Ayasha Alghas

Past

Assistant Project Manager-Exhibitions at Office of UAE Pavilion for the 53rd Venice Biennale
Speaker at Barcamp UAE
Creative Strategist at TBWA\RAAD

Presenter at Bloggers A Culture
Creative Intern at TBWA\RAAD
Freelancer Designer at Al Falaj Water Company

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Education

Virginia Commonwealth University
American University of Sharjah

Recommended

6 people have recommended Ayasha

Connections

142 connections

Industry

Design

Websites

Ayasha Alghas’s Summary

Ayasha Alghas’s Specialties:

Lateral Research\\ Business Development\\ Brand Development\\ New Product Development\\ Communication Strategy\\ Digital Strategy\\ Cross-Cultural Communication

Ayasha Alghas’s Experience

Assistant Project Manager-Exhibitions

Office of UAE Pavilion for the 53rd Venice Biennale

(Fine Art industry)

January 2009 — August 2009 (8 months)

Developed the archive section of the UAE Pavilion for the 53rd Venice Biennale; a data point for the visitors to learn more about the showcase artists and the development of the art panorama in the UAE.
My responsibilities included managing artists relationships, researching the initial content on the UAE art archive and designing the online experience.
Speaker

Barcamp UAE

(Think Tanks industry)

May 2009 — May 2009 (1 month)

Discussed the need to re-think thinking processes. Explored design thinking and the potential it holds for solving challenges in the 21st century. Objective of the conversation was to challenge the one dimensional definition of 'Design'.
Creative Strategist

TBWA\RAAD

(Marketing and Advertising industry)

July 2007 — November 2008 (1 year 5 months)

Clients: Omniyat Properties, Nissan, Infiniti, Nivea, Qatar Foundation.
In the home of Disruption, I learned to create new possibilities for my clients by asking better questions and challenging conventional wisdom. Responsible for developing brand communication strategies, monitoring competitive behavior and trends and working on new business.
Projects I am most proud of? Omniyat Properties corporate communication strategy, Subcultures in GCC youth segmentation and Cultural Dive; an internal educational initiative.
Presenter

Bloggers A Culture

(Research industry)

2006 — 2006 (less than a year)

Member of a team that conducted a cultural study on bloggers. To understand who they are, their motivations and impact on popular culture and commerce. Developed recommendations for how communication strategist can utilize the blogosphere. Presented the findings to an audience at the Martin Agency and the VCU Adcenter.
Creative Intern

TBWA\RAAD

(Marketing and Advertising industry)

September 2004 — January 2005 (5 months)
Freelancer Designer

Al Falaj Water Company

(Food & Beverages industry)

June 2004 — August 2004 (3 months)

Redesigned communication collateral; vehicle boarding, brochure and company stationary.

Ayasha Alghas’s Education

Virginia Commonwealth University

MS , Mass Communication, Communication Strategy , 2005 — 2007

I learned creative thinking at the number one branding school, a critical skill I will apply at any job. In the eclectic track, communication strategy, culture, commerce and creativity were my muses. In exploring them, I learned how to apply unconventional thinking to develop problem solving ideas for brands. I also picked up research techniques, team work, public speaking skills, design program proﬁciency and an
insoluble passion for the digital space, innovation, photography and design.
American University of Sharjah

BA , Mass Communication , 2000 — 2005

I discovered my strongest asset; curiosity. It was difﬁcult deciding on a major because I found a lot of topics interesting, surrounded by so much knowledge and intelligent people, Gosh! I knew nothing, relatively speaking. So I sought a career that constant discovery would be an integral part of my responsibilities; communication.