Ashley Wilson

Ashley Wilson

Director of Marketing at Sauce Labs

Location
San Francisco Bay Area
Industry
Computer Software

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Ashley Wilson's Overview

Current
Past
  • Organizer at San Francisco Selenium Meetup Group
  • Co-Organizer, Co-Chair at Selenium Conference
  • Marketing and Community Manager at Sauce Labs
  • Customer Development, Inside Sales & Partnerships at Sauce Labs
  • Office & Events Manager (/ Marketing & Sales Assistant) at Sauce Labs
  • Reporter & Editor at Indiana Daily Student
Education
Connections

500+ connections

Websites

Ashley Wilson's Summary

Enthused and ambitious gal with experience in running multi-person marketing teams, strategy and planning for growth marketing, community marketing, SEO & SEM, demand generation & sales operations, customer development, enterprise sales, event planning, writing & editing, reporting, and social media.

Specialties: Brand & community marketing, conference organizing, project management, content marketing, writing and editing, social networking, arts management, reporting, Mac OSX, InDesign, Wordpress, Loopfuse, Salesforce, Github, Git, html.

Ashley Wilson's Experience

Director of Marketing

Sauce Labs

Privately Held; 51-200 employees; Computer Software industry

March 2013Present (1 year 7 months)

Responsible for hiring, leading and managing a team of five marketers. Key areas of focus include demand gen & sales operations, marketing communications, events & community outreach, product marketing, brand, positioning and press / analyst relations. We make sure you know about the Sauce!

Organizer

San Francisco Selenium Meetup Group

April 2010March 2014 (4 years) San Francisco Bay Area

Organizer of monthly meetups for the SF Selenium Community to come together to share ideas and hear how other Selenium enthusiasts are using the tool to improve their QA and Dev processes. Join us! http://meetup.com/seleniumsanfrancisco

Co-Organizer, Co-Chair

Selenium Conference

October 2010September 2013 (3 years)

Main organizer behind the inaugural Selenium Conference, a 300 person event held in April 2011. Co-organized the next two with a committee of other volunteers from the Selenium Project to bring together the biggest gathering of Selenium users worldwide for 3 days of workshops, talks, hacking & socializing. Oversaw and managed conference budget, procuring sponsors, speaker selection, venue logistics, social media, ticketing, and updating the conference website.

Marketing and Community Manager

Sauce Labs

Privately Held; 51-200 employees; Computer Software industry

April 2012March 2013 (1 year) San Francisco Bay Area

Part of a two-person team handling all marketing and communication efforts at Sauce. From writing newsletters, to overseeing product launches, to organizing dozens of events throughout the year (meetups, workshops, conference sponsorship, etc), I wore many hats to spread the word about Sauce's awesome cloud-based testing tools.

Customer Development, Inside Sales & Partnerships

Sauce Labs

Privately Held; 51-200 employees; Computer Software industry

June 2011April 2012 (11 months)

Responsible for leading the sales efforts at Sauce Labs by securing annual contracts for customers and growing our self-service user base. Negotiated contracts, handled renewals, and served as the point of contact for new business. Contributed to closing our two biggest quarters to date at the time.

Also initiated and implemented Sauce's partner program, which nows includes more than 25 partner consultants: http://saucelabs.com/partners

Office & Events Manager (/ Marketing & Sales Assistant)

Sauce Labs

Privately Held; 51-200 employees; Computer Software industry

April 2010June 2011 (1 year 3 months) San Francisco Bay Area

Managed all of the office duties for our bustling startup while organizing internal and external events for the company. Also assisted Marketing with social media, editing, writing and newsletters, and Sales with lead gen and prospecting.

Reporter & Editor

Indiana Daily Student

Educational Institution; 51-200 employees; Newspapers industry

October 2006May 2009 (2 years 8 months) Indiana University

Worked as a writer and editor for Indiana University's award-winning newspaper. Covered various beats and served as features editor for its magazine, Inside.

Ashley Wilson's Volunteer Experience & Causes

  • Volunteer Experience

    • Media Rep, Bay Area Affiliate

      Pancreatic Cancer Action Network
      • Health
      February 2010 December 2010 (11 months)

      Assisted in the media efforts for the Bay Area affiliate of this national non-profit. Helped with press release writing, social media, and securing media coverage of local events.

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