Andy Stack

Current

• Founder / Principal Consultant at Trellistar, LLC

Past

• Co-founder / VP of Products at Oortle
• Co-founder / VP Product Development at Mozes
• Co-founder / VP Product Management at Stata Labs (acquired by Yahoo!)

• Co-founder / General Manager at DealMaven (acquired by FactSet)
• Principal Consultant at Oracle

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Education

• University of Pennsylvania - The Wharton School
• Princeton University

Recommended

1 person has recommended Andy

Connections

276 connections

Industry

Computer Software

Andy Stack’s Summary

* I'm a results-oriented engineer-turned-business executive seasoned in creating teams and companies that develop award-winning software and internet services.
* I enjoy being able to be both a player by rolling up my sleeves and getting things done as well as a coach in leading teams to exceed expectations.
* I excel where I'm able to apply my passion for data-driven product and process optimization along with my creative and strategic talent around user community creation, market positioning and financial planning.
* You can usually find me where technology and entertainment meet to reconfigure businesses, if I'm not on stage performing or drumming with local musicians.

Andy Stack’s Specialties:

Expertise: product management, product marketing, internet marketing, entrepreneurship, metrics, funding and business development, general management, company operations, community creation.

Professional Interests: social networking & social media, technology platforms, scalability of businesses and technology, developer APIs, video applications, mobile devices and applications, travel industry, SMB lead generation, web analytics, viral marketing.

Andy Stack’s Experience

• Founder / Principal Consultant

  Trellistar, LLC

  (Computer Software industry)

  October 2005 — Present (4 years 3 months)

  Independent Business and Technology Consultant
  
  * Acted as an in-house business/technology mentor for over 20 startups in the fbFund REV incubator program (summer 2009)
  * Advised a creative agency on creating the social media architecture for www.redbullairforce.com (launched 3/13/09) designed to grow Red Bull's online community.
  * Developed product positioning, created collateral, optimized on-line sales process and initiated direct sales efforts for iVouch.com, a word-of-mouth marketing platform for SMBs.
  * Created travel-based Facebook applications that have grown organically and are now licensed to a large Hotel/Casino chain as a lead-generation tool.
  * Developed and launched an online Start-up Kit with templates, examples and best practices for streamlining business operations management as well as building better corporate governance for start-up and emerging growth companies.
  * Produced business, product, operational, and financial plans for a start-up software company Lifebits, a home digital media products company helping consumers better share their personal videos through the internet, mobile devices, and cable set-top boxes.
  * Advised and created business plans for a variety of other tech companies focused on Web 2.0, social media, wireless and mobile device applications, blog management and search and management tools, password management, and massively multiplayer online role-playing games.

• Co-founder / VP of Products

  Oortle

  (Internet industry)

  July 2007 — December 2008 (1 year 6 months)

  Oortle is a Web 2.0 software company that enables a synchronized, live interaction experience with social media for internet users.
  
  * Coordinated design, development, testing of Videophlow, a shared-video-viewing web application, from concept to private beta.
  * Served as the public spokesperson for the company and products, including demonstrating Videophlow on stage at the 2008 Web2.0 Expo conference, and press coverage including TechCrunch.
  * Created product strategy, business plan and financial projections for Oortle's product portfolio.
  * Initiated partnership discussions and led company fund-raising efforts.

• Co-founder / VP Product Development

  Mozes

  (Wireless industry)

  January 2006 — April 2007 (1 year 4 months)

  Mozes is a mobile marketing company that enables self-service Web 2.0 creation of mobile ad campaigns that involve voice, text, and web.
  
