Athena von Oech
at Red Magnet Media
- Location
- San Francisco Bay Area
- Industry
- Internet
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Athena von Oech's Overview
- Current
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- Partner & Co-founder at Red Magnet Media
- Past
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- Vice President of Community Management at Ning
- Vice President of Advocacy & Support at Ning
- Senior Product Manager at Ning
- Marketing Associate at Cranite Systems
- Education
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- Stanford University
- Connections
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345 connections
- Websites
Athena von Oech's Summary
Specialties
Community management, building communities online, community strategy, product management, user experience.
Athena von Oech's Experience
Partner & Co-founder
Red Magnet Media
October 2009 – Present (2 years 8 months)
Red Magnet Media is a boutique social media and digital strategy agency with focus and experience crafting an innovative and effective online presence for creative brands, media companies and artists. Our clients include Linkin Park, Duran Duran and Hearst.
The team at Red Magnet Media has been pushing the boundaries of social media and digital strategy long before they were buzzwords. We are industry experts in music, entertainment, fashion, travel, wellness and media, and we bring experience from the worlds of venture capital, mobile and wireless technology, software development, music distribution and publishing.
Based in San Francisco, we’re a part of the fabric of Silicon Valley, with strong relationships with the hottest digital products and the people who build them. We’re passionate about getting to know creative brands and enabling them to impact the digital community in big ways.
Vice President of Community Management
Ning
Privately Held; 51-200 employees; Internet industry
January 2009 – July 2009 (7 months)
Ning is the leading platform for creating your own social network and boasts over 1.6 million social networks and 30 million users. Showcase social networks include 50 Cent’s hip-hop lifestyle network (500,000 members), The Twilight Saga’s fan hub (200,000 members) and T. Boone Pickens’ alternative energy grassroots activism network (200,000 members).
- Created and headed Ning’s Community Management team to provide best practices and guidance to social network creators
- Developed the Ning Workshop (http://help.ning.com/?go=workshop), a set of online tutorials to teach social network creators how to grow compelling and successful social networks
- Defined and worked with developers to implement Premium Support, which included Community Management consulting
- Managed the Ning Blog (http://blog.ning.com) which previewed new features, spotlighted individual networks, and interviewed social network creators
Vice President of Advocacy & Support
Ning
Privately Held; 51-200 employees; Internet industry
July 2007 – January 2009 (1 year 7 months)
- Founded Ning’s Advocacy & Support team, which was responsible for supporting all social network creators and members on the Ning Platform
- Recruited, hired and managed 18 full-time Community and Developer Advocates
- Efficiently scaled support services across multiple channels as the number of social networks on Ning grew from 50,000 to 800,000
- Identified and analyzed patterns and trends in in-bound help request data and incorporated the learnings into new Help Center articles and product improvements
- Established the Policies & Abuse team to ensure that policies were consistently enforced across the Ning Platform
- Developed the Ning Style & Communications Policy and trained the organization to ensure a consistent tone across all external communications
- Promoted after one year from Director of Advocacy & Support
Senior Product Manager
Ning
Privately Held; 51-200 employees; Internet industry
November 2005 – July 2007 (1 year 9 months)
- Helped launch Ning’s showcase product, Your Own Social Network for Anything
- Pioneered new features and sculpted product based on internal demand, competitive market analysis and feedback from social network creators
- Worked closely with CEO, internal and external designers, developers and QA to deliver an increasingly compelling product
- Promoted after one year from Junior Product Manager
Marketing Associate
Cranite Systems
Privately Held; 11-50 employees; Computer Software industry
February 2004 – April 2005 (1 year 3 months)
Cranite.com was a leader in the military wireless security space.
- Organized the launch of flagship wi-fi security product, WirelessWall, as well as frequent appearances at conferences and tradeshows
- Researched and evaluated potential partners, verticals and customers
Athena von Oech's Languages
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Spanish (was fluent once, would need to brush up)
Athena von Oech's Skills & Expertise
Athena von Oech's Education
Stanford University
Bachelor of Arts, History
1999 – 2003
Bachelor’s Degree in History with senior emphasis in American Advertising since 1850.
Related coursework includes Social Entrepreneurship, American Law, Economics, Psychology, Drama Improvisation, and Computer Science.
Participated in Stanford’s Business Leadership Program.
Athena von Oech's Additional Information
- Websites:
- Interests:
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community management, building communities online, community strategy, product management, writing, drama improv
- Groups and Associations:
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