior Business Consultant

Andersen

(Partnership; 10,001 or more employees; Management Consulting industry)

December 1995 — April 1999 (3 years 5 months)

Managed complex, custom & packaged (e.g. Oracle) enterprise software implementations, from requirements to release; assisted in marketing and selling consulting services for Northern California practice to clients in semiconductor, broadband telecommunications, consumer product distribution, ATM manufacturing, and health care industries; Case Studies; Software Strategy & Selection; member of Senior Advisory Council to the Managing Partner of Northern California (a standing, elite group with members handpicked from each practice representing the "voice" of consultants).
Consultant/Analyst

Andersen Consulting / Accenture

(Public Company; 10,001 or more employees; ACN; Management Consulting industry)

July 1994 — December 1995 (1 year 6 months)

Managed complex, custom enterprise software implementations, from requirements to release; clients in broadband telecommunications industry; programming for billing systems; Oracle product database design and requirements team.

Badsah Mukherji’s Education

Harvard University

AB (BA) , Government, Biology , September 1990 — June 1994

Activities and Societies:

Cabot House, Phillips Brooks House, Harvard Watch, SAA, AAA
Ygnacio Valley High School

HS Diploma , 1988 — 1990

Additional Information

Badsah Mukherji’s Groups:

NorCal PDMA, AIPMM, AMA, Harvard Club of Silicon Valley, Board of Directors - Palo Alto Buddhist Temple, Editor of Duveneck Elementary School PTA Newsletter (Duveneck Dispatch)