  * Directed development, testing and release of Mozes' web application and text message processing system, from prototype through beta in 12 months, resulting in 300K unique mobile users at launch.
  * Spearheaded launch of the Mozes Developer API, creation of online community resources, and direction of developer interaction resulting in increased Mozes adoption and new feature feedback.
  * Designed and implemented custom analytical tracking tools and automated reporting capabilities that produced real-time geographical viewing of SMS and system activity.
  * Led migration of technical platform from prototype to scalable MVC framework in 6 weeks, achieving increased development capacity while directly managing 8 developers in parallel development capabilities.
  * Negotiated a solution provider relationship with iLike to power their Garageband Faceoff national radio contest resulting in daily Mozes exposure on ClearChannel radio stations in 6 major US markets.
  * Led all internal efforts for operations, legal, HR, financial modeling and reporting, financial controls, and company infrastructure as the acting CFO

• Co-founder / VP Product Management

  Stata Labs (acquired by Yahoo!)

  (Computer Software industry)

  January 2002 — December 2004 (3 years )

  * Directed design, development, testing and release of SAproxy, a desktop spam solution, from concept to market-leading position in 6 months, resulting in 7500 paying customers, 100K users and a #1 ranking by Consumer Reports (Aug 2003) on a $50K total budget.
  * Coordinated design, development, testing and release of Bloomba, the market-leading search-based email client, from concept to launch in Oct 2003, resulting in 1500 paying customer and 25K users.
  * Created and led the customer support department by creating policies and procedures and hiring a team of 7, resulting in a 81% reduction in support requests and an increase in customer satisfaction.
  * Initiated all initial product marketing, industry and competitive research efforts.
  
  As acting CFO:
  * Responsible for P&L reporting for Company with 60 people and 2nd year revenues under $5M.
  * Led due diligence, transaction analysis and business integration for Yahoo! acquisition. Financial, Legal, and IT integrations were all completed within 2 months resulting in one of Yahoo!’s fastest and smoothest integrations.
  * Developed multiple operational budgeting models and long range forecasting models in Excel that allowed for 7 distributed department P&Ls to roll-up into the corporate P&L, reducing budget cycle time by 80%.
  * Conducted statistical analysis on existing sales, marketing and user behavior data resulting in optimally targeted marketing communications and future product development enhancements.

• Co-founder / General Manager

  DealMaven (acquired by FactSet)

  (Privately Held; Computer Software industry)

  November 1999 — May 2001 (1 year 7 months)

  Dealmaven (acquired by FactSet [FDS] in January 2008 for $14M) was a corporate finance software company developing online financial resources and Excel and Powerpoint analytical tools for investment banks and their clients.
  
  * Coordinated product development of DealMaven’s two flagship products enabling $140K of initial revenue in the third quarter of 2000.
  * Directed investor relations to facilitate the closing of a $300K seed round of angel financing in June and a $1M Series A round in August 2000.
  * Co-authored and presented business plan that was a finalist in both the 1999-2000 Wharton Business Plan Competition and the Bain Start-up Challenge 2000.
  * Managed public relations for DealMaven, interviewing with the Philadelphia Inquirer, Business Week, Fast Company, Red Herring, Forbes and the Wall Street Journal (4/10/2000 p.B1).
  * Designed and implemented website and technical system architecture.

• Principal Consultant

  Oracle

  (Public Company; ORCL; Computer Software industry)

  July 1995 — April 1999 (3 years 10 months)

  * Developed and implemented numerous financial business applications via web design and programming with Oracle Financial Applications, Databases, Webservers and Development Tools.

Andy Stack’s Education

• University of Pennsylvania - The Wharton School

  MBA , Entrepreneurship , 1999 — 2001

• Princeton University

  BSE , Electrical Engineering, Engineering Management Systems , 1991 — 1995

Additional Information

Andy Stack’s Interests:

Finding humor in unlikely places, creating entertaining experiences for others to enjoy, taking things apart and putting them back together differently, participating instead of watching, skiing and playing ice hockey, performing on stage and playing drums with everyone from the Blue Man Group to local tech industry musicians, rapid idea-generation and prototyping.

Andy Stack’s Groups:

•    Wharton Technology and Technology VC Network
•    Wharton Follies

Andy Stack’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch