Erich Merkle

Erich Merkle

President at Autoconomy.com

Greater Grand Rapids, Michigan Area

Current
  • President at Autoconomy.com
Past
  • Practice Leader - Automotive and Economic Analysis at Crowe Horwath LLP
  • Vice President of Forecasting at IRN Inc.
Education
  • Wayne State University
  • Eastern Michigan University
Connections
157 connections
Industry
Automotive
Websites

Erich Merkle’s Summary

Awarded the Society of Automotive Analysts (SAA) most accurate North American Light Vehicle Production Forecast in 2004 and in 2007.

One of the most quoted industry analysts, providing quotes, commentary and analysis to CNBC, Fox Business News, Bloomberg TV/Radio, NPR, The BBC, CBS, NBC, Automotive News, The Detroit News, The Wall Street Journal, The Associated Press, Reuters, The New York Times, Financial Times and others. News advertising value totaling over $100M annually.

http://www.silobreaker.com/View360.aspx?Item=11_933720

Erich Merkle’s Specialties:

Automotive and economic forecasting, product strategy, top rated presenter, media relations


Erich Merkle’s Experience

  • President

    Autoconomy.com

    (Automotive industry)

    January 2009Present (11 months)

    Professional Summary

    Professional auto industry analyst with over ten years of experience. Recognized for forecast accuracy and providing strategic advisement to the supplier and the financial communities. Enjoys speaking at national automotive and economic conferences. Highly quoted; having worked effectively with TV, radio, internet, and print mediums. Strong appreciation for developing thought leadership and communicating findings through white papers and interviews.

  • Practice Leader - Automotive and Economic Analysis

    Crowe Horwath LLP

    (Partnership; Accounting industry)

    July 2008January 2009 (7 months)

    Executive in charge of the development and oversight of Crowe Horwath’s Automotive and Economic analysis activities.

    Responsible for corporate thought leadership through the analysis, write up, and presentation of historical and forecasted automotive and economic data.

    Point person for managing and working directly with the media to comment on auto industry and economic related stories.

    Responsible for auto industry trend, demographic, and vehicle design review, providing commentary and feedback as it relates to the changing automotive landscape.

    Perform monthly auto sales conference calls with client base.

    Key note speaker at OESA (Detroit, MI), Bel Air Partners Dealer Conference (New York, NY), The Grand Rapids Economic Club, and National Crowe Horwath sponsored client conferences.

  • Vice President of Forecasting

    IRN Inc.

    (Automotive industry)

    April 1998July 2008 (10 years 4 months)

    Responsible for the management and support of IRN’s forecast clients. Clients included automotive suppliers and private equity firms in New York.

    Developed new business and partnerships with Bear Stearns, Marathon Asset Management, American Capital, DTE Energy, Pioneer Automotive, Contech, Brown Corporation.

    Provided state of the industry presentations at conferences nationally and internationally, including: Makino Tooling Conference (Detroit, MI), SAA Industry Outlook Conference (Detroit, MI), annual Bear Stearns Global Credit Conferences (New York, NY), CRU Copper Wire Conference (Paris, France) , OESA (Troy, MI)

    Worked with clients to provide due diligence support

    Conducted monthly auto sales conference calls with Bear Stearns and their client base.

    Provided analysis and commentary to TV, radio, and print reporters, averaging 4K - 5K hits a quarter.


Erich Merkle’s Education

  • Wayne State University

    MBA , 19891990

  • Eastern Michigan University

    B.B.A. , 19851989


Additional Information

Erich Merkle’s Websites:

Erich Merkle’s Interests:

I enjoy studying the economy and automtoive industry. I love history, public speaking, and cars.

Erich Merkle’s Groups:

OESA and SAA

  •    Automotive Management Professionals
  •    Auto OEM Network
  •    Automotive Dealers Network
  •    Governance, Risk, and Compliance Professionals

Erich Merkle’s Honors:

Awarded the Society of Automotive Analysts (SAA) most accurate North American Light Vehicle Production Forecast in 2004 and in 2007.


Erich Merkle’s Contact Settings

Interested In:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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