Manny Hernandez

* Recognized key opinion leader about diabetes and social media applied to nonprofits and health (Health 2.0); speaker at Yale Healthcare 2009, Health 2.0 2008 and other national and international events.
* 13+ years of experience in Online Community Management, Project Management, Web Product Development and Content Development.
* Published author; diabetes columnist; blogger since 2002; top 100 Amazon.com reviewer.
* Extensive hands-on experience with SEO and other areas of Internet Marketing.
* Highly effective communication skills in English and Spanish. Fluent in French. Proefficient in Italian and German.

Manny Hernandez’s Specialties:

Nonprofit Management, Web Product Management, Web Product Development, Program Management, Project Management, Content Management (including writing, editing, translation), Social Networks, Social Media, Ning, Online Community Development, Health 2.0, Diabetes, Online Marketing, Blogging, Technical Reviews, Product Reviews.

Manny Hernandez’s Experience

Social Media Consultant

AskManny

(Privately Held; Information Services industry)

October 2009 — Present (2 months)

* Assists clients in defining and executing social media strategy, with an emphasis on Twitter, Facebook, Ning and YouTube.
Director, Board

iPump.org

(Non-Profit; 1-10 employees; Health, Wellness and Fitness industry)

June 2008 — Present (1 year 6 months)

IPump.org, Inc. (Insulin Pumps for Underinsured Mellitus Patients) is a 501(c)(3) tax exempt nonprofit diabetes assistance organization that provides critical, temporary financial assistance and free supplies to diabetics in need of all ages throughout the United States.
Viewpoints columnist

dLife

(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)

September 2007 — Present (2 years 3 months)

I write the monthly column "Hola Diabetes" in English and Spanish, catered to Latinos touched by diabetes.
President, Chairman

Diabetes Hands Foundation

(Non-Profit; Health, Wellness and Fitness industry)

January 2007 — Present (2 years 11 months)

DHF is a 501(c)(3) tax-exempt nonprofit that seeks to connect people touched by diabetes and raise diabetes awareness. We run two social networks for people touched by diabetes: TuDiabetes.com (in English, with nearly 11,000 members) and EsTuDiabetes.com (in Spanish, with more than 5,000 members). Our Diabetes Awareness Initiatives include “Word In Your Hand”, "Drawing Diabetes", "Diabetes Supplies Art" and "No-Sugar Added Poetry." Our Grassroots Initiatives seek to take offline the same level of connection and diabetes awareness that we are seeking online.

My responsibilities in the foundation include strategizing, fundraising, partnership development, PR, product and community management and online marketing.
Contributor, Twitter For Marketing For Dummies

John Wiley and Sons

(Public Company; Publishing industry)

July 2009 — August 2009 (2 months)

Helped out with the project: complementing content and figures.
Author, "Ning for Dummies"

John Wiley and Sons

(Public Company; Publishing industry)

October 2008 — April 2009 (7 months)

Wrote "For Dummies" book about Ning, a platform that lets you create your own social network for anything.
Community Advocate

Ning

(Privately Held; Internet industry)

January 2008 — April 2008 (4 months)

* Developed and disseminated best social network development and management practices.
* Identified outstanding social networks and blogged about them on the Ning Blog.
* Helped other Network Creators develop their social networks to reach their full potential.
* Served as point of contact for inbound requests for help from Spanish- and Portuguese-speaking Network Creators.
President

Avance Associates, LLC

(Public Company; 1-10 employees; Marketing and Advertising industry)

January 2004 — April 2008 (4 years 4 months)

Consulting firm that provides translation, copy writing/editing, search engine marketing and design projects for all types of businesses.

