Integrated Strategy
Frankfurt Am Main Area, Germany
- Current
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- Head of Strategy at Leo Burnett Germany
- Past
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- Strategy Consultant at KREATIVEKONZEPTION*001 GmbH
- Director Strategy / Business Development (fulltime freelance) at NEUE DIGITALE
- Director User Experience/Development at AtmosphereBBDO
- Information Architect at Frankfurt Balkind
- Education
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- Pace University
- Texas Christian University - M.J. Neeley School of Business
- Albert-Ludwigs-Universität Freiburg im Breisgau
- Kolleg St. Blasien
- Recommended
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5 people have recommended Alexander - Connections
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227
connections
- Industry
- Marketing and Advertising
- Websites
Alexander Wipf’s Summary
Currently tasked with the expansion of the brand planning practice at Leo Burnett Germany to build a multi-disciplinary team of brand strategists, digital strategists, experience planners, shopper marketing strategists and relationship marketing strategists. Support of the integration of Advertising Services with Marketing Services and establishment of a "through-the-line" planning practice.
Chairing the international strategy standards board of Leo Burnett Worldwide to implement the HumanKind agency philosophy, intellectual property, tools and techniques and market activation programs.
Experience:
Integrated Strategy Development
- Consulted dozens of Fortune 500 and international brand name clients in positioning their brand online and formulating creative strategies to achieve brand communication and business goals alike
Brand User Experience Strategy and Design
- Built own set of tools and methodology to bridge the gap between creative and technology from requirments gathering to implementation
- Built and managed 2 departments at 2 agencies delivering strategic insight and concepts
Agency Consulting
- internal agency efficiency of process, hierarchy and role change management
- Agency PR and marketing: positioning agency services, generating agency news with relevant market topics
- Built departments and core competences for 3 agencies.
Business Development
- Increased revenue by 70% for NEUE DIGITALE through own new business in 2005 and 2006. 90% pitch conversion.
- Added 2 new core competencies User Experience Design and Strategic Planning
Alexander Wipf’s Specialties:
- Integrated brand-, channel-, and behavioral research
- Development of Experience Insights
- Integrated strategy development: brand and channel strategies
- Multinational strategy projects and New Business
- Internal agency strategy change management
Alexander Wipf’s Experience
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Head of Strategy
Leo Burnett Germany
(Public Company; PUB; Marketing and Advertising industry)
May 2007 — Present (2 years 7 months)
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Strategy Consultant
KREATIVEKONZEPTION*001 GmbH
(Privately Held; 1-10 employees; Marketing and Advertising industry)
August 2006 — February 2007 (7 months)
Clients:
Thomas Cook Global E-commerce (Repositioning and Relaunch)
BMW Clean Energy (Pitch Win) -
Director Strategy / Business Development (fulltime freelance)
NEUE DIGITALE
(Public Company; 51-200 employees; AQT; Marketing and Advertising industry)
January 2004 — August 2006 (2 years 8 months)
Clients:
Consumer Electronics: Nintendo (Pitch Win)
CPG: Philip Morris International (Pitch win and International New Product Category Positioning and Online Launch)
Telecom/Web: T-Mobile Germany (Pitch Win and Online Shop Relaunch), T-Mobile International (Pitch Win and International User Experience and Visual Brand Style Guide)
CG: Olympus E-commerce Strategy (Consulting)
Utility: YelloStrom (Pitch Win)
Startup: G24 (Gambling portal, brand model and business plan)
Agencies: Landor, Leo Burnett, Pilot, Springer & Jacoby -
Director User Experience/Development
AtmosphereBBDO
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
October 1999 — December 2003 (4 years 3 months)
Pharmaceutical: Purdue Pharma, Bayer, Pfizer (Pharmacia)
Medical: GE Medical, Nicotrol
CPG: Doritos, Tostitos, Stax, Lay’s, Pepsico, Juicy Fruit, Big Red, Pizza Hut, Snickers, Kahlua, Red Stripe Beer
Financial: Etrade, New York Stock Exchange, Mastercard
Telecom/Web: Cingular Wireless, America Online
Retail: Office Depot, Cingular Wireless, Stax, Nicotrol, Sony, Leisureplanet
Corporate: Frito-Lay, PepsiCo, Sony
Agencies: Omnicom, Porter Novelli, Rapp Digital, Born, Tracy Locke Partnership (TLP)
Internet Startups: Man.com, Realestate.com, Leisureplanet.com, Etrueke.com, carday.com
Non-Profit: Robinhood Foundation, Police Athletic League, Harvard Center for Media and Child Health, Star Foundation, United States Golf Association -
Information Architect
Frankfurt Balkind
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 1996 — October 1999 (3 years 5 months)
Clients:
Medical: RxConnect
Financial: Mastercard
Telecom: AT&T
Corporate: Sony
Alexander Wipf’s Education
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Pace University
BA , Computer Science/Information Systems , 1996 — 1998
Summa cum laude with Honors, Departmental Achievement Award,
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Texas Christian University - M.J. Neeley School of Business
BBA , Business Administration , 1995 — 1996
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Albert-Ludwigs-Universität Freiburg im Breisgau
Economics, History 1994 — 1995
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Kolleg St. Blasien
Additional Information
Alexander Wipf’s Websites:
Alexander Wipf’s Interests:
general aviation, jazz, photography
Alexander Wipf’s Groups:
UPA, Account Planning Group
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Online Advertising Professionals -
FWA
Alexander Wipf’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
