Augustine Fou

Augustine Fou

Chief Digital Strategist, Speaker and Author, Management Consultant

Location
New York, New York (Greater New York City Area)
Industry
Marketing and Advertising

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Augustine Fou's Overview

Current
Past
  • Group Chief Digital Officer at Healthcare Consultancy Group (Omnicom)
  • Faculty at NYU School of Continuing and Professional Studies
  • President at Hyphen Digital ( HCG / Omnicom )
  • SVP - Digital Lead at MRM Worldwide - McCann Worldgroup
  • Sr. Manager, OPEN from American Express at American Express
  • Founder / CEO at Mon-e.com, Inc.
  • Founder / CEO at go-Digital Internet Consulting Group, Inc.
  • Advanced Professional Degree/Specialist at McKinsey & Company
Education
  • Massachusetts Institute of Technology
  • Massachusetts Institute of Technology - Sloan School of Management
  • University of Dallas
Recommendations

4 people have recommended Augustine

Connections

500+ connections

Augustine Fou's Summary

EXECUTIVE ADVISOR ON DIGITAL STRATEGY

PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

MCKINSEY CONSULTANT

CLIENT SIDE / AGENCY SIDE EXPERIENCE

PROFESSOR AND COLUMNIST

ENTREPRENEUR / SMALL BUSINESS OWNER

INDUSTRY EXPERTISE: PHARMA, CPG, RETAIL, FASHION, TECHNOLOGY, FINANCIAL SERVICES


Dr. Augustine Fou is a digital strategy advisor to marketing executives and global brands with over 16 years of management consulting experience. He is a frequent panelist, moderator, and keynote speaker at industry conferences. Dr. Fou also teaches executive courses on digital strategy and integrated marketing at Rutgers University at the Center for Management Development.

Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide and Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group (HCG).

Collection of Published Articles:
http://www.clickz.com/author/1151/augustine-fou

He writes a blog "Opinions, Rants, and Raves about Digital Marketing" (http://go-digital.net/blog) and can be found on Twitter at @acfou.

Specialties

digital strategy, social media marketing, innovation, online advertising, ad networks, behavioral targeting, pricing models, web 2.0, social networks, social media monitoring, online advertising benchmarks, consumer trends, corporate strategy, search engine marketing, search engine optimization, pharma marketing, SEO, SEM, B2B, B2C, mobile devices, mobile marketing, web 3.0

Augustine Fou's Experience

Marketing and Advertising industry

May 2000Present (11 years 10 months) Greater New York City Area

Clients: Pepsi, Frito-Lay, Dr Pepper/Seven Up, Taco Bell, KFC, Coca Cola, Atari, Almay/Revlon, SELF/Conde' Nast, Timex, Dun&Bradstreet, The Frye Company, Liz Claiborne/Lucky Brand Jeans

Integrated Marketing Expert Columnist

ClickZ Network

Privately Held; 11-50 employees; Internet industry

October 2008Present (3 years 5 months)

Collected Articles on Digital Strategy and Integrated Marketing
http://www.clickz.com/author/1151/augustine-fou

Educational Institution; 10,001+ employees; Higher Education industry

June 2010Present (1 year 9 months)

Digital Strategy, Social Media Marketing, Integrated Marketing,

Founder

The Digital Strategy Institute

February 2011Present (1 year 1 month)

Board of Directors

My Fashion Database, Inc.

Privately Held; 11-50 employees; Internet industry

June 2010Present (1 year 9 months) Greater Los Angeles Area

MyFDB is the IMDB of Fashion, founded by @ZoeSaldana and @KeithBritton. It is the definitive source for "fashion credits" where models, photographers and other fashion professionals are credited in brand advertisements, magazine covers and editorials, and other marketing campaigns.

Scholar - Tech, Media, Telecom Council

Gerson Lehrman Group

Privately Held; 501-1000 employees; Financial Services industry

November 2007Present (4 years 4 months) New York, NY

Founder

il Laboratorio Digitale

February 2011Present (1 year 1 month) Greater New York City Area

"il Laboratorio Digitale" is the high tech venue in which client team members and our advisors create integrated marketing strategies together through the process of collaborative innovation.

Group Chief Digital Officer

Healthcare Consultancy Group (Omnicom)

March 2009September 2011 (2 years 7 months) Greater New York City Area

Faculty

NYU School of Continuing and Professional Studies

November 2007June 2011 (3 years 8 months) Greater New York City Area

March 2009January 2011 (1 year 11 months)

November 2007February 2009 (1 year 4 months)

Sr. Manager, OPEN from American Express

American Express

March 2004July 2005 (1 year 5 months)

Founder / CEO

Mon-e.com, Inc.

May 1999May 2000 (1 year 1 month)

Founder / CEO

go-Digital Internet Consulting Group, Inc.

May 1996May 1999 (3 years 1 month)

Advanced Professional Degree/Specialist

McKinsey & Company

June 1995May 1996 (1 year)

Augustine Fou's Publications

  • Design, fabrication, and characterization of complex, multilayer heterostructures of conjugated and non-conjugated polymers via molecular self-assembly

    • PhD Thesis
    • May 15, 1995
    Authors: Augustine Fou

    It will be demonstrated that self-assembly from aqueous solution provides a unique ability to manipulate an arsenal of electroactive polymers into ultrathin multilayer films. The molecular level control enables the tuning of the supermolecular architecture of these multilayer assemblies to exhibit novel characteristics that cannot be achieved with the components individually -- e.g. tuning of the color of the light emitted, the efficiency of conversion of electricity to light, the conductivity of the multilayer assembly, and the stability of the assembly to external factors such as heat and humidity.

  • ClickZ Integrated Marketing Experts

    • ClickZ
    • October 23, 2008
    Authors: Augustine Fou

    monthly columns on integrated, interactive, digital and social media marketing

Augustine Fou's Education

Massachusetts Institute of Technology

PhD, Materials Science & Engineering

19911995

PhD Thesis: "Design, Fabrication, and Characterization of Complex Multilayer Thin Films of Conducting and Electroluminescent Organic Polymers through Molecular Self-Assembly"

Massachusetts Institute of Technology - Sloan School of Management

Minor, Innovation, Managament of Technology

19911995

University of Dallas

BSc, Chemistry

September 1988May 1991

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