Search Engine Optimization Strategist
Phoenix, Arizona Area
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Jayson Akers’s Summary
As a natural search engine optimization strategist I help companies expand online revenue & branding by providing not only high-level strategic direction, but also actionable tactical guidance that shapes online marketing and natural search optimization efforts.
Through my work clients realize increased online revenue & expanded branding opportunities. They become educated in search engine optimization basics & best practices and learn to identify, remove & avoid technical obstacles that hinder website performance.
My experience includes devoloping & managing successful campaigns for clients ranging from small & medium sized local businesses to top tier fortune 100 & 500 companies including GM (Cheverolet, Hummer, Pontiac), Toyota, Lexus, USAA, Citi, Kiplinger, SkyMall, Colgate, American Airlines, American Express, Disney and Universal Studios.
Jayson Akers’s Specialties:
Search engine optimization(SEO), search engine marketing(SEM), social media optimization, online marketing strategy, online brand management, search engine obstacle identification
Jayson Akers’s Experience
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Senior Optimization Strategist
iCrossing
(Privately Held; 501-1000 employees; Internet industry)
February 2005 — Present (4 years 10 months)
Provide strategic and tactical direction of natural search optimization efforts for a stable of top tier fortune 500 clients. Notable clients have included: GM (Cheverolet, Hummer, Pontiac), Toyota, Lexus, USAA, Citi, Kiplinger, Delaware North, Iomega, Roche, SkyMall, Colgate, American Airlines, American Express, Disney and Universal Studios.
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Webmaster; Online Marketing Strategist
PRT
(Public Company; 201-500 employees; Internet industry)
February 2004 — June 2005 (1 year 5 months)
I originally joined PRT to redevelop HTML templates used in existing eBay listings. The solution I developed improved conversions and included elements that promoted cross-sell of parts/accessories and drove buyers to direct sales, saving PRT a great deal of money. Since the eBay strategy was so successful, I was offered the challenge of redeveloping the website.
The website solution included moving the site to an effective ecommerce platform, search engine optimization, content writing and persuasive call-to-action elements. The online channel quickly grew to overtake other revenue channels and became a primary driver for the company. Today the website dominates search results and the online channel continues to thrive.
Through strategic redevelopment of online properties, PRT's online presence grew from an unused, vastly out-of-date brochure website and flat, uninspiring eBay listings to a top-ranking eCommerce website and an effective and efficient eBay strategy.
