Andres Snitcofsky

Current

• Online Advertising Professor at Universidad de Palermo
• Chief Digital Officer at di Paola | WPP

Past

• Assistant Professor E-Commerce at Universidad de Buenos Aires
• Managing Director - Prisma Digital Media at Latin3
• Performance Marketing Manager at Latin3

• Affiliate Marketing Manager at MercadoLibre.com
• Internet Business Manager at Marketing One Argentina
• Online Specialist / Sales at usit TANGO

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Education

• Universidad de Buenos Aires
• Escuela Tecnica ORT

Recommended

12 people have recommended Andres

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Blog

Andres Snitcofsky’s Summary

Dynamic Digital Marketing Executive, with more than 8 years industry experience. Combines strategic interactive advertising knowledge with an extensive practice in SEM and SEO; a wide experience in online Media communications including managing an ad network; and team management skills. He has worked for companies such as Dell, Microsoft, SAP, Mapfre, Entel PCS, MercadoLibre and Sony.

Andres Snitcofsky’s Specialties:

Digital Marketing: Search Engine Marketing (SEM): Natural search optimization (SEO), paid search (a.k.a. PPC); Affiliate Marketing; Interactive marketing, marketing strategy; online product management; e-commerce; Media buying and planning, blogs; ad networks; social networks. Right Media Exchange (RMX). Internet, online, web.

Andres Snitcofsky’s Experience

• Online Advertising Professor

  Universidad de Palermo

  (Marketing and Advertising industry)

  2009 — Present (less than a year)

• Chief Digital Officer

  di Paola | WPP

  (Marketing and Advertising industry)

  July 2008 — Present (1 year 1 month)

  Heading the digital operation of di Paola | WPP, a multichannel Agency with offices in Buenos Aires, Santiago de Chile and México DF.
  
  di Paola works for clients such as GM, Itau, Microsoft or Entel PCS, and has been rated #1 Direct Marketing Agency in the Americas and #7 Worldwide, according to The Big Won Report in 2007. Also, 4 times elected "The Direct Marketing Agency of the Year" in Argentina.

• Assistant Professor E-Commerce

  Universidad de Buenos Aires

  (Educational Institution; Higher Education industry)

  March 2007 — August 2008 (1 year 6 months)

  Assistant to Professor Alejandro Prince in the e-commerce course, for students of the Licenciate in Information Systems in the School of Economics from Universidad de Buenos Aires (UBA), Argentina.

• Managing Director - Prisma Digital Media

  Latin3

  (Privately Held; 51-200 employees; Internet industry)

  July 2007 — July 2008 (1 year 1 month)

  Created from scratch Prisma Digital Media, a Spanish and Portuguese speaking online advertising network. It is Latin3's sister company, focused on optimizing results of both publishers and advertisers in the Latin American and US Hispanic markets. It is a Hispanic Ad Network.
  
  Latin3 is the premier provider of “Exponential Marketing” and digital professional services (online media, marketing and advertising) in Latin America and the U.S. Hispanic markets. Dell, Visa, Google, Microsoft, Sony, Pepsi, Nextel, and Reebok are some of the brands that have trusted Latin3 for many of their interactive challenges.
  
  I worked based in Argentina, and report to the holding company's CEO.

• Performance Marketing Manager

  Latin3

  (Privately Held; 51-200 employees; Internet industry)

  July 2005 — September 2007 (2 years 3 months)

  Developed from scratch the Performance Marketing Department at Latin3, specialized on Search Engine Marketing and Affíliate Marketing.
  
  Achievements:
  
  - Latin3 became the first company operating in Latin America to be certified as a Google Certified Company and Yahoo! Ambassador.
  - Developed an SEO strategy for Dell Brazil that generated a large number of sales since its creation to date.
  - Paid Search revenue at Latin3 grew dramatically quarter over quarter.
  - Built an in house affiliate affiliate program for Dell Brazil which now has thousands of partners. It is probably the first affiliate program of a Fortune 500 company in the region.
  - Offered in house Search Marketing consulting for some of Latin3's clients, such as SAP Mexico.
  
  The position reports to Latin3's President.

• Affiliate Marketing Manager

  MercadoLibre.com

  (Privately Held; 201-500 employees; Internet industry)

  October 2004 — July 2005 (10 months)

  Programa MercadoSocios Manager (inhouse affiliate program) at MercadoLibre Argentina, eBay's regional exclusive partner.

• Internet Business Manager

  Marketing One Argentina

  (Privately Held; 11-50 employees; Internet industry)

  January 2002 — October 2004 (2 years 10 months)

  Marketing One is a company dedicated to own web sites maintenance and commercialization, as well as web development for external clients.
  
  We developed a paid, suscription based, online content service called Recortes de Prensa Buenafuente.

• Online Specialist / Sales

  usit TANGO

  (Privately Held; 11-50 employees; Hospitality industry)

  June 2000 — December 2001 (1 year 7 months)

  Web site optimization strategies and sales.

Andres Snitcofsky’s Education

• Universidad de Buenos Aires

  DEGREE IN INFORMATION SYSTEMS , IT and Business , 1998 — 2006

• Escuela Tecnica ORT

  TECHNICIAN IN MASS MEDIA , Media, Comunication , 1990 — 1995

Additional Information

Andres Snitcofsky’s Websites:

• My Blog

Andres Snitcofsky’s Interests:

Interactive marketing, affiliate marketing, online product management, natural search, SEO, paid search, SEM, e-commerce, web analytics. Interactive Media Planning and buying, Ad Networks, behavioral targeting, blogging, social media, Online Advertising.

Andres Snitcofsky’s Contact Settings

Interested In:

• career opportunities
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