Engagement Planning Director at McCann Worldgroup
Thailand
Engagement Planning Director at McCann Worldgroup
Thailand
The marketing communication landscape is changing. Monologue to Dialogue. Communication to Conversation. Entertainment to Engagement.
Daily I seek out the truth in Brand Insights, Consumer Insights and Channel Insights and find the optimum way to engage the target audience. Daily I like to get my hands dirty on research that has been done, doing my own research and asking lots and lots of questions.
Nothing pleases me more than to see a campaign that I have been involved in see the light of day. That is my daily cup of Joe.
(Public Company; 10,001 or more employees; IPG; Marketing and Advertising industry)
January 2008 — Present (1 year 7 months)
In addition to Consumer Engagement Planning, I currently take care of Digital Engagement Planning for multiple brands for MRM and manage the Global Media Engagement Planning unit for a well known tourism organization, planning engagement in over 36 countries, across different mediums.