Customers included MLB.com, LatCel, Full Sail Real World Education, Border Trade Alliance, Movida Celular, AOL Latin America and numerous Major League Baseball teams.
Web Product Manager

Full Sail University

(Educational Institution; 1001-5000 employees; Higher Education industry)

July 2003 — January 2008 (4 years 7 months)

* Led team of 10 web professionals in product management, project management, community management, content management and end-user support for all campus portals.
* Increased traffic to Student Portal from less than 10K to almost 1 million monthly visits through a major site redesign (2004), a home page redesign (2006) and continuous improvement of product to enhance User Experience.
* Product Manager and responsible for Support Team and User Experience for Full Sail Online, the school's new Online Education platform (launched Oct. 2007).
* 2004: Co-responsible for designing initial Internet Marketing strategy for FullSail.com web site, including keyword strategy and SEO, resulting in double-digit short term gains in conversions.
* 2003: Implemented processes in Digital Reproduction Center, increasing productivity by 33%, while maintaining quality and costs.
Project Manager and Customer Service Manager

GrupTech International

(Privately Held; 1-10 employees; Logistics and Supply Chain industry)

October 2002 — July 2003 (10 months)

* Responsible for IT decision-making, including system implementation to improve sales cycle efficiency by over 50%.
* Successfully managed redesign of customer web site, marketing collateral and monthly newsletter.
* Bilingual customer service and support for over 100 clients in 13 countries, with different packaging applications.
Program Manager and IT Manager

Cleanup, Inc.

(Privately Held; 11-50 employees; Internet industry)

January 2001 — October 2002 (1 year 10 months)

* Implemented PMO methodology, and managed IT Team, cutting operating costs by 40%, while maintaining productivity.
* Led redesign projects and content revision of 2 Web sites with over 500K in monthly traffic, resulting in traffic doubling within 3 months.
* Responsible for Search Engine Marketing efforts, achieving top-three status for several keywords in most important Search Engines.
Content Manager and Program Manager

Quepasa.com

(Public Company; 51-200 employees; PASA; Internet industry)

February 2000 — January 2001 (1 year )

* Built Technology content channel from scratch, created weekly newsletter, helping increase monthly traffic to over 100K visitors.
* Implemented new tools and content relationships at almost zero cost to company.
* Improved content production processes, resulting in better content planning and reduction of errors to a minimum.
Education, Training and Recruiting Manager

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

March 1999 — February 2000 (1 year )

* Led Education & Training Pillar for 400-people diaper manufacturing and warehousing facility.
* Streamlined training and development processes for the site, resulting in optimization of department resources.
Line Manager for Diapers Production Line

Procter & Gamble

(Public Company; 10,001 or more employees; Consumer Goods industry)

January 1998 — March 1999 (1 year 3 months)

* Led team of over 50 people in a high-speed production line that sourced several Latin-American countries.
* Turned production line around, bringing productivity up from 68% to 84% and setting new regional quality record.
Manager of Electricity and Instrumentation

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

March 1996 — January 1998 (1 year 11 months)

* Devised and enforced plant-wide Maintenance Plan, which translated into a reduction of electrical downtime by 80%.
* Implemented standardization projects that saved over $300K/year and reduced $5M in working capital.

Manny Hernandez’s Education

Cornell University

Executive Leadership: Preparing for an Uncertain Future Certificate , Management , 2005 — 2005

Successfully completed courses in: Strategic Thinking, Scenario Planning, Executive Decision Making and Leading Through Creativity.
Arizona State University

MBA , 2002 — 2003

Acc. GPA: 4.0. Completed one third of coursework due to move to Florida.
Cornell University

M.Eng. , Electrical Engineering , 1994 — 1996

GPA: 3.7/4.0.

Activities and Societies:

SHPE, VenCornell (co-founder and webmaster)
Universidad Metropolitana

B.S. , Electrical Engineering , 1989 — 1994

GPA: 4.81/5.00.

Activities and Societies:

Valedictorian and 2nd place in School history, full academic scholarship, Teaching Assistant for 2.5 years, elected Representative to Student Council (1992 - 1993), Newspaper Editor (1992 - 1994).
Colegio La Salle - La Colina