Augustine Fou
Digital Strategy Advisor, Former Group Chief Digital Officer, MIT PhD, McKinsey Alum
- Location
- New York, New York (Greater New York City Area)
- Industry
- Marketing and Advertising
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Augustine Fou's Overview
- Current
-
- Founder & Chief Digital Strategist at Marketing Science Consulting Group, Inc.
- Leader - Tech, Media, Telecom Council at Gerson Lehrman Group
- Faculty at Rutgers University, Center for Management Development
- Integrated Marketing Expert Columnist at ClickZ Network
- Founder at The Digital Strategy Institute
- Founder at il Laboratorio Digitale
- Past
-
- Board of Directors at My Fashion Database, Inc.
- Group Chief Digital Officer at Healthcare Consultancy Group (Omnicom)
- President at Hyphen Digital ( HCG / Omnicom )
- Faculty at NYU School of Continuing and Professional Studies
- SVP - Digital Lead at MRM Worldwide - McCann Worldgroup
- Sr. Manager, OPEN from American Express at American Express
- Founder / CEO at Mon-e.com, Inc.
- Founder / CEO at go-Digital Internet Consulting Group, Inc.
- Advanced Professional Degree/Specialist at McKinsey & Company
- Education
-
- Massachusetts Institute of Technology
- Massachusetts Institute of Technology - Sloan School of Management
- University of Dallas
-
Cistercian preparatory school
- Recommendations
-
4 people have recommended Augustine
- Connections
-
500+ connections
Augustine Fou's Summary
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
INDUSTRY EXPERTISE:
- RETAIL
- FASHION
- PHARMA
- CONSUMER PACKAGED GOODS
- CONSUMER ELECTRONICS
- FINANCIAL SERVICES
Dr. Augustine Fou is a digital strategy advisor to marketing executives and global brands with over 16 years of management consulting experience. He is a frequent panelist, moderator, and keynote speaker at industry conferences. Dr. Fou also teaches executive courses on digital strategy and integrated marketing at Rutgers University at the Center for Management Development.
Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide and Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group (HCG).
Collection of Published Articles:
http://www.clickz.com/author/1151/augustine-fou
Published Slideshares
http://www.slideshare.net/augustinefou
Specialties
digital strategy, social media marketing, innovation, online advertising, ad networks, behavioral targeting, pricing models, web 2.0, social networks, social media monitoring, online advertising benchmarks, consumer trends, corporate strategy, search engine marketing, search engine optimization, pharma marketing, SEO, SEM, B2B, B2C, mobile devices, mobile marketing, web 3.0
Augustine Fou's Experience
Founder & Chief Digital Strategist
Marketing Science Consulting Group, Inc.
Marketing and Advertising industry
May 2000 – Present (12 years 1 month) Greater New York City Area
Clients: DePuy, Johnson&Johnson, Pepsi, Frito-Lay, Dr Pepper/Seven Up, Taco Bell, KFC, Coca Cola, Atari, Almay/Revlon, SELF/Conde' Nast, Timex, Dun&Bradstreet, The Frye Company, Liz Claiborne/Lucky Brand Jeans
Leader - Tech, Media, Telecom Council
Gerson Lehrman Group
Privately Held; 501-1000 employees; Financial Services industry
November 2007 – Present (4 years 7 months) New York, NY
Expert witness on advertising and marketing, with special focus on digital, social, search, and mobile
Integrated Marketing Expert Columnist
ClickZ Network
Privately Held; 11-50 employees; Internet industry
October 2008 – Present (3 years 8 months)
Collected Articles on Digital Strategy and Integrated Marketing
http://www.clickz.com/author/1151/augustine-fou
Group Chief Digital Officer
Healthcare Consultancy Group (Omnicom)
2009 – 2011 (2 years) Greater New York City Area
Augustine Fou's Skills & Expertise
- analytics
- Predictive Analytics
- Google Analytics
- Web Analytics
- Business Strategy
- Business Intelligence
- Business Planning
- Strategic Planning
- Change Management
- Management Consulting
- Digital Strategy
- Digital Marketing
- Digital Media
- Social Media
- Social Media Marketing
- Search Advertising
- SEO
- SEM
- Mobile Marketing
- Social Media Monitoring
- Social Networking
- Online Advertising
- Ad Networks
- Online Marketing
- B2B
- Strategic Consulting
- Entrepreneurship
- Behavioral Targeting
- Consumer Trends
- Mobile Devices
- E-commerce
- B2C
- Entrepreneur
- Mobile Applications
- Blogging
- Search
- Thought Leadership
Augustine Fou's Publications
-
Design, fabrication, and characterization of complex, multilayer heterostructures of conjugated and non-conjugated polymers via molecular self-assembly
- PhD Thesis
- May 15, 1995
Authors: Augustine FouIt will be demonstrated that self-assembly from aqueous solution provides a unique ability to manipulate an arsenal of electroactive polymers into ultrathin multilayer films. The molecular level control enables the tuning of the supermolecular architecture of these multilayer assemblies to exhibit novel characteristics that cannot be achieved with the components individually -- e.g. tuning of the color of the light emitted, the efficiency of conversion of electricity to light, the conductivity of the multilayer assembly, and the stability of the assembly to external factors such as heat and humidity.
-
ClickZ Integrated Marketing Experts
- ClickZ
- October 23, 2008
Authors: Augustine Foumonthly columns on integrated, interactive, digital and social media marketing
Augustine Fou's Education
Massachusetts Institute of Technology
PhD, Materials Science & Engineering
1991 – 1995
PhD Thesis: "Design, Fabrication, and Characterization of Complex Multilayer Thin Films of Conducting and Electroluminescent Organic Polymers through Molecular Self-Assembly"
Massachusetts Institute of Technology - Sloan School of Management
Minor, Innovation, Managament of Technology
1991 – 1995
University of Dallas
BSc, Chemistry
September 1988 – May 1991
Cistercian preparatory school
High School, Not Declared
1983 – 1990
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