Audrey Carr

Current

• Director, Digital Strategy at Leo Burnett / Arc Worldwide

Past

• Senior Interactive Strategist at Organic
• Senior Information Architect at Organic
• Information Architect at Critical Mass

• Information Architect at Delvinia Interactive
• User Experience Designer at McMaster University

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2 more...

Education

• McMaster University
• University of Toronto

Recommended

1 person has recommended Audrey

Connections

235 connections

Industry

Internet

Websites

• My Website

Audrey Carr’s Summary

Customer experience focused digital marketing strategist with experience in digital planning, development, and measurement for online marketing, e-commerce, and social media projects in the retail, financial services, and mobile sectors for clients including Nike Canada, Bank of America, Sprint, Citi Cards, and more.

I have extensive experience in successfully delivering award-winning marketing and e-commerce web sites as well social media and online advertising campaigns leading to increased customer engagement, acquisitions, retention and overall brand awareness driving revenue growth.

Audrey Carr’s Specialties:

Design Research, Experience Design Strategy & Planning, Social Media Strategy & Planning, Customer Experience Management, Information Architecture & Interaction Design

Audrey Carr’s Experience

• Director, Digital Strategy

  Leo Burnett / Arc Worldwide

  (Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry)

  July 2008 — Present (1 year 5 months)

• Senior Interactive Strategist

  Organic

  (Public Company; 201-500 employees; OMC; Internet industry)

  February 2008 — July 2008 (6 months)

  Lead strategist for all digital initiatives (online, mobile, and retail) on Nike Canada. Recently developed online community and digital outreach strategy for youth-oriented hockey training initiative. Overall responsibilities include leading consumer insight activities, developing digital strategies for consumer engagement and ensuring overall creative direction meets identified business objectives and customer needs.
  
  Successfully launched one of the first social media campaigns to simultaneously integrate content and communities across YouTube, Facebook, and Flickr driving awareness for Bank of America’s sponsorship of the 2008 U.S. Olympic Team.
  
  Conducted consumer research and developed overall strategic plan for No Fee Mortgage Plus microsite, leading to a 43% increase in online applications within the first 3 months of launch. Winner of 2007 Web Marketing Award for Best Bank website.

• Senior Information Architect

  Organic

  (Public Company; Internet industry)

  January 2007 — January 2008 (1 year 1 month)

  Lead insight & experience design planning activities within interdisciplinary project teams on various B2C microsite and social media-based web development projects. Involved in on-going practice development and leadership activities integrating Interactive Strategy and Information Architecture groups.

• Information Architect

  Critical Mass

  (Privately Held; 201-500 employees; Internet industry)

  July 2006 — January 2007 (7 months)

  Work collaboratively within interdisciplinary project team, leading development of site architecture, wireframe concepts, and interaction design conventions across internal and external project teams. Regularly critique and present design concepts to clients; guide and mentor junior team members.

• Information Architect

  Delvinia Interactive

  (Privately Held; 11-50 employees; Internet industry)

  June 2005 — July 2006 (1 year 2 months)

  Responsible for leading all major activities across the user experience lifecycle, including establishing business requirements and design priorities, customer insight (personas & user scenarios) performing user experience evaluations, developing wireframes, testing prototypes, and writing interface design specifications.
  
  Clients include RBC Financial Group, Manulife Financial, Random House of Canada, George Brown College.

• User Experience Designer

  McMaster University

  (Higher Education industry)

  2004 — 2005 (1 year )

  Led comprehensive usability assessment and testing of the Globalization and Autonomy online Compendium. Conducted initial research and focus groups. Developed user personas and use case scenarios to guide design process. Documented best practice recommendations for accessibility, and managed the information architecture and visual redesign of the compendium.

Audrey Carr’s Education

• McMaster University

  Honours B.A , Psychology & Multimedia

• University of Toronto

  MISt , Information Systems

Additional Information

Audrey Carr’s Websites:

• My Website

Audrey Carr’s Groups:

Information Architecture Institute, UX Irregulars, Overlap, Planning for Good, AnthroDesign

•    Customer Experience Professionals
•    Design Research
•    Overlap
•    Mobile Experience Innovation Centre

Audrey Carr’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch