Ayelet Noff

Current

Founder and CEO at Blonde 2.0

Past

Director of Social Marketing, Promotions, and Community at BROWZWEAR Ltd.
Manager of Marketing and Promotions at ICQ Ltd.
Marcom Manager at ISRAEL RELOCATION FORUM

Content Manager at PARTNERS500 , GLOBAL PARTNERSHIPS FOR HIGH-TECH
Marketing/Public Relations Manager at THE AMERICA-ISRAEL CHAMBER OF COMMERCE

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Education

Tel Aviv University
Brandeis University

Recommended

7 people have recommended Ayelet

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Blonde 2.0

Ayelet Noff’s Summary

My firm specializes in helping brands use social media tools such as social networks, social software, and the blogosphere in order to create brand awareness, recruit employees or achieve any other goal. We also provide the actual implementation of social activities on all social platforms and assist clients with understanding how to approach bloggers and receive maximum exposure in the blogosphere. We create social marketing strategy for companies and through usage of our smart targeting tools, have led many social media campaigns to success. In addition, there are various other services which we provide for clients such as creation of their websites - enhancing the content, design and user interface to its maximum capability increasing the site's virality and stickiness. We also create social applications for social networks and help in building business partnerships with other popular services. I myself am also a blogger and my home is online :-) I don't believe that anyone who doesn't live and breathe the Web can call himself a social media expert.

In the past I worked at a few different startups and also served as ICQ’s Marketing and Promotions Manager for four years. I like to think of myself as a creative and “out of the box” thinker. I hold an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.

Contact us if you’re interested in learning more about the ways you can more effectively market your own brand online and reach your target audience using the correct social channels.

Ayelet Noff’s Specialties:

Almost ten years of marketing experience in the hi tech industry, social media marketing expert, blogger, living experience in the US, Europe, and Middle East, fluent in English and Hebrew, extremely well connected in the hi tech industry both in the US and Israel.

Ayelet Noff’s Experience

Founder and CEO

Blonde 2.0

(Internet industry)

2007 — Present (2 years)

Blonde 2.0 is a consultancy firm specializing in educating brands on how to use social media tools such as social networks, the blogosphere, and social software in order to create brand awareness and recruit employees. Blonde 2.0 has years of experience in helping to lead social media marketing campaigns to success.
Blonde 2.0 has a full staff of experienced social marketing professionals who pride themselves on being Internet freaks. The Blonde 2.0 team builds a customized social marketing strategy/plan for each company that it works with and uses smart filtering tools to target exactly the right audience for each product. Blonde 2.0 also has an extensive network of connections with popular services and top bloggers to help brands get the exposure they deserve.
Contact us if you're interested in learning more.
Our clients include a variety of hi-tech companies from large to small including: McCann Digital, 888, ecTel, Yedda, Aniboom, uTest, and more.
Director of Social Marketing, Promotions, and Community

BROWZWEAR Ltd.

(Internet industry)

2006 — 2006 (less than a year)

Increased traffic to the company's online fashion community, StyleZone, by creating "hype" on the net. I "spread the word" in social networks, forums, chat rooms, groups, blogs, download sites, and more.

Handled all business development relations and initiated partnerships with Fashion TV, TeenVogue, and others.

Created all content on the site and also on the StyleStudio downloadable program in English and Hebrew.

Managed the characterization and layout of site pages.

Initiated ideas on how to develop the product in order to achieve maximum benefit for both the Company and its users. Also initiated ideas on special online events and revenue streams.

Maintained the online community by creating interesting event and blog content, as well as interacting with members of the community.

Managed two subordinates who were in charge of socializing with the community.
Manager of Marketing and Promotions

ICQ Ltd.

(Public Company; 51-200 employees; Internet industry)

2002 — 2006 (4 years)

Responsible for the marketing and promotion of all ICQ's products: Handled all aspects including creating and planning the promotional campaigns, as well as creating strategic marketing plans to increase usage of ICQ's products.

Maintained the online community by creating relevant and interesting content on the site for people to get excited about.

Handled all content & promotions of ICQ products on the ICQ Welcome Screen.

In addition was also in charge of AdSense.

Created and managed all geo-targeted promotions.

Responsible for all banner inventory, including the creation, writing, and designing of all banners.

Created promotion plans and marketing presentations for partners. Managed the promotion and advertisement of our partners on the site.

Tracked promotions’ effectiveness and was in charge of evaluating the performance of our promotional activity + deciding what course of action to follow in future activities.
Marcom Manager

ISRAEL RELOCATION FORUM

(Privately Held; 11-50 employees; Legal Services industry)

2001 — 2002 (1 year)

Targeted potential clients: Targeted companies that were relocating to US or Israel by using oral, written, networking, and marketing skills.

Responsible for the creation of a new database of clients: Created and enlarged this database.

Responsible for writing all marketing materials, including all promotional materials to attract new clients and the handling of all initial communication with them.

Handled the creation of press releases: Responsible for the creation of press releases to the media regarding relocation and US immigration issues.

Created and maintained the Company's YNET Forum on a daily basis. This forum entitled "Israelis Abroad" answered various questions on visas and US immigration law.
Content Manager

PARTNERS500 , GLOBAL PARTNERSHIPS FOR HIGH-TECH

(Privately Held; 1-10 employees; Internet industry)

2000 — 2001 (1 year)

In charge of writing and editing all content on Partners500’s web site: Managed the site which provided information to early-stage startups on how to succeed.

Formed alliances with affiliates: Handled all content related issues with partners for articles on topics related to early-stage startups that they specialized in.
Assisted in the marketing of early-stage startups.

Supervised the recruitment and placement of Advisory Boards & Mentors for startups.
Marketing/Public Relations Manager

THE AMERICA-ISRAEL CHAMBER OF COMMERCE

(Non-Profit; 1-10 employees; Political Organization industry)

1998 — 2000 (2 years)

Handled all content on AICC site: Maintained, wrote and updated all content on our website

Provided assistance to Israeli companies: Helped Israeli companies in marketing their products, networking, and developing their business in the U.S., and vice versa.

Increased networking between American and Israeli businessmen: Organized events and seminars for companies that desired to invest in Israel.

Responsible for writing press releases & distributing to local and international newspapers.

Ayelet Noff’s Education

Tel Aviv University

MBA , Marketing and Organizational Behavior , 2003 — 2007
Brandeis University

BA , Political Science , 1994 — 1998

Activities and Societies:

Phi Beta Kappa, Magna cum Laude.

Additional Information

Ayelet Noff’s Websites:

Blonde 2.0

Ayelet Noff’s Interests:

Living experience in the U.S (15 years), Israel, and France. Interests include: Blogging, surfing the net, learning about new software, social networking, podcasting, traveling, writing short stories & poems, music, and movies.