Per Axbom

Current

Web strategist at XLENT

Past

Web strategist and usability consultant at Lumano
Usability consultant at IT Management
Web Communications Consultant at Ericsson Business Consulting

Web designer and developer at Ericsson Data
Information Officer at Stockholms studenters if (idrottsförening)
Information Officer at Stockholms universitets studentkår

see less...

3 more...

Education

Stockholms universitet
Högskolan i Jönköping

Recommended

5 people have recommended Per

Connections

300 connections

Industry

Internet

Websites

Per Axbom’s Summary

Senior consultant and web strategist with extensive experience in designing people-oriented and value-driven websites and applications.

Polished background in usability, interaction design and user experience design; exhibiting an aptitude for identifying, addressing and solving complex user interface and information design challenges.

Proficient in navigating company politics, pinpointing and mediating the resolution of seemingly intricate issues; a benefit of having worked with intranets and web-based applications for a large number of Swedish and international organizations of all shapes and sizes.

A team player committed to sharing and interacting with colleagues and peers for the benefits of creativity, competence growth, the sheer passion and personal delight of doing great work together.

An accomplished public speaker; regularly presenting at conferences as well as writing essays and articles, blogging or podcasting as per assignment – or just for the fun of doing something that hits a chord with the community and generates that sweet buzz.

"You don't make strategy so that there's one path to victory; you make it so that as many paths as possible lead to something which isn't loss. At least you do unless you want to die."
– The Gone-Away World by Nick Harkaway

Per Axbom’s Specialties:

Making information easy to find, understand, use and communicate. A blend of many areas of expertise: user experience design, usability, accessibility, web standards, information architecture, evaluations, user-centric design, social computing, social media, HCI, content management, blogs (blogging), web trends, web strategy, searchability, search engine optimization, search engine marketing, Web Accessibility Initiative (WAI), Web Content Accessibility Guidelines (WCAG).

Per Axbom’s Experience

Web strategist

XLENT

(Privately Held; 51-200 employees; Internet industry)

September 2006 — Present (3 years 3 months)

Core competence within the area of user experience, usability and accessibilty. Strategic advisor within portal and web development as well as web content management. Client support within web guidelines, training, evaluation of suppliers and anything else that falls into the laps of website owners.
Web strategist and usability consultant

Lumano

(Internet industry)

November 2000 — September 2006 (5 years 11 months)

Part in building the business. Representative at User Interface East in Cambridge, October 2002. Seminar responsibilities, hosting seminars. Company profile responsibilities.
Usability consultant

IT Management

(Internet industry)

March 2000 — October 2000 (8 months)

Key role in establishing the business area for usability.
Web Communications Consultant

Ericsson Business Consulting

(Public Company; Telecommunications industry)

January 1999 — March 2000 (1 year 3 months)

Responsible for Eriweb – web-based knowledge centre for web editors. Representantive at Ericsson's web conference in Dublin, 2000.
Web designer and developer

Ericsson Data

(Public Company; Telecommunications industry)

January 1998 — January 1999 (1 year 1 month)

Key role in boosting profitability through new service processes. I was a representantive at the Builder.com conference in New Orleans, 1998.
Information Officer

Stockholms studenters if (idrottsförening)

(Health, Wellness and Fitness industry)

July 1996 — January 1998 (1 year 7 months)

The sports club for university/college students in Stockholm.

- Marketing and PR Material (presentations, poster design...)
- Responsible for the sports catalog distributed to all college/university students in Stockholm (a circulation of 60, 000)
- Developed the organisation's first web site.
Information Officer

Stockholms universitets studentkår

(Higher Education industry)

July 1995 — June 1996 (1 year )

- Set up new guidelines for distribution of information on campus.

Per Axbom’s Education

Stockholms universitet

Criminology 1995 — 1995

Activities and Societies:

- Part in starting up, design responsible for, and member of, editorial committee of culture magazine Känguru with a circulation of 12,000 (Published by Humanistiska föreningen, the Humanities faculty)
- Klubbmästeriet, Pubchef - Responsible for team leadership of a pub team at the university pub and active in event management within the same organisation
Högskolan i Jönköping

BA , Communication Science , 1992 — 1995

Activities and Societies:

Involved in producing and writing for the school paper: Kårsordet