
Experienced Social Entrepreneur and Community Strategist committed to connecting people touched by diabetes
San Francisco Bay Area

Experienced Social Entrepreneur and Community Strategist committed to connecting people touched by diabetes
San Francisco Bay Area
* 12 years of experience in team management.
* Solid background in Web Product Development, Project Management, Content Development and Online Community Management.
* Extensive hands-on experience with SEO and other areas of Internet Marketing.
* Successful at turning around and optimizing troubled operations.
* Highly effective communication skills in English and Spanish. Fluent in French. Proefficient in Italian and German.
* M.Eng. from Cornell University (1996)
* Blogger since 2002, Top 75 Amazon.com reviewer.
Web Product Management, Web Product Development, Program Management, Project Management, Content Management (including writing, editing, translation), Social Networks, Online Community Development, Online Marketing, Blogging, Technical Reviews, Product Reviews.
(Non-Profit; 1-10 employees; Health, Wellness and Fitness industry)
June 2008 — Present (2 months)
IPump.org, Inc. (Insulin Pumps for Underinsured Mellitus Patients) is a 501(c)(3) tax exempt nonprofit diabetes assistance organization that provides critical, temporary financial assistance and free supplies to diabetics in need of all ages throughout the United States.
(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)
September 2007 — Present (11 months)
I write the monthly column "Hola Diabetes" in English and Spanish, catered to Latinos touched by diabetes.
(Non-Profit; 1-10 employees; Internet industry)
January 2007 — Present (1 year 7 months)
Our mission is to provide an open space for people touched by diabetes to connect with others in pursuit of a healthy life through support, information and creative expression.
We are focusing on three programs:
1. Online communities: consisting of TuDiabetes.com (in English) and EsTuDiabetes.com (in Spanish). At nearly 5% weekly growth, with 3,000 members, TuDiabetes.com has become the largest social network for people touched by diabetes in over a year of existence.
2. Awareness initiatives: initially focused on the development of the “Word In Your Hand” campaign, eventually extending to new initiatives for diabetes awareness.
3. Partnerships for a healthier life: development of relationships and alliances to offer tools, information and services to the members of our communities to help them improve their health.
Responsibilities:
* Fundraising, Partnership Development, Product and Community Management, Online Marketing responsibilities.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2004 — April 2008 (4 years 4 months)
Consulting firm that provides translation, copy writing/editing, search engine marketing and design projects for all types of businesses.
Customers included MLB.com, LatCel, Full Sail Real World Education, Border Trade Alliance, Movida Celular, AOL Latin America and numerous Major League Baseball teams.
(Privately Held; 51-200 employees; Internet industry)
January 2008 — April 2008 (4 months)
* Developed and disseminated best social network development and management practices.
* Identified outstanding social networks and blogged about them on the Ning Blog.
* Helped other Network Creators develop their social networks to reach their full potential.
* Served as point of contact for inbound requests for help from Spanish- and Portuguese-speaking Network Creators.
(Educational Institution; 1001-5000 employees; Higher Education industry)
July 2003 — January 2008 (4 years 7 months)
* Led team of 10 web professionals in product management, project management, community management, content management and end-user support for all campus portals.
* Increased traffic to Student Portal from less than 10K to almost 1 million monthly visits through a major site redesign (2004), a home page redesign (2006) and continuous improvement of product to enhance User Experience.
* Product Manager and responsible for Support Team and User Experience for Full Sail Online, the school's new Online Education platform (launched Oct. 2007).
* 2004: Co-responsible for designing initial Internet Marketing strategy for FullSail.com web site, including keyword strategy and SEO, resulting in double-digit short term gains in conversions.
* 2003: Implemented processes in Digital Reproduction Center, increasing productivity by 33%, while maintaining quality and costs.
(Privately Held; 1-10 employees; Logistics and Supply Chain industry)
October 2002 — July 2003 (10 months)
* Responsible for IT decision-making, including system implementation to improve sales cycle efficiency by over 50%.
* Successfully managed redesign of customer web site, marketing collateral and monthly newsletter.
* Bilingual customer service and support for over 100 clients in 13 countries, with different packaging applications.
(Privately Held; 11-50 employees; Internet industry)
January 2001 — October 2002 (1 year 10 months)
* Implemented PMO methodology, and managed IT Team, cutting operating costs by 40%, while maintaining productivity.
* Led redesign projects and content revision of 2 Web sites with over 500K in monthly traffic, resulting in traffic doubling within 3 months.
* Responsible for Search Engine Marketing efforts, achieving top-three status for several keywords in most important Search Engines.
(Public Company; 51-200 employees; PASA; Internet industry)
February 2000 — January 2001 (1 year)
* Built Technology content channel from scratch, created weekly newsletter, helping increase monthly traffic to over 100K visitors.
* Implemented new tools and content relationships at almost zero cost to company.
* Improved content production processes, resulting in better content planning and reduction of errors to a minimum.
(Public Company; 10,001 or more employees; PG; Consumer Goods industry)
March 1999 — February 2000 (1 year)
* Led Education & Training Pillar for 400-people diaper manufacturing and warehousing facility.
* Streamlined training and development processes for the site, resulting in optimization of department resources.
(Public Company; 10,001 or more employees; Consumer Goods industry)
January 1998 — March 1999 (1 year 3 months)
* Led team of over 50 people in a high-speed production line that sourced several Latin-American countries.
* Turned production line around, bringing productivity up from 68% to 84% and setting new regional quality record.
(Public Company; 10,001 or more employees; PG; Consumer Goods industry)
March 1996 — January 1998 (1 year 11 months)
* Devised and enforced plant-wide Maintenance Plan, which translated into a reduction of electrical downtime by 80%.
* Implemented standardization projects that saved over $300K/year and reduced $5M in working capital.
Executive Leadership: Preparing for an Uncertain Future Certificate, Management, 2005 — 2005
Successfully completed courses in: Strategic Thinking, Scenario Planning, Executive Decision Making and Leading Through Creativity.
MBA, 2002 — 2003
Acc. GPA: 4.0. Completed one third of coursework due to move to Florida.
M.Eng., Electrical Engineering, 1994 — 1996
GPA: 3.7/4.0.
B.S., Electrical Engineering, 1989 — 1994
GPA: 4.81/5.00.
diabetes, music, writing Amazon.com reviews, reading, blogging
Advocate for the Juvenile Diabetes Research Foundation, American Diabetes Association.
2003-2004 Full Sail Top Gun Technical Award For Outstanding Contribution; Universidad Metropolitana (Caracas): Dean's list 1992-1994.