Asia Giles

Asia Giles

VP, Creative Director at Prudential Advertising

Location
Greater New York City Area
Industry
Marketing and Advertising

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Asia Giles's Overview

Current
Past
  • Social Media Mastermind at Influence Bureau
  • Creative Director at Blast Radius
  • Creative Director at MRY
Education
Connections

500+ connections

Websites

Asia Giles' Summary

Award-winning Creative Director. Ideator. Futurist.

Asia (asha) is a creative director with over 15 years of digital marketing and advertising experience. She's worked on many diverse clients including consumer goods, retail, luxury, personal health, beauty, automotive and electronics.

Her expertise in digital and social is used in transforming brands and making them fresh again. Finding ways a brand can make a personal connection. Changing one-way conversations into two, thus creating communities that are inspired and genuinely love a brand.

Her creative specialties are social media marketing and strategy, defining and building a brand, finding the "big" idea, conceptual thinking, developing online marketing campaigns, website design, video and building communities. As a manager, she has been leading, mentoring and building creative teams.

Her platforms include Social, Digital, Mobile, Video, Print, Events, eCRM and Apps

Asia Giles' Experience

VP, Creative Director

Prudential Financial

Public Company; 10,001+ employees; PRU; Financial Services industry

April 2014Present (6 months) Newark, NJ

Social Media Mastermind

Influence Bureau

Privately Held; 1-10 employees; Marketing and Advertising industry

September 2013April 2014 (8 months) New York, NY

Re-inventing traditional brand strategy and creative development with proprietary visual tools
that are provocative, collaborative and fun. Category agnostic but target specific to women.

Creative Director

Blast Radius

Public Company; 201-500 employees; WPPGY; Marketing and Advertising industry

January 2012August 2013 (1 year 8 months) NYC

Created digital presences, social incentives, eCRM programs, global brand consolidations, mobile apps and videos. Leveraged creativity and insight-driven marketing to engage customers which ultimately drove the bottom line. Excedrin’s Facebook page was hailed the fastest growing community of 2013 with over 600,000 growth in a week. Theraflu’s “WheresFlu” Map & Tracker App had weekly activity with real-time reportings of 50,000 participants and Prevacid’s Perks program had success in retaining over 86% of their consumer base. Success of these three Novartis brands led to the acquisition of a dozen more both US and globally.
Clients- Prevacid, Excedrin, Gas X, Theraflu, Triaminic, Lamisil, Prevacid, Benefiber, Keri, Voltaren

Creative Director

MRY

Public Company; 201-500 employees; Marketing and Advertising industry

20102012 (2 years)

Developed big innovative ideas for digital and social programs, promotions and word-of-mouth campaigns. Created engagement strategies, concept development, led new business pitches, managed and mentored creatives and assisted in scoping projects and timelines. Voted Social Media Agency of the Year by Mashable.com and Fast Company top 10 most innovative marketing companies of 2010.
Clients- Bing, MSN, Coke, Dasani, Crayola, Kiehls, Vichy, Ford, Keds, Greenworks

Creative Director

Renegade

Privately Held; 11-50 employees; Marketing and Advertising industry

20082009 (1 year)

Created digital communications, branding development and event marketing. Led the team in deploying a stream of advertisements, public relations events, and exhibits to promote Panasonic’s Olympic support of the Beijing Olympic games. In particular, “Olympic Live Site”, Time Square Wii Playoffs, Digital Billboards and immersive VIERA Truck Tours helped to build everyone’s expectations and also emphasized Panasonic’s role as a TOP sponsor.
Clients- Panasonic, Origins, Doubleclick, Gale/Songdo, Gilda’s Club, Kiva

Associate Creative Director

Tribal DDB

Public Company; 1001-5000 employees; OMC; Marketing and Advertising industry

20062008 (2 years)

Videos, websites, banners, mobile and outdoor.
Clients- Neutrogena

Creative Wrangler for Idea Group

Yahoo

Public Company; 10,001+ employees; YHOO; Internet industry

20032005 (2 years)

In-house agency for flagship Yahoo! property. Created groundbreaking “LIVE”
banner for Y! Instant Messenger. Won awards for most innovative idea from Y!
Clients- Yahoo!IM, Yahoo!Mail, Yahoo!SmallBusiness

Senior Art Director

Doner Advertising

Public Company; 501-1000 employees; Marketing and Advertising industry

20002002 (2 years)

Won the Dupont business which became the largest Print campaign ever executed by the agency. Shot on location in New Zealand with photographer William Hubner.
Clients- Coolmax, Thermolite & Cordura

Art Director

Grey Worldwide

Privately Held; 11-50 employees; Marketing and Advertising industry

19941999 (5 years)

Pantene’s “For Hair So Healthy It Shines” TV, print and billboards. Collaborated with photographers Steven Klein, Walter Chin and Peggy Sirota.
Clients- Pantene

Asia Giles' Languages

  • Polish

  • French

Asia Giles' Skills & Expertise

  1. Mobile
  2. Video
  3. Social Media
  4. Digital Marketing
  5. Concept Development
  6. Strategic Thinking
  7. Logo Design
  8. Creative Strategy
  9. Digital Strategy
  10. Mobile Devices
  11. Creative Direction
  12. Art Direction
  13. Flash
  14. New Media
  15. Advertising
  16. Television
  17. Graphic Design
  18. Management
  19. Interaction Design
  20. User Experience
  21. Brand Development
  22. InDesign
  23. Outdoor Advertising
  24. Integrated Marketing
  25. Facebook
  26. Interactive Advertising
  27. Social Media Marketing

View All (27) Skills View Fewer Skills

Asia Giles' Education

School of Visual Arts

BFA, Advertising and Design

19891993

Asia Giles' Additional Information

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