Aung Thura

Engagement Planning Director at McCann Worldgroup

Thailand

Current
Connections
70 connections
Industry
Marketing and Advertising

Aung Thura’s Summary

The marketing communication landscape is changing. Monologue to Dialogue. Communication to Conversation. Entertainment to Engagement.

Daily I seek out the truth in Brand Insights, Consumer Insights and Channel Insights and find the optimum way to engage the target audience. Daily I like to get my hands dirty on research that has been done, doing my own research and asking lots and lots of questions.

Nothing pleases me more than to see a campaign that I have been involved in see the light of day. That is my daily cup of Joe.


Aung Thura’s Experience

  • Engagement Planning Director

    McCann Worldgroup

    (Public Company; 10,001 or more employees; IPG; Marketing and Advertising industry)

    January 2008Present (1 year 7 months)

    In addition to Consumer Engagement Planning, I currently take care of Digital Engagement Planning for multiple brands for MRM and manage the Global Media Engagement Planning unit for a well known tourism organization, planning engagement in over 36 countries, across different mediums.


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