LinkedInAsh Shepherd

Ash Shepherd

Education Director at NTEN: The Nonprofit Technology Network

Portland, Oregon
Nonprofit Organization Management
  1. NTEN: The Nonprofit Technology Network,
  2. Ash Shepherd Consulting,
  3. Social Media Optimization (SMO) Books
  1. Minds On Design Lab,
  2. NPower Northwest,
  3. Indaba Designs
  1. Institute of Intercultural Communication
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NTEN: The Nonprofit Technology Network

NTEN: The Nonprofit Technology Network

Education Director

– Present

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Enthusiastic strategist with a passion for building community through meaningful engagement. I am comfortable going from the 30,000 foot level of goals and frameworks right down into the fine details of implementation and am often referred to as an "interpreter" for my ability to help others see the connection between the two.

I enjoy presenting/facilitating at the local, regional and national levels and am always looking for opportunities to turn my passion for learning into valuable resources for others.

Specialties: Online Engagement, Community Building, Social Media Strategy & Analysis, E-Marketing, Training, Planning & Analysis


Education Director

NTEN: The Nonprofit Technology Network
– Present (2 months)Portland, Oregon Area

Support the 50,000+ national members of the NTEN community to further evolve the content and relationships with those who help deliver it for events including NTC, Leading Change Summit, NTEN Labs, various cohort and other year round educational programs.

Online Communications & Engagement

Ash Shepherd Consulting
– Present (3 months)Portland, Oregon Area

Bringing 16+ years of experience working at and with nonprofits. Focused specifically on working with nonprofits and small businesses in the areas of online communication and engagement. I specialize in going beyond the basics and helping your organization build strategies that are mission focused and results driven.


Social Media Optimization (SMO) Books
– Present (2 years 7 months)

Co-Authored the Social Media Road Map: A Social Media Optimization Guide with Noland Hoshino and Zan McColloch-Lussier.

Strategy & Engagement

Minds On Design Lab
(2 years 2 months)

Interactive online technology solutions for nonprofits with an emphasis on mission driven planning, effective strategy and design.

Senior Project Manager & Strategist

NPower Northwest
(2 years)Portland, Oregon Area

Technology Consultant/Trainer focusing on Social Media, Online Communications, Strategy and Project Management.

Online Communications Consultant

Indaba Designs
(3 years 6 months)Portland, Oregon Area

Provided online communication consulting services to small business and civic-minded groups primarily in the areas of websites, social media and bulk e-mail.


TACS/NPower Oregon
(3 years 2 months)

Consultant specializing in the areas of website services, e-marketing and social media for the nonprofit sector. Also provide general technology resource sharing as part of TACS mission as a nonprofit.

I worked with a range of Content Management Systems (CMS) including Joomla and Drupal.

Program Manager/Developer

St. Mary's Home Boys
(3 years 9 months)

Initial setup and development of the Community Preparation Program. A program designed to help Level 5 youth transition from highly structured residential treatment program back into a community setting.

Maters Thesis

University of KwaZulu-Natal
(1 year 1 month)Pietermaritzburg Area, South Africa

Developed a framework for monitoring and evaluating the use of educational materials as a behavior modification tool in the management of visitors in the wilderness areas of the uKhahlamba Drakensberg World Heritage site in South Africa. This framework was later adopted as part of a 10-year management plan for the area.

Activity Therapist

Community Mental Health Center
(9 months)Homer, Alaska

Worked with Seriously Emotional Disturbed (SED) youth in school, community and wilderness based settings to develop and implement individualized treatment plans. In particular in the areas of coping, social and independent living skills.

Assistant Program Developer

Eagle Mount Missoula
(7 months)Missoula, Montana

Worked with Program Manager to develop a winter recreation program for individuals with disabilities. Responsibilities included development of program, procurement of equipment, establishing community partners and managing volunteers.

NASA EPSCoR Research Assistant

The University of Montana
(5 months)Missoula, Montana

Worked in partnership with the Aldo Leopold Wilderness Research Institute to develop and implement an online needs assessment focused stakeholders related to GIS data for Wilderness areas. Based on the findings of the needs assessment then developed a website to facilitate better communication and connections between public and private sectors in regards to sharing GIS data and best practices for Wilderness management.

Residential Counselor

(4 years 3 months)Missoula, Montana

Worked as a counselor in a residential group home setting to provide counseling and support services to Seriously Emotionally Disturbed (SED) youth and their families.

