Augustine Fou

Current

Group Chief Digital Officer at Healthcare Consultancy Group (Omnicom)
President at Hyphen Digital ( HCG / Omnicom )
Faculty at NYU School of Continuing and Professional Studies

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Past

Founder / Digital Strategy at Marketing Science Consulting Group, Inc.
SVP - Digital Lead at MRM Worldwide - McCann Worldgroup
Sr. Manager, OPEN from American Express at American Express

Founder / CEO at Mon-e.com, Inc.
Founder / CEO at go-Digital Internet Consulting Group, Inc.
Advanced Professional Degree/Specialist at McKinsey & Company

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3 more...

Education

Massachusetts Institute of Technology
Massachusetts Institute of Technology - Sloan School of Management
University of Dallas

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Recommended

4 people have recommended Augustine

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Augustine Fou’s Summary

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group. He has over 13 years of Internet strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors. Dr. Fou writes a monthly column for ClickZ's Experts Columns on Integrated Marketing. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company and recently served as SVP of digital strategy at McCann/MRM Worldwide. He is also an Adjunct Professor at NYU in the Integrated Marketing Department of the School for Continuing and Professional Studies

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PHD FROM MIT AT AGE 23 - analytics driven consumer insights that inform business and digital strategy

MCKINSEY CONSULTANT - management consulting credentials and experience

CLIENT SIDE - American Express, managed online and drive-to-web marketing programs and agencies

AGENCY SIDE - McCann/MRM, served all major clients - Intel, MasterCard, Unilever, ExxonMobil, Army, etc.

PROFESSOR AT NYU - teach digital strategy and mobile marketing class to executives and professionals

DIGITAL MEDIA - first hand experience with campaigns on AdWords, FB, StumbleUpon, etc.

ENTREPRENEUR - 14 years running all aspects of a small business and running lean and efficiently

BUILDER - built web services, sites, apps, Facebook apps, mobile services, APIs, payment infrastructure

LOYALTY / CRM – developed programs for Dr Pepper to drive continuous customer engagement and repeat purchases

RETAIL – developed program for The Gap to drive-to-store and research customer triggers and price points

ADVANCED ANALYTICS – expert in cross-channel analytics, correlating online, offline, and in-store programs

Augustine Fou’s Specialties:

digital strategy, social media, social marketing, word of mouth marketing, online advertising, ad networks, behavioral targeting, business model, pricing models, web 2.0, social networks, social media monitoring, online advertising benchmarks, consumer trends, search, search engine marketing, search engine optimization, pharmaceutical advertising, B2B, B2C, pharma marketing, mobile devices, mobile marketing

Augustine Fou’s Experience

Group Chief Digital Officer

Healthcare Consultancy Group (Omnicom)

(Marketing and Advertising industry)

March 2009 — Present (9 months)
President

Hyphen Digital ( HCG / Omnicom )

(Marketing and Advertising industry)

March 2009 — Present (9 months)
Faculty

NYU School of Continuing and Professional Studies

(Professional Training & Coaching industry)

November 2007 — Present (2 years 1 month)
Founder / Digital Strategy

Marketing Science Consulting Group, Inc.

(Marketing and Advertising industry)

May 2000 — March 2009 (8 years 11 months)

Marketing Science is a consumer research and marketing services firm which creates and deploys consumer marketing campaigns for CPG, food/beverage, and retail clients.
SVP - Digital Lead

MRM Worldwide - McCann Worldgroup

(Public Company; IPG; Marketing and Advertising industry)

November 2007 — February 2009 (1 year 4 months)
Sr. Manager, OPEN from American Express

American Express

(Public Company; 10,001 or more employees; AXP; Financial Services industry)

March 2004 — July 2005 (1 year 5 months)
Founder / CEO

Mon-e.com, Inc.

(Privately Held; 11-50 employees; Banking industry)

May 1999 — May 2000 (1 year 1 month)

Mon-e.com developed the technology infrastructure to enable a new generation of prepaid payment cards for teens and others without credit cards or bank accounts to spend their disposable income online. Mon-e.com secured distribution for "mon-e" cards through more than 80,000 convenience stores nationwide.
Founder / CEO

go-Digital Internet Consulting Group, Inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

May 1996 — May 1999 (3 years 1 month)
Advanced Professional Degree/Specialist

McKinsey & Company

(Privately Held; 10,001 or more employees; Management Consulting industry)

June 1995 — May 1996 (1 year )

Augustine Fou’s Education

Massachusetts Institute of Technology

PhD , Materials Science & Engineering , 1991 — 1995

PhD Thesis: "Design, Fabrication, and Characterization of Complex Multilayer Thin Films of Conducting and Electroluminescent Organic Polymers through Molecular Self-Assembly"
Massachusetts Institute of Technology - Sloan School of Management

Minor , Managament of Technology , 1991 — 1995
University of Dallas

BSc , Chemistry , September 1988 — May 1991