Adam Wolf

Current

Owner at CellCon Consulting

Past

Member at North NJ Networking Group
Marketing at Sinar Bron Imaging
Marketing at Geotek

Marketing at Comcast Cellular Communications
Marketing at Comcast Cellular Communications
Marketing Manager at Comcast (Cellular)
Marketing at Comcast Cellular
Marketing at Ericsson
Customer Service/Marketing at Metro/Cellular One
Marketing at McCaw Cellular
Various C/S and Marketing at Metro One/Cellular One/AT&T Wireless
Marketing at AT&T Wireless

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9 more...

Education

Rutgers, The State University of New Jersey-New Brunswick
Rogosin
Fairleigh Dickinson University

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Recommended

30 people have recommended Adam

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Adam Wolf’s Summary

"Mktg Exec with a high-tech bent" (TM)

I am a forward-looking marketing strategist who helps my teams make the most of traditional and new media marketing channels. I created and host a bi-weekly podcast called the BizTech Podcast (www.biztechpodcast.com), highlighting technology, innovations and solutions for small businesses. I also host regional seminars on social networking and blogging as business applications.

Previously, I was responsible for US marketing and product development at Sinar Bron Imaging. I began my career at Metro One, the first non-wireline cellular telephone company in the New York market and my wireless/high-tech experience covers over 20 years at top companies like Cellular One, Comcast and Ericsson.

I am the founder of CellCon Consulting providing marketing services for high tech, wireless, telecom, B2B/B2C, financial and entertainment industry clients such as Avaya, AT&T, FBR Group, GrooveLily, Sprint, Starbucks, Deutsche Bank & Prodigy.

In addition, I co-founded Places Everyone (placeseveryone.com), a planner for weddings, trade shows and other events. Grew distribution from 0 to over 30 dealers at present. I am responsible for web, pricing, training, marketing, ad placement.

Adam Wolf’s Specialties:

Marketing, Product development/launch, customer retention, customer and distribution satisfacton

Adam Wolf’s Experience

Owner

CellCon Consulting

(Privately Held; 1-10 employees; Wireless industry)

April 1989 — Present (20 years 8 months)

Product Dev/Launch, Cust. Retention & Satisfaction, web design, Pricing, Training, MarCom, Rsrch & Distribution strategies.

• Created the BizTech Podcast series.
• Launched wireless division of major int'l telecom company.
• Lead numerous product launches for top wireless, wireline and other high-technology companies.

Client list includes top companies as Avaya, Deutsche Bank, GrooveLily, Maverick Capital, AT&T, Sprint PCS, Starbucks, Prodigy, Sarah Partridge, Triton PCS & Chilton Investment.
Member

North NJ Networking Group

(Marketing and Advertising industry)

2009 — 2009 (less than a year)
Marketing

Sinar Bron Imaging

(Privately Held; 11-50 employees; Photography industry)

May 2003 — April 2006 (3 years )

•Responsible for nationwide marketing, product management/launch and pricing of Sinar imaging, Broncolor lighting and FOBA equipment lines.
• Launched over 100 products with retail value of over $.25 million
•Redesigned company web site and initiated web based informational system, resulting in an increase of leads of over 700%.
•Created, designed and managed e-newsletter, growing distribution over 1100% in first 3 months and increasing known readers each month. Reader churn rate consistently at <1%.
•Revamped lead distribution processes, resulting in lowering costs by 50%.
•Managed advertising agency, all ad buys and supervised all marketing creative.
•Devised new system to reduce POS material cost by 80%.
•Project Manager/Editor for company catalog.
Marketing

Geotek

(Public Company; 201-500 employees; Wireless industry)

1996 — 1998 (2 years )

•Responsible for commercial launch and Product Management of various wireless data/GPS applications, including training, market research and beta trials.
•Authored various sales and advertising collateral (case studies, white papers, corporate web site).
•Created pricing and billing requirements.
•Competitive and Market Analysis.
•Lowered costs of distribution of product to sales channel.
•Created/designed various sales communications vehicles.
Marketing

Comcast Cellular Communications

(Public Company; Marketing and Advertising industry)

1993 — 1996 (3 years )
Marketing

Comcast Cellular Communications

(Public Company; Marketing and Advertising industry)

1993 — 1996 (3 years )
Marketing Manager

Comcast (Cellular)

(Marketing and Advertising industry)

1993 — 1996 (3 years )
Marketing

Comcast Cellular

(Public Company; 501-1000 employees; Wireless industry)

1993 — 1996 (3 years )

• Complete responsibility for all enhanced products and features including P/L, marketing, advertising and training. Achieved 130% of sales goal in first year.
• Established, programmed and maintained area's first computer interactive information system designed and operated by a wireless carrier – lowering incoming calls to C/S by 7%.
• Created various Customer Loyalty programs.
• Key member of design team of area's first "phone-in-a-box" targeted at mass consumer and small business markets available at new and innovative distribution points.
• Created new branding campaign including print, POP/POS, radio and television.
• Area Manager for new paging service - responsibilities included marketing, distribution, inventory, activation, and Customer service.
Marketing

Ericsson

(Public Company; 10,001 or more employees; Telecommunications industry)

1993 — 1993 (less than a year)

• Field Marketing Support for Ericsson/GE Mobile Communications.
• Created and managed training sessions for indirect sales force.
• Managed Ericsson/GE brand in all NorthEastern retail stores, including POP/POS signage, first-level technical support and additional customer service/sales support as needed.
Customer Service/Marketing

Metro/Cellular One

(Privately Held; 501-1000 employees; Wireless industry)

1987 — 1993 (6 years )

•Daily mgmt of Enhanced Svcs - mktg, ads, training & maint.
•Planned/managed expansion & rebranding of “InfoLine” system - vendor selection, integration w/engineering, training & mktg.
•Increased rev. & MOU by > 200% of InfoLine w/new mktg campaign & extremely limited budget.
•Developed Cell-1 Auto Club & short term cell-tele Rental programs, designed to increase customer loyalty & usage.
•Responsible for QC of 1st Digital cellular Customer trial.
•Mktg Rsrch - incl:surveys, focus groups & studies dealing with, but not limited to: Cust. sat. usage, demogs & business segment analysis.
•Designed retail & wholesale pricing.
•Conceptualized new & unique joint mktg pgms w/ AOL/Moviefone and NBOA.
•Created info distrib system, allowing sales & cust. svc. 24/7 access to up to date info at 0 cost.
•Headed prod dev team - handset insurance in New York market.
Marketing

McCaw Cellular

(Public Company; 10,001 or more employees; Telecommunications industry)

December 1987 — January 1993 (5 years 2 months)
Various C/S and Marketing

Metro One/Cellular One/AT&T Wireless

(Marketing and Advertising industry)

1987 — 1993 (6 years )
Marketing

AT&T Wireless

(Public Company; Wireless industry)

1987 — 1992 (5 years )

Adam Wolf’s Education

Rutgers, The State University of New Jersey-New Brunswick

BA , Economics , 1983 — 1987
Rogosin

1979 — 1983
Fairleigh Dickinson University

MBA , MBA Candidate

Additional Information

Adam Wolf’s Websites:

Adam Wolf’s Groups:

Member – Telecommunications Council - GLG, (Top 20%)
Member – Society of Industry Leaders - Wireless Telecom,
Past President - BNI,
Fellow podcaster/blogger