Program Assistant

Camp-Mak-A -Dream
(1 year)

Managed and facilitated the high/low ropes course, climbing wall and camping programs. In addition, general team building and program support


Play Healthy(Link)

The Play Healthy website is a site where you can find information on Performance Enhancing Substances. You can learn the Facts about Health Risks from Steroids, stimulants, and HGH. The redesigned addresses content organization and site navigation to help direct visitors to resources and features. The responsive site employs social media integrations to allow content and most notably the contest to be shared.

Team members:


Social Media Road Map: A Social Media Optimization Guide(Link)

Independant Publishing
April 2012

The Social Media Road Map is your simple guide to developing and implementing a custom social media strategy for your business, organization, or even yourself. With a useful structure, helpful questions and tons of examples it's designed to give you a practical plan to jump start your social media journey. Working through the Social Media Road Map you'll quickly and easily identify your goals, develop messages that motivate your audience and know how to use your time efficiently. What are you waiting for? Pick up the Social Media Road Map, plan your course and enjoy the journey.


Social Media Audit(Link)

Independent Publishing
September 2011

In a nutshell a social media audit is meant to be an assessment of your organizations performance in a number of key best practice areas related to social media. It can help identify strengths and weakness and hopefully priorities for moving things forward to a more efficient and effective state.

Volunteer Experience & Causes


(2 years 6 months)Science and Technology

Help coordinate monthly meetings, manage the website and generally find ways for the group to have more impact using technology to create social change in the Portland area.

This group is a combination of the 501 Tech Club for NTEN and the local Net Tuesday group for Net Squared.

Member of the "Change" Journal Editorial Board

Nonprofit Technology Network
– Present (4 years)Science and Technology

Participate as a member of the editorial board to provide guidance, feedback support and occasionally content for the quarterly publication.

Volunteer Programs Intern (Oregon Office)

The Nature Conservancy
(1 year 1 month)Environment

Worked with the volunteer programs to develop a new system for tracking volunteer naturalist data, developed and presented monthly volunteer orientation and general volunteer program support projects.

Website Consultant & Administrator

Wilderness Action Group
– Present (9 years 2 months)Environment

Developed and continue to support the website for this organization as well as providing general online communication consulting.

Website Consultant & Administrator

Jackson Hill Foundation
– Present (4 years)Health

Developed and continue to support the website for this organization as well as providing general online communication consulting.

Outreach Internship

Children's Oncology Camp Foundation
(9 months)Children

Focused on outreach to new hospitals and programs serving youth and young adults fighting cancer in order to recruit for summer camp programs. In addition, worked with Program Managers to recruit and process summer volunteer applications.

Opportunities Ash is looking for:

Causes Ash cares about:

  • Children
  • Economic Empowerment
  • Environment
  • Poverty Alleviation
  • Science and Technology

Organizations Ash supports:

  • The Nature Conservancy


  • Joomla
  • Photoshop
  • Bulk Email
  • Web Project Management
  • Communications Strategy
  • Social Media
  • Website Redesign
  • Website Management
  • Online Communications
  • Program Evaluation
  • Project Management
  • Strategy Facilitation
  • Webmaster Services
  • Strategic Communications
  • Blogging
  • Web Design
  • Nonprofits
  • Strategy
  • Fundraising
  • Copywriting
  • Social Media Marketing
  • Program Management
  • Team Building
  • Marketing Communications
  • Volunteer Management
  • Training
  • Leadership
  • Social Media Coach
  • Social Media Strategist
  • Social Media Consulting
  • Social Media Measurement
  • Content Management
  • Social Networking
  • Marketing
  • Community Management
  • Management
  • Email Marketing
  • Online Marketing
  • Newsletters
  • WordPress
  • Content Strategy
  • See 26+  See less


Institute of Intercultural Communication


University of KwaZulu-Natal

MEnDev, Protected Area Management

Student representative to the Higher Degrees Committe

Activities and Societies: Worked in cooperation with EKZN Wildlife on thesis research project

The University of Montana

B.S. Recreation Resource Management, Wilderness Studies

Outstanding Senior of the Year : School of Forestry, NASA EpScor Scholarship recipient, Danny On Memorial Scholarship recipient

Activities and Societies: Wilderness Institute, Aldo Leopold Wilderness Research Institute

Flathead High School



Honors & Awards

~National EPSCoR Research Assistant
~Outstanding Senior of the Year | University of Montana School of Forestry
~Student Representative to the