Janet Asteroff

Current

Writer/Consultant at Gartner
Owner at Crestwood Services, Inc.

Past

Writer at Merrill Lynch
Market Analyst at IBM
Writing Instructor at College of Westchester

Senior Research Advisor at Conference Board
VP, E-Business Program Director at Concours Group
Research Analyst at Gartner
Electronic Mail Product Manager at Prodigy Services IBM
Vice President at Citibank
Adjunct Professor at Polytech Univesity
Adjunct Professor at Columbia University
Technical Editor at Columbia University Computer Center
Assistant Editor at John Jay Papers

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9 more...

Education

Columbia University in the City of New York
University of Wisconsin

Recommended

8 people have recommended Janet

Connections

300 connections

Industry

Writing and Editing

Websites

My Website

Janet Asteroff’s Summary

I am an experienced communications professional and writer working in a variety of business areas.

With a track record for innovation, I can persuasively deliver messages to different audiences in diverse media.

Working at the problem from all sides to get it solved; thinking through the impact of the decisions; leveraging technology and social networks to get the most from any effort.

Working directly with the CIO, CTO, SVP, technologists, and marketers at Gartner, IBM, Citibank, Merrill Lynch, Columbia University and the Conference Board as well as start-ups and other diverse groups in vendor and commercial enterprises.

Expertise in global business, communications, enterprise strategy, financial services technology, consumer markets, and social sciences and humanities. Innovative problem-solving; marketing; education; analyst relations and PR.

Janet Asteroff’s Specialties:

• Conceptual and Critical Thinking
• Collaboration and Team Building
• Program Management and Development
• Corporate Communications
• Electronic Communication and Media
• Strategic and Applied Research
• Product Development

Janet Asteroff’s Experience

Writer/Consultant

Gartner

(Public Company; IT; Information Technology and Services industry)

August 2008 — Present (1 year 4 months)

Writer and consultant for Analyst Relations, Marketing and Sales for research and consulting programs. Working on Analyst Relations Newsletter, interviews and company positioning.

Completing various global marketing materials for different lines of research and advisory business.
Owner

Crestwood Services, Inc.

(Writing and Editing industry)

June 2002 — Present (7 years 6 months)

Writer and marketing consultant to a wide range of companies and clients in technology, financial services and education.
Writer

Merrill Lynch

(Public Company; BAC; Financial Services industry)

October 2002 — January 2009 (6 years 4 months)

- Global Technology Communications, the group responsible for global intranet content and internal communications. Collaborate on strategic message development for global technology initiatives with senior managers. Develop messaging for senior level management for firm-wide audience including policy and corporate strategy. Responsible for writing and collaborating on articles, announcements, division meetings, and video and online communications. Created original SharePoint sites for Technology communications, including design and content. Audience included senior execs and support staffers in all global regions (North America, PacRim, EMEA). Coverage includes major enterprise technology areas within: Infrastructure; Architecture and Engineering; Communications and Social Media; Environmental Computing and IT Administration.

- Architecture and Engineering, the group responsible for the design and creation of new technology approaches for financial services. Create communications workflow in support of A&E initiatives including virtualization; stateless computing; market data; datacenter automation; VOIP; freecooling; ROI, sourcing, email; desktop video and many other areas. Work with Architects, Directors, Business Management Group and Developers.

- End User Technology, the group responsible for the end user experience for Merrill Lynch’s 50,000 person staff. Contribute to the management of the end user portal, knowledge management system, and overall content strategies. Work with product owners to strategize and implement new directions for this function.
Market Analyst

IBM

(Public Company; 10,001 or more employees; Information Technology and Services industry)

August 2004 — July 2005 (1 year )

In support of Marketing Group, Sales and Distribtion, monitored global channel marketplace, including competitors, regulatory and economic issues and e-commerce. Explored routes to market for products and competitors in all geos. Lead S&D MI effort to analyze impact of IBM-PC-Lenovo sale on IBM.
Writing Instructor

College of Westchester

(Privately Held; Higher Education industry)

January 2003 — January 2005 (2 years 1 month)

Teaching business writing and other courses
Senior Research Advisor

Conference Board

(Non-Profit; 501-1000 employees; Writing and Editing industry)

January 2001 — January 2003 (2 years 1 month)

Advise CIOs and IT staff in Fortune 2000 companies worldwide. Wrote reports and spoke at client conferences on e-communication, e-learning and electronic commerce.
VP, E-Business Program Director

Concours Group

(Privately Held; 201-500 employees; Think Tanks industry)

January 1998 — February 2001 (3 years 2 months)

Research manager, writer, and program director for global multi-client executive program for e-commerce consulting and research. Faculty program and executive program director managing a research network for multi-client work in the US and Europe. Scenario building, intellectual capital and consulting.
Research Analyst

Gartner

(Public Company; IT; Information Technology and Services industry)

June 1996 — June 1998 (2 years 1 month)

Global Internet analyst for thousands of client companies. Authored ongoing written research and conference presentations.
Electronic Mail Product Manager

Prodigy Services IBM

(Public Company; 501-1000 employees; Information Technology and Services industry)

November 1995 — June 1996 (8 months)

Managed electronic mail product for consumers
Vice President

Citibank

(Public Company; C; Banking industry)

April 1987 — November 1995 (8 years 8 months)

Manager for global electronic print and electronic communications and marketing programs in support of Sales group. Marketing campaigns for a portfolio of financial products including positioning and message, trade shows, print and electronic brochures, and press releases. Interactive sales and marketing technologies.
Adjunct Professor

Polytech Univesity

(Public Company; 501-1000 employees; Higher Education industry)

January 1992 — January 1993 (1 year 1 month)

Executive MS Program. Taught "Human Factors in Information Systems." Original graduate course in
human factors including development of consumer and business information systems.
Adjunct Professor

Columbia University

(Public Company; 5001-10,000 employees; Higher Education industry)

January 1991 — January 1992 (1 year 1 month)

Columbia University Teachers College, New York City 1991-1992
Department of Communication, Computing and Technology

Taught "Computer-Mediated Communication." Original graduate course in electronic mail and other forms of computer-mediated communication.
Technical Editor

Columbia University Computer Center

(Non-Profit; Higher Education industry)

June 1979 — April 1986 (6 years 11 months)

User Services consultant for academic computing
Assistant Editor

John Jay Papers

(Non-Profit; Writing and Editing industry)

February 1977 — June 1979 (2 years 5 months)

John Jay Papers historical editing project, Vol II.