Athol Foden

Current

President at Brighter Naming (Sole Proprietorship)
Marketing Instructor at UCSC Extension

Past

Partner at Bionanome
V. P. Branding & Naming Director at Cintara (formerly NameTrade)
V.P. Branding at Cintara

V.P. Sales and Marketing at Ravel Software
Marketing Manager at Sony Microsystems
Field Support Manager at Digital Research
Product Manager at Calera Recognition Systems
Product Manager at Nanometrics
Account Manager at Unisys
Systems Analyst at Sperry Univac

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7 more...

Education

University of South Africa
Witwatersrand University
University of California, Santa Cruz

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Recommended

5 people have recommended Athol

Connections

298 connections

Industry

Marketing and Advertising

Websites

Athol Foden’s Summary

From originally a high tech background, I have grown to be a seasoned marketing and sales executive in both technology and consumer realms. Extensive internet and international experience - including running my own import online consumer business at one stage.
From basic websites to worldwide launch plans, we can help you do marketing right.
Great public speaker, teacher and author.
Hardware, software, or services. High tech, bio tech or low tech.
And naming help in any field, including consumer and sports. Please see http://www.brighternaming.com

Athol Foden’s Specialties:

Strategic Marketing. Marketing Communications and Product Marketing. Market Research. Business Plans. Sales and marketing training and launch plans/execution. Your part time marketing manager. The local naming guru.

Athol Foden’s Experience

President
Brighter Naming (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Marketing and Advertising industry)

February 2001 — Present (8 years 10 months)

Naming guru - President of Brighter Naming - your full service naming agency for company and product names. See http://www.brighternaming.com

Strategic marketing, planning and branding consultant.
Author of the monthly Silicon Valley Marketeer. See http://www.svmarketeer.com.

Author and self publisher of books on marketing -how to do it, by peopel who have done it. See http://www.fodenpress.com
Marketing Instructor

UCSC Extension

(Marketing and Advertising industry)

1982 — Present (27 years )
Partner

Bionanome

(Marketing and Advertising industry)

2006 — 2007 (1 year )
V. P. Branding & Naming Director

Cintara (formerly NameTrade)

(Privately Held; 11-50 employees; Marketing and Advertising industry)

January 1999 — August 2001 (2 years 8 months)

Responsible for the naming practice. Grew it from 1 person to
a total of 14 during .com boom. Worked on major projects like Cingular, AllState, AMD, Bowne, Heritage, Caliente, Zeevo, Brivo, Entango, SJ Earthquakes, Kidango, Acterra, etc.
Hired and helped build strategic planning group and PR group heads.
V.P. Branding

Cintara

(Marketing and Advertising industry)

1998 — 2001 (3 years )
V.P. Sales and Marketing

Ravel Software

(Privately Held; 51-200 employees; Computer Software industry)

February 1997 — January 1999 (2 years )

Built complete sales and marketing team from scratch in 6 months for fast growing Y2K firm. Personally helped close major OEM deals with Oracle and Viasoft - that were large enough for most initial funding. Set up full US distribution channel and support teams. Personally set up resellers in Brazil, UK, South Africa, Ireland, Philippines, etc.
Marketing Manager

Sony Microsystems

(Public Company; 10,001 or more employees; SNY; Computer Hardware industry)

February 1992 — February 1997 (5 years 1 month)

Complete product and marcom responsibility for Sony Microsystems, including US launch of Unix Laptop. Extensive tradeshow, direct and PR marketing.
Co-wrote new business plan which resulted in extensive funding for new designs. Distribution plan part lives on today for Sony Vaio.
Field Support Manager

Digital Research

(Marketing and Advertising industry)

1983 — 1989 (6 years )
Product Manager

Calera Recognition Systems

(Marketing and Advertising industry)

1983 — 1985 (2 years )
Product Manager

Nanometrics

(Public Company; Marketing and Advertising industry)

1982 — 1983 (1 year )
Account Manager

Unisys

(Public Company; Marketing and Advertising industry)

1974 — 1983 (9 years )
Systems Analyst

Sperry Univac

(Public Company; Marketing and Advertising industry)

1974 — 1982 (8 years )

Athol Foden’s Education

University of South Africa

B.Sc. HONS , Computer Science , December 1998
Witwatersrand University

B. Sc. , Applied Maths and Computer Science , December 1976

Activities and Societies:

Cross country team coach
University of California, Santa Cruz

Additional Information

Athol Foden’s Websites:

Athol Foden’s Interests:

Golf, Racquetball, Lawn Bowls, Safari, Camping, Windsurfing (way back when), Public Speaking, Writing, Publishing. Marketing Coordinator for UC Extension Silicon Valley Teacher of numerous sales and marketing courses.