Ashwin Sodhi
Writer and Content Manager
- Location
- Greater New York City Area
- Industry
- Writing and Editing
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Ashwin Sodhi's Overview
- Current
-
- Digital Journalist at Freelance (Self-employed)
- Past
-
- Communications Manager at Punchcut
- Producer at Sling Media
- Contributing Writer at Flavorpill Productions
- Copy Editor, Writer at Badmash Comics/Fuse Interactive
- Sales & Marketing Coordinator at Punchcut
- Managing Editor at etc. magazine
- Staff Writer at etc. Magazine
- Account Associate at AdBrite, Inc.
- Project Manager at Young Entrepreneurs at Haas
- SEO and Web Design Consultant at Sleep Disorders Center of California
- Marketing Intern at Big Circle Media
- Education
-
- Haas School of Business
- University of California, Berkeley
- Recommendations
-
5 people have recommended Ashwin
- Connections
-
324 connections
Ashwin Sodhi's Summary
I'm a writer, editor, strategist, and, on occasion, completely accidental acrobat. I believe in embracing change and will always be a student of media and digital innovation, looking for opportunities to humanize and characterize the way people communicate with one another. When everyone else says nothing will work, I believe everything just might.
Specialties
Digital community promotions (Facebook, Twitter, Digg, Del.icio.us, Flickr), content strategy, story telling, persona and scenario development, blog creation, corporate marketing, feature writing, copy editing, content production.
Technical skills: OS X, Win XP, MS Office, Google Analytics, HTML, CMS, WordPress, Photoshop, InDesign, Dreamweaver, Final Draft, various social media tools
Ashwin Sodhi's Experience
Digital Journalist
Freelance (Self-employed)
January 2007 – Present (5 years 1 month)
Research, concept, pitch and write for online publications and local magazines.
• Travel, entertainment, beer, environment, culture
• Featured Writer, August/September: Trazzler.com
• Appeared in Metro New York, Flavorwire.com, offManhattan Travel, Obnoxious Listeners, TheGreenBook
Communications Manager
Punchcut
Privately Held; 11-50 employees; Design industry
August 2010 – November 2011 (1 year 4 months)
Mobile user experience design studio
• Collaborate with interaction and visual design teams to establish a storytelling practice that galvanizes how leading mobile and content brands position emerging, next-generation technologies
• Execute content strategy for internal and client projects, including content audits, gap analysis, tone and voice creation, mobile content migration, editorial guidelines and user flow diagramming
• Produce copy for promotional scripts, user scenarios and wireframe content and annotations
• Concept and compose company white papers, web and blog content, case studies, corporate messaging and conference proposals
• Mobilize thought leadership and research initiatives across the organization
• Publish weekly newsletter and maintain tools for leveraging collective intelligence and project insights
Producer
Sling Media
Public Company; 201-500 employees; SATS; Consumer Electronics industry
May 2009 – August 2010 (1 year 4 months)
Online entertainment and streaming video aggregator.
• Curate streaming content and manage associated design assets
• Advise editorial team on social media strategy and style guidelines
• Develop communications for contests, polls and interactive features
• Support design and proofing needs, QA features and daily content
• Manage featured content calendar and maintain video data accuracy
Contributing Writer
Flavorpill Productions
Privately Held; 11-50 employees; Online Media industry
August 2008 – August 2010 (2 years 1 month)
(Circulation 650,000) Vibrant, next-generation online entertainment and culture magazine:
• Weekly entertainment listings, blog entries, fact-checking, proofreading, promotional strategies and giveaways, community fostering, user stories, and wireframes for new media initiatives
Copy Editor, Writer
Badmash Comics/Fuse Interactive
February 2008 – January 2009 (1 year)
(Circulation: 150,000) Online animation studio and satirical political blog:
• Copyedited content for two online properties and newsletters; developed new media content, editorial guidelines, blog posts, weekly mailers and animation scripts; optimized traffic through social networking sites (Digg, Facebook apps, De.licio.us), liaised with design staff during content launches
Sales & Marketing Coordinator
Punchcut
Privately Held; 11-50 employees; Design industry
April 2007 – April 2008 (1 year 1 month)
Marketing communications, content management, PR, project management, event planning, market research and forecasting
Account Associate
AdBrite, Inc.
Privately Held; 51-200 employees; Internet industry
August 2006 – January 2007 (6 months)
Traffic monetization, publisher acquisitions, online marketing
Ashwin Sodhi's Skills
Ashwin Sodhi's Education
Haas School of Business
B.S., Business Administration
2003 – 2005
GPA - 3.82
Received Dean's List Honors for all semesters attendend.
Scholarship awarded
Activities and Societies: Senator: Haas Business School Association (Student Government)
University of California, Berkeley
B.A., Psychology
2001 – 2005
G.P.A. 3.92
Dean's List Recipient All Semesters
Contact Ashwin for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
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