Aubrey Sabala

Current

• Marketing Manager at Digg

Past

• Online Marketing Manager at Ask.com
• Sr. Account Manager at Google
• Sr. Consultant at Booz Allen Hamilton

• Sr. Information Architect at Macquarium Intelligent Communications
• Editorial Associate at AAAS
• Project Coordinator at National Academy of Sciences

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Education

• Georgetown University
• University of North Carolina at Chapel Hill

Recommended

11 people have recommended Aubrey

Connections

487 connections

Industry

Internet

Websites

• My Portfolio

Aubrey Sabala’s Summary

Seasoned professional with over seven years of internet and marketing experience for world-class organizations including Google and Ask.com. Diverse experience with various US & International products and teams at Google as well as over seven years experience in corporate freelance writing & editing both for print and online. Authored two weekly print columns on fashion and relationships for over two years and online columns for nearly four years. Portfolio website can be found at www.Aubvious.com

Aubrey Sabala’s Specialties:

New media marketing strategist, brand & product evangelist, Full Life Cycle Project and Product management, Marketing/advertising writing, print/online writing and editing, information architecture, government consulting, software assessments, organizational consulting, international product and process training.

Aubrey Sabala’s Experience

• Marketing Manager

  Digg

  (Privately Held; 11-50 employees; Internet industry)

  February 2008 — Present (9 months)

  Responsible for developing and executing marketing programs to drive user growth and retention. Work in conjunction with senior management to implement annual and long-range marketing planning, create a customer segmentation model and develop product strategies that support key segments of the Digg community.

• Online Marketing Manager

  Ask.com

  (Public Company; 501-1000 employees; Internet industry)

  May 2007 — September 2007 (5 months)

  Responsible for performance-based online marketing strategy development and execution, including rich media, email, display and SEM programs. Work proactively with internal and external resources and agency partners to identify new and emerging media channels for opportunities for continued growth. Responsible for overseeing creative and tactical deployment of marketing programs and communicate performance results to senior management.

• Sr. Account Manager

  Google

  (Public Company; 10,001 or more employees; GOOG; Internet industry)

  April 2003 — May 2007 (4 years 2 months)

  Roles included: Sr. Account Manager for Google Audio
  Client management, product demonstrations, pitching new business, assisting in training new team members, and leading projects relevant to the audio team (formerly dMarc)
  
  Vertical Senior Associate – Google Analytics/Urchin
  Work with Fortune 1000 clients on Google Analytics; specific responsibilities include initial product pitching, implementation assistance, usability instruction and best practice creation.
  
  Creative Maximizer (Account Strategist) Senior Associate
  Worked collaboratively to analyze and implement campaign optimization solutions for new and existing Fortune 1000 clients, concentrating on client retention and revenue growth.

• Sr. Consultant

  Booz Allen Hamilton

  (Privately Held; 10,001 or more employees; Management Consulting industry)

  February 2002 — March 2003 (1 year 2 months)

  Responsibilities included a full-scale assessment of proprietary CDC Epidemiological software (Epi-Info), including extensive international information-gathering from users in Sub-Saharan Africa. Assisted in the BAH Healthcare Management team targeting Public Health initiatives within the HHS and CDC and worked closely with CDC clients to determine future programmatic direction and software support.
  • Worked closely with CDC divisions to determine future programmatic direction and software support
  • Led and supervised consultants for the completion and success of government task (GSA/PBS)
  • Received Performance Recognition Award for exemplary work and client service (August 2002)
  • Chosen as Lead Investigator on CDC task due to exemplary performance
  • Served as client liaison to represent BAH at HIMMS National Meeting
  • Co-Creator and Editor of The Lantern, the Atlanta-based monthly newsletter for BAH

• Sr. Information Architect

  Macquarium Intelligent Communications

  (Privately Held; 51-200 employees; Internet industry)

  May 2000 — February 2002 (1 year 10 months)

  Developed strategies and blueprints for clients’ websites and online tools at this $20 million consultancy. Full life cycle project development including marketing plans for Earthlink, The International Olympic Committee, SouthTrust Bank, Merial Ltd. and ICG Communications.
  • Responsible for the e-business and website development in Europe & the Pacific Rim for Merial Ltd.; countries include: UK, France, Australia, New Zealand, Germany, Italy, & Spain.
  • Conducted on-site training for Merial in Australia, New Zealand, France & the UK
  • Recovered over $1 million in uncollected royalty payments by participating in a 4-person cross-functional team to design an online royalty tracking tool for the International Olympic Committee.
  • Developed documents for Deloitte & Touche, Earthlink and Merial that were used as agency standards

• Editorial Associate

  AAAS

  (Non-Profit; 501-1000 employees; Writing and Editing industry)

  January 2000 — May 2000 (5 months)

  Responsible for the daily maintenance of the EurekAlert! Website and served as a Project Manager for all marketing initiatives and new business acquisition.

• Project Coordinator

  National Academy of Sciences

  (Non-Profit; 1001-5000 employees; Public Policy industry)

  September 1999 — January 2000 (5 months)

  Contributed to the development of ongoing projects in the Policy Division; provided support in drafting, editing, and producing publications for release to the government and scientific community. Worked closely with the IT team to develop, create, and implement the Policy Division National website.

Aubrey Sabala’s Education

• Georgetown University

  CCT (Communication, Culture & Technology) 1999 — 2000

• University of North Carolina at Chapel Hill

  BA, Biology/Genetics, 1995 — 1999

  Activities and Societies:

  Pi Beta Phi sorority

Additional Information

Aubrey Sabala’s Websites:

• My Portfolio

Aubrey Sabala’s Interests:

Writing, editing, kickboxing, skiing, running, rock climbing

Aubrey Sabala’s Groups:

SFBig (Bay Area Interactive Group)

Aubrey Sabala’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch