Asit Goel

Current

• Co-Founder at Optimal Strategix

Past

• Sr. Marketing Manager at R J Reynolds Tobacco
• Marketing Manager at Kellogg Company
• Brand Manager at Nestle

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Education

• Thunderbird School of Global Management
• Faculty of Management Studies, University of Delhi
• Institute of Technology, Banaras Hindu University

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Recommended

6 people have recommended Asit

Connections

265 connections

Industry

Marketing and Advertising

Websites

• My Company

Asit Goel’s Summary

Expertise in innovation and brand management at Nestle, The Kellogg Co., and RJR. Superior strategic and analytical capabilities in market opportunity analysis, new product/ technology/ market development, and voice of the customer analysis.

Certified NPDP (New Product Development Professional) by www.pdma.org

Asit Goel’s Specialties:

Strategic Marketing, New Product Development, Brand Management, Market Modeling

Asit Goel’s Experience

• Co-Founder

  Optimal Strategix

  (Privately Held; 11-50 employees; Management Consulting industry)

  May 2005 — Present (4 years 3 months)

  Co-Founder, successfully created a strategic marketing consulting practice advising Fortune 500 companies in the areas of Business Strategy, Innovation, New Product Development and Market Analytics
  
  Overseeing business development, client relationship management, and engagement delivery

• Sr. Marketing Manager

  R J Reynolds Tobacco

  (Public Company; 5001-10,000 employees; RAI; Tobacco industry)

  February 2002 — May 2005 (3 years 4 months)

  Led market initiatives to develop a comprehensive product strategy in the area of potential risk reduction
  Successfully launched new brands, and line extensions to drive top line growth leveraging an integrated marketing strategy that maximized the impact across diverse consumer touchpoints.

• Marketing Manager

  Kellogg Company

  (Public Company; 10,001 or more employees; K; Consumer Goods industry)

  January 2001 — August 2001 (8 months)

  Kellogg’s Cocoa Krispies and Kellogg’s Rice Krispies Treats cereals

• Brand Manager

  Nestle

  (Public Company; 10,001 or more employees; Food & Beverages industry)

  1997 — 2000 (3 years)

  Launched a new business division and set the vision for entry into a very competitive product category - bottled water
  
  Led sales strategy planning and coordinated trade partner negotiations
  
  Managed a portfolio of $26 MM in the dairy creamer and ready-to-cook desserts category

Asit Goel’s Education

• Thunderbird School of Global Management

  MIM , International Business , 2000 — 2001

  Post MBA specialization in international business

• Faculty of Management Studies, University of Delhi

  MBA , Marketing , May 1995 — May 1997

• Institute of Technology, Banaras Hindu University

  B. Tech , Mechanical Engineering , May 1991 — May 1995

Additional Information

Asit Goel’s Websites:

• My Company

Asit Goel’s Interests:

Street Theater, International Affairs

Asit Goel’s Groups:

President AZ Chapter of PDMA
Advisory Council - Valley of the Sun School
Community Investment Volunteer Panel - VSUW

•    Thunderbird Alumni
•    FMCG Professionals (World Wide)
•    Igniting Innovation
•    The-Green-Group.com
•    Hedge Fund Group (HFG)
•    Private Equity Investment Group
•    India Leadership Network
•    Faculty of Management Studies, New Delhi
•    Nestle Alumni Worldwide
•    InteGreater - Happier planet in 5475 days!
•    MBA in a DAY

Asit Goel’s Honors:

Recipient of the People’s Choice Right On! Award for 2002 at Brown & Williamson Tobacco (US subsidiary of BAT, Plc.)

Best Sales Officer 1999 Award at Nestle

Asit Goel’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• getting back in touch