Aurélie Moulin

Current

• SEO / SEM / WebAnalytics at auFeminin.com

Past

• SEM Consultant at Resoneo
• Entrepreneur at Self
• SEO & SEM Project Manager at Ad'oc

• SEO Project Manager at Fenomen / Snarx

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Connections

158 connections

Industry

Marketing and Advertising

Aurélie Moulin’s Summary

9 years hands-on experience in search engine marketing and optimization with an understanding of how it fits into overall online marketing strategies.
At ease with e-commerce websites (travel, retail, finance...) and large editorial portals, I build complete SEO & SEM strategies in order to drive traffic and improve site metrics.

• Hands-on SEO optimization: content suggestions, keyword development, copywriting/editing for SEO, improvement of site structure and page construction.

• Website Analytics and Tracking

• SEM: PPC campaigns (Google Adwords, Yahoo Search Marketing...) according to SEO current results and ROI strategies. Qualified Google Advertising Professional (3.0)

• Link building: identify and establish partnerships with authoritative web sites.Link building: identify and establish partnerships with authoritative web sites.

• Social Media Marketing (Buzz marketing, social media sites, Blogs...)

• Affiliate programs

• Partnership (emailing, display...)

Aurélie Moulin’s Specialties:

search marketing, search engine marketing, SEM, sponsored links, liens sponsorisés, Google Adwords, SEO, search engine optimization, référencement naturel, social media marketing, project management, référencement payant, référencement, webmarketing, consultant search, search, emailing, display

Aurélie Moulin’s Experience

• SEO / SEM / WebAnalytics

  auFeminin.com

  (Privately Held; Internet industry)

  February 2008 — Present (1 year 6 months)

  Responsible for websites traffic growth : WebMarketing (including Search marketing) for auFeminin.com Network.

• SEM Consultant

  Resoneo

  (Marketing and Advertising industry)

  October 2006 — January 2008 (1 year 4 months)

  Clients: Weekendesk.fr, Oney.fr, JeanPaulGaultier.com, Telemarket.fr, Brandalley.fr, Delamaison.fr, OneDirect.fr,

• Entrepreneur

  Self

  (Design industry)

  January 2006 — December 2006 (1 year)

  Creation of a t-shirts online store with OsCommerce.

• SEO & SEM Project Manager

  Ad'oc

  (Marketing and Advertising industry)

  September 2001 — December 2005 (4 years 4 months)

  More than 30 Clients : Groupe Bouygues Telecom, Expedia, Disneyland Paris, Castorama, Europ Assistance, KUONI, SAP France, Nec Computers France, GMF, Infobebes.com, Wine and Co, Paris Expo, Fortis Assurances, Assemblée nationale, SVP, ETAM, Carvantis.fr, Capitol.fr…

• SEO Project Manager

  Fenomen / Snarx

  (Marketing and Advertising industry)

  September 2000 — August 2001 (1 year)

  More than 20 Clients : RTL, Fun Radio, RTL2, UNICEF, AXA-IM, KPMG Consulting, PAP, Assuronline, Prépasanté, Alafolie.com, Linebourse.fr…