Brian Crotty

Current

• Curious Mind at Babelfish Communications Planning

Past

• VP- Connections Planning Director at McCann Erickson Brazil
• VP Emerging Media Director at McCann Worldgroup LATAM
• VP Media Director at McCann Rio

• VP - General Manager & Media Director at Starcom Worldwide Los Angeles
• VP Dir de Midia at Leo Burnett Brazil
• Media Manager at Leo Burnett Singapore
• Media Group Head at Leo Burnett Sydney
• Media Group Head at Leo Burnett Melbourne
• Media Planner at DDB Melbourne
• Print Production Account Service / Project Manager at Trigrafix / FCB

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Recommended

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Connections

381 connections

Industry

Marketing and Advertising

Brian Crotty’s Summary

BABELFISH Communications Planning works with clients to create measurable action plans that integrate the best of Traditional Marketing with the promise and challenges of the Digital Era.


The three pillars of BABELFISH service include:

Integrating Digital Culture:

Manager coaching / mentoring (especially digital immigrants - helping them immerse themselves, build a process to self-manage information)
Disruptive workshops (to help re-boot marketing cultures)
Training (especially demystifying digital & traditional concepts - empowering marketers to define problems and scope roles & responsibilities)
Digital Strategy (from innovation to building infrastructure - step by step action plans including insight generation and persona profiling)
Integrated Communication Planning:

Integrated Marketing best practice process (Creating and adapting where needed)
Pitch co-ordination (measurement scorecards, briefing for results)
Insights into how other comms disciplines / suppliers think (to improve / optimise communication & integration, give vendors insights into how to best package their offer)
Transition Planning:

Emerging Communications Vision (contextualising & projecting change over 3-5 year time frame)
Planning vendor briefs to prepare for future needs
Optimising traditional Content, Context & Contact strategy (objective, transparent and easy to understand decisions)
Constructing a measurement architecture

Brian Crotty’s Specialties:

I am a self motivated, pro-active, curious strategic thinker who is prolific in scanning all types of content and is quick to connect-the-dots.

With international experience that spans 4 continents and nearly every product category, I am quick to adapt to new environments.

I am a collaborative team leader who believes in helping mentor and motivate others. I always act with the highest level of integrity and deliver under pressure.

Brian Crotty’s Experience

• Curious Mind

  Babelfish Communications Planning

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2008 — Present (9 months)

  BABELFISH Communications Planning works with clients to create measurable action plans that integrate the best of Traditional Marketing with the promise and challenges of the Digital Era.

• VP- Connections Planning Director

  McCann Erickson Brazil

  (Public Company; 10,001 or more employees; IPG; Marketing and Advertising industry)

  January 2007 — December 2007 (1 year)

  Clients: Coca-Cola, Mastercard, Intel, Microsoft, HP, GM, TIM Mobile, LOreal, Unilever, Colgate, Paramount Pictures, J&J, Nestle

• VP Emerging Media Director

  McCann Worldgroup LATAM

  (Public Company; 10,001 or more employees; ipg; Marketing and Advertising industry)

  January 2006 — April 2007 (1 year 4 months)

  Contributing to all McCann Worldgroup divisions and clients for LATAM - McCann, MRM, Momentum

• VP Media Director

  McCann Rio

  (Public Company; 10,001 or more employees; ipg; Marketing and Advertising industry)

  January 2005 — December 2006 (2 years)

  Clients: Coke, TIM, LOreal, Intel, Mastercard, GM

• VP - General Manager & Media Director

  Starcom Worldwide Los Angeles

  (Marketing and Advertising industry)

  January 2002 — December 2004 (3 years)

  Clients: Disney Group

• VP Dir de Midia

  Leo Burnett Brazil

  (Public Company; 10,001 or more employees; PUB; Marketing and Advertising industry)

  April 1998 — December 2001 (3 years 9 months)

  Clients: P&G, Diageo / UDV, Pillsbury, Fiat, Phillip Morris, ICI, DirecTV, Fox Pictures, Kellogg, Disneyworld

• Media Manager

  Leo Burnett Singapore

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  1996 — 1998 (2 years)

  Cleints: McDonald´s Singapore / Regional, Kelloggs Regional, Singapore Conventions Bureau

• Media Group Head

  Leo Burnett Sydney

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  1995 — 1996 (1 year)

  Clients: Kellogg, Nokia, AMP, Frito Lay, UDV

• Media Group Head

  Leo Burnett Melbourne

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  1990 — 1994 (4 years)

  Clients: Kraft, Safeway, Peters Ice Creams, Kiwi, BASF,

• Media Planner

  DDB Melbourne

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  1987 — 1990 (3 years)

  Clients: Ford, Cadbury / Schweppes, AAMI Car Insurance and Heinz

• Print Production Account Service / Project Manager

  Trigrafix / FCB

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1985 — 1987 (2 years)

Additional Information

Brian Crotty’s Interests:

When not working (very rare because I am passionately in love my work), I windsurf, ski, read, play with my kids, play tennis and listen to heaps of podcasts while running. I love watching tennis & Australian Rules football, ‘The West Wing’, ‘The Sopranos’, ‘House’ and good spy drama novels e.g. Robert Ludlum, Tom Clancy. and can quote most of Monty Python