Aurélie Pols

Current

Founder & CEO at OX3 Analytics S.L.
Principal Consultant - Europe at Web Analytics Demystified Inc.
Board of Advisors at NextStage Analytics

1 more...

Past

Web & Customer Analytics Practice Lead at LBi
Co-founder, Web Analytics Team Leader & Marketing Manager at OX2 - WebAnalytics.be
Co-founder, COO, Marketing & Web Analytics Manager at OX2 - WebAnalytics.be

3 more...

Education

Solvay
ULB
ULB

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Recommended

13 people have recommended Aurélie

Connections

500+ connections

Industry

Internet

Websites

Aurélie Pols’s Summary

Aurélie , co-founder of OX2 and currently Principal Consultant at Web Analytics Demystified Inc., has a degree in Economics with specializations in Econometrics & Statistics and holds a Master in eBusiness. She was recently Web & Customer Analytics Practice Lead at LBi, the leading independent pan-European Interactive Agency, following OX2’s acquisition.
She has 10 years of experience with Web Analytics tools, is the first certified analyst in IndexTools (now Yahoo! Web Analytics) and started the Web Analytics European Dreamteam at OX2 with a certification in WebTrends (WIN partner), before adding the first European Google Analytics Authorized Consultant (GAAC) partnership and an Omniture certification.
Her initial professional background covers the financial & insurance sectors before serving clients such as Toyota Motor Europe, ING, NATO, Shering Plough, Bayer Shering worldwide, Danfoss, the Belgian Social Security, Deutsche Bank... in order to support their online data driven strategy.

Of Dutch origin, Aurélie’s mother tongue is French and she is fluent in English and Dutch while practicing her rusty German. She recently moved to Madrid to assure a better quality of life for her family and pick up Spanish. She also sits on Next Stage Analytics’ Board of Advisors, who’s CEO is the other co-founder of OX2, her Spanish husband René Dechamps Otamendi.

Aurélie Pols’s Specialties:

Data to enhance efficiency, accountability, responsibility & ROI. Mantra: Data Driven Decision Making.

Link the online communication tools to Web & Customer Analytics insights through the use of A/B & Multivariate testing while also integrating the gathered data from external applications & quantitative findings.
Building on this strategic vision, companies should embrace data transparency and optimal (human) resources allocation in order to foster innovation through experimentation.

Additional Information

Aurélie Pols’s Websites:

Aurélie Pols’s Interests:

Web Analytics, A/B & Multivariate testing, behavioral targeting, data integration, datawarehouses, datamining, KPIs, NetGenesis/SPSS, WebTrends, Google Analytics, Omniture, Instadia, WebSideStory, HBX, Visual Sciences, ClickTracks, IndexTools, Unica, Joseph Stiglitz, HBR, game theory, Gary Hamel, Ralph Kimball, Jim Novo, Jim Sterne, Clayton Christensen, John Kay, Thomas Davenport's Competing on Analytics, the European Dream by Jeremy Rifkin, Madeleine Albright.

Aurélie Pols’s Groups:

Advertisers' Communication Executives, Spanish and Latin American Film Festival of Brussels. Member of the Web Analytics Association (www.webanalyticsassociation.org) and of Professional Women International (www.pwi.be), Emetrics, Web Analytics Wednesday, Web Analytics Day