Babette Burdick

Current

Founder and President at Sales Aerobics for Engineers
Independent Industrial Business Development Strategist for ThomasNet.com at ThomasNet.com

Past

President at Strategic Business Development Group LLC
Owner at Total Quality Group
Consultant- Marketing Research / Voice of the Customer Research at GE Capitol ITS

Clinical Research Associate and Medical Editor at Merrell Dow Pharmaceuticals

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Education

Heythrop College, U. of London
Washington University in St. Louis

Recommended

4 people have recommended Babette

Connections

122 connections

Industry

Professional Training & Coaching

Websites

Babette Burdick’s Summary

If the Internet is the new Word of Mouth, what are you and your technical team doing to increase knowledge of your brand, capabilities and deliverables? I work with decision makers and engineers in technically-oriented manufacturing and service companies to create and implement internet marketing and sales solutions that drive business development and revenue generation. These solutions create value for my clients, their customers and their organizations.

Training and Consulting Services I provide include:
Sales Aerobics for Engineers Sales Training and Consulting Services
Sales Aerobics for Engineers Internet Marketing Solutions
Sales Aerobics for Engineers Social Networking, Branding and Marketing Consulting Services.

Reference my blog at: http://blog.salesaerobicsforengineers.com
Reference my website at:
www.salesaerobicsforengineers.com

Keywords related to my areas of expertise include: industrial sales training, industrial internet marketing strategies, industrial internet marketing solutions, industrial internet marketing programs, industrial website development, industrial internet catalog development, industrial advanced web solutions, engineering sales training, sales engineering training, industrial social networking strategies.

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Common misspellings of my name are: Babbette Burdick, Babett Burdick, Babitt Burdick, Babette Burdock, Babette Birdick.

Babette Burdick’s Specialties:

For industrial manufacturers, distributors and service companies: internet marketing strategies, tactical internet marketing solutions, website development, sales training, sales engineer training, sales training for engineers, social networking strategies, social marketing strategies, social branding consulting services, sales training consulting services, industrial internet marketing services, industrial internet branding services, industrial social branding services

Babette Burdick’s Experience

Founder and President

Sales Aerobics for Engineers

(Professional Training & Coaching industry)

January 2008 — Present (1 year 11 months)

Sales Aerobics for Engineers focuses on de-mystifying the Internet so that small- to mid-sized manufacturers, distributors and service companies can harness this medium for business development. If the Internet is the new word of mouth, what are you and your technical team doing to increase knowledge of your brand, capabilities and deliverables?
Independent Industrial Business Development Strategist for ThomasNet.com

ThomasNet.com

(Privately Held; Online Media industry)

November 2003 — Present (6 years 1 month)

Development of internet marketing strategies for OEMs, custom manufacturers, distributors and service companies focusing on increasing ROI for existing and new customers.

Increased new business for custom fabricator within 12 months of creating new website and niche-focused internet marketing program. Resulted in customer winning 2008 Cincy Business Manny Award for Breakthrough Business. Deliverables: increased website traffic, conversion of website visitors into customers, aggressive internal and external sales strategy and measurement of processes, including overall ROI generated from program.

Doubled revenue (Q1 2007 vs. Q2 2008) of custom military defense contractor. Deliverables: focused internet marketing strategy, aggressive use of leads identification and account entry strategy resulting in increased RFQs, shortened response time, more accurate bid process and more profitable contracts.
President

Strategic Business Development Group LLC

(Internet industry)

January 2006 — January 2009 (3 years 1 month)

Consulting services focusing on process improvement strategies. Integration of sales and marketing strategies with engineering and operations capacity. Team-based innovation strategies.

Results include shifting a service company from RFQ-mill syndrome into an active sales engineering culture for business development. Positively impacted revenue stream, created additional skillsets for engineering team and increased understanding that each customer touchpoint, throughout the company, is a form of "sales" and reinforcing company value propositions.

Additional projects involved working with custom fabricators in understanding the dynamics of their customer mix. Profitability and operational impact of rapid-turnaround, short term manufacturing projects were compared with the cost of developing longer term projects, a higher target customer tier and customer expectations in each segment.
Owner

Total Quality Group

(Market Research industry)

May 1986 — November 2003 (17 years 7 months)

1986 – 2003 Marketing Research Consultant / Trained Facilitator & Focus Group Moderator, Cincinnati OH
• Qualitative Methodology and lead-in to large-scale quantitative research
• Voice of the Customer Research, VoC Hierarchy Generation and Customer Driven Design
• Six Sigma Project Design / Process Mapping
• Customer Satisfaction and Retention Strategies
• New Product Development
• 5 Sigma and Lean Manufacturing Processes
• Worked with Burke Marketing Research and Walker Research
Consultant- Marketing Research / Voice of the Customer Research

GE Capitol ITS

(Information Technology and Services industry)

September 1999 — February 2000 (6 months)

Gap analysis and risk management analysis of current customer base to capabilities. New business development and new market identification. Assessment of internal systems interoperability vs. customer wants and needs.
Clinical Research Associate and Medical Editor

Merrell Dow Pharmaceuticals

(Pharmaceuticals industry)

August 1981 — July 1986 (5 years )

Clinical Research Associate and Medical Editor, Merrell Dow Pharmaceuticals, Cincinnati OH
• Developed clinical research protocols; monitored clinical trials
• Analyzed clinical data and wrote reports for NDA and ANDA submissions to the FDA
• Regulatory liaison and author of Federal Monographs for Rx to OTC Product Transition
• Led new product development teams for various OTC products, some of which remain current market leaders.

Babette Burdick’s Education

Heythrop College, U. of London

M.A. , History and Philosophy of Science , 1977 — 1979
Washington University in St. Louis

BA Double Major , Physical Anthropology and Evolutionary Genetics , 1970 — 1974

Publication, 1973, Am. Soc. Physical Anthropology, "Long Term Trends in Tooth Size in the Eastern Mediterrean." Steven LeBlanc, PhD. and Babette Black.

Publication, 1987. "Clinical evaluation of methylcellulose as a bulk laxative," John W. Hamilton, MD, Joanne Wagner, Babette B. Burdick M.A., and Paul Bass, PhD. J. Digestive Diseases and Sciences.

Activities and Societies:

Touring Concert Choir, Dormitory Resident Advisor, Dean's List, Teaching Assistant - Department of Anthropology

Additional Information

Babette Burdick’s Websites:

Babette Burdick’s Interests:

Providing engineers and IT professionals working in technically-focused companies with sales and marketing tools and techniques to develop and quantify the value they provide to themselves, their customers and their organizations. In addition, here's my Portfolio of websites I developed with customers, the ThomasNet advanced web solution team and Vision Marketing (ThomasNet website vendor): Just launched! www.usmicrojet.com - website and catalog solution courtesy of the ThomasNet team www.alliedwindow.com website and catalog solution www.gentool.com www.gregwrightandsons.com www.franklinbrazing.com www.colesco.com www.cbtcarpetrecycling.com www.seilkopindustries.com www.johnsonnash.com www.crockercompany.com website and catalog solution www.svpumps.com website and catalog solution www.egerproducts.com website and catalog solution www.coatingsystems.com website and catalog solution www.vibrafinish.com More web solutions coming throughout 2009!!!