
Creating a better customer experience - one ecosystem at a time.
San Francisco Bay Area

Creating a better customer experience - one ecosystem at a time.
San Francisco Bay Area
Axel Schultze is an accomplished and well respected serial entrepreneur in Silicon Valley, book author of “Channel Excellence”, chairing the SaaS Channel Committee of the SIIA (Software and Information Industry Association) and a frequent speaker at industry events. In 2008 he won the SF Entrepreneur award 2008. He is considered a thought leader in the field of social networking and business alliance building and was one of the first building a software company on the SaaS model (Software as a Service).
Axel Schultze is founder and CEO of Xeequa Corp. a fast growing social media software company providing branded online communities for the new enterprise. Prior to Xeequa, he was CEO of Silicon Valley based BlueRoads, one of the most successful SaaS based PRM companies, where he invented a new method of lead distribution and was granted patent 9514997 by the US Patent Office in 2006. Before that he was founder and CEO of Infinigate one of the largest Internet Security provider in Europe, (today close to $100 Million in revenue). In 1983 he was co-founder of Computer 2000, the most successful European computer distributor, which grew to $5 Billion in revenue and merged with TechData in 1998.
As a passionate sailor he not only sails the SF bay but also conducts exclusive events under sail for executives to meet and share visions about the impact of social media to businesses.
Axel has a degree in Electrical Engineering from the University of Stuttgart.
On a personal note:
Follow me on twitter @AxelS
see my pers. site at http://www.axelschultze.com
http://www.slideshare.net/axelschultze
You find all the other spaces I'm active in on my Xeequa Profile.
Social Media, Social Web, corporate networking, Software as a Service (SaaS), Global Multi Tier Distribution Channels, Strategic Marketing, financial controlling.
(Information Services industry)
January 2009 — Present (7 months)
The Xeequa sponsored Social Media Academy will officially start January 21st with the first semester, the Spring 2009 class.
Xeequa is investing in its Social Media - Academy to help educate and train experts that can help the industry engage in social media. We decided to contribute to the industry by building a good educational foundation to develop social media experts the market will require in next 10 years.
(Privately Held; 11-50 employees; Internet industry)
January 2007 — Present (2 years 7 months)
Xeequa provides an online business networking platform, helping businesses to better connect and measure the value of their networks. The main purpose for business networking as offered by Xeequa is to provide an alternative to increasingly ineffective advertising by helping companies build powerful networks and directly engage with their respective market. The company introduces a new way of business engagement by building a networked community, quickly engaging with all constituencies and constantly measure the value of the network and create a growing “Social Capital value”. Xeequa connects independent companies and their respective teams to interactive business and alliance networks, like social networks connect individuals.
Xeequa is an interactive network that allows businesses to cross company boundaries and engage on a global scale. It’s FREE for individuals and starts with $395 / company / month, unlimited users, unlimited alliances and transactions.
(Non-Profit; 501-1000 employees; Computer Software industry)
October 2006 — Present (2 years 10 months)
I am chairing the SaaS Channel Committee with the goal to help creating a robust channel initiative for the SaaS industry. The committees objective is to create more awareness for the VAR and Channel community for the SaaS Industry and it's opportunities as well as helping startups to get into the SaaS Industry.
(Sole Proprietorship; Myself Only; Publishing industry)
April 2006 — Present (3 years 4 months)
With over 20 years experience in partner networks and indirect channels I decided to write a book that shall help others to build better alliances with partners around the world. The most successful companies are go exclusively direct or exclusively indirect. This book is all about building a channel from ground up to become a world leader in your space, like I build a world leader in distribution from ground up - based on a single advantage: A crystal clear channel strategy.
(Privately Held; 51-200 employees; Computer Software industry)
October 2001 — December 2005 (4 years 3 months)
Founder and CEO of BlueRoads, a Software as a Service (SaaS) provider of Channel CRM solutions. BlueRoads was the first enterprise class software as a service company. The flagship product 'BlueRoads' was designed to support large enterprises to help with their global channels. It combines the quick time-to-market and low overhead of a complete solution with the fast and easy customizability provided by modular applications.
BlueRoads innovations include the APN (Active Participation Network) that help manage large and complex channel organizations with a minimum of administration overhead, VSI (Virtual Single Instance) that provides the respective security requested by large enterprises and a very easy to use assume zero training user interaction model.
BlueRoads' impressive client roster includes enterprises such as Avaya, Hitachi, HP, Juniper Networks, Nortel, Sun Microsystems and others.
(Privately Held; 11-50 employees; Computer Software industry)
January 1999 — November 2001 (2 years 11 months)
Founder and Board Member of Webstock AG, Germany. Webstock was Europes first online trading platform for securities. Investors could buy and sell stock on the platform and interact with the buyers and sellers. The company was sold to Baader, one of Germans largest stock broker.
(Public Company; 51-200 employees; Internet industry)
April 1996 — October 2001 (5 years 7 months)
Founder & CEO of Infinigate.
Germany based company is public but not traded at a stock exchange. I founded the company in 1996 and grew it from $150k in the first year to $20 Million four years later. Today I serve as a member of the board.
Infinigate grew its channel to about 4,000 partners in more than 20 countries. An internal development sparked the product which is sold by BlueRoads today.
(Privately Held; 51-200 employees; Computer Software industry)
October 1988 — March 1996 (7 years 6 months)
A Network integration company that in 1996 was morphed into Infinigate.
(Public Company; 1001-5000 employees; Computer Software industry)
April 1983 — April 1988 (5 years 1 month)
Founder and President of Computer 2000. C2000 became the largest computer products distributor in Europe, the third largest in the world. Key product lines were Microsoft, Lotus, Ashton Tate, IBM, Compaq, HP.
I founded Computer 2000 in 1983 which turned out to be the largest IT Distributor in Europe and third largest world wide. Channel development beyond growing a channel by adding resellers, but by developing unique values around that channel was and is my passion. I started as a software engineer at General Instruments and than was recruited by Rockwell to lead the European applications group as. As sales manager responsible for European Distribution I started my carrier developing a European channel in 1981.
(Public Company; 10,001 or more employees; ROK; Semiconductors industry)
April 1980 — March 1983 (3 years)
I started as Application Manager, responsible for European customers. Key product lines were Aim 65, Magnetic Bubble Memories (I wrote a book about that technology) and 65XX Microprocessors and single chip micros. In 1982 I moved into sales and was responsible for the European distribution network.
(Public Company; 1001-5000 employees; Semiconductors industry)
February 1979 — April 1980 (1 year 3 months)
Software developer for single chip microprocessor PIC 1650, a 12 Mit CPU with 500 Byte memory. I developed one of the first electronic oven controllers.
Faculty , Social Media , 2009 — 2009
Diplom Controller 1991 — 1992
Strategic Marketing 1985 — 1985
Electronic Engineering 1971 — 1975
Social media for the new enterprise Indirect sales channels Sailing.... You'll find more about me at other places like http://www.channelexcellence.com
American Entrepreneur Idol 2008 (http://www.sfentrepreneur.com)
Awarded patent number 09,514,997 by the United States Patent and Trademark Office for my invention of a unique pull-based lead distribution methodology.