Mark Dally

Current

Director at SafetyVideoShop.com.au

Past

Researcher / Researching / Social Media at Talent2
Set up own web based business & various short term media based contracts at Self Employed
Director + Sales & BDM at Channel 1 Creative Media

Recruitment Consultant - Sales at AndersElite
Sales Executive at CHEP

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Education

RMIT
Queensland University of Technology

Connections

57 connections

Industry

Online Media

Websites

Buy Baby Stuff

Mark Dally’s Summary

Now launching www.SafetyVideoShop.com.au.

As the URL suggests, we produce and market Workplace Safety videos.

The first 3 titles for sale via the e-commerce website are:

1. The 10 Commandments of Workplace Safety.
2. Manual Handling.
3. Understanding Foundry Safety.

Each was written and produced in-house and available with full online previews.

In 2008 I also developed http://www.babypoo.com.au. This is a parenting tips website heavily integrating video content. The website provides relevant content for parents with an online shop currently specialising in parenting DVDs.

Previous to these website launches I was a director of Channel 1 Creative Media. I sold from this business in Feb 08.

Channel 1 is a corporate video producer in Melbourne. I was responsible for:

* Sales and new business development.
* Development of the 2nd and 3rd generation websites (current) including the online shop for safety DVDs.
* Designed and then managed all the successful PPC and SEO work in-house.

Mark Dally’s Specialties:

Workplace Safety
Video Production
Business Development
Web 2.0 Marketing
Search Engine Optimisation (SEO)
PPC (Pay Per Click)
Technical Sales (long lead time) Specialisation
Small Business Management

Mark Dally’s Experience

Director

SafetyVideoShop.com.au

(Health, Wellness and Fitness industry)

January 2009 — Present (11 months)
Researcher / Researching / Social Media

Talent2

(Public Company; 501-1000 employees; Human Resources industry)

October 2008 — December 2008 (3 months)

Contract resourcing and HR work with Talent2.
Set up own web based business & various short term media based contracts

Self Employed

(Internet industry)

February 2008 — September 2008 (8 months)

Setup http://www.babypoo.com.au.

Also did some short term contracts for 4 small businesses including PPC setup, website setup & video integration.
Director + Sales & BDM

Channel 1 Creative Media

(Media Production industry)

March 2003 — February 2008 (5 years )

Oversaw the operations of the general business unit which included:

* Implementing systems
* Financial and KPI measurment
* Complex sales pitches and pricing
* Some production work where required (e.g directing shoots + edits)
* Development of websites and successful online media strategies incl. video integration, SEO & PPC.
* Grew the business 90% (gross revenue) between 2005 and 2007 with 7xFT & 2xPT staff.
Recruitment Consultant - Sales

AndersElite

(Marketing and Advertising industry)

August 2000 — November 2003 (3 years 4 months)
Sales Executive

CHEP

(Public Company; 5001-10,000 employees; BIL; Logistics and Supply Chain industry)

1999 — 2000 (1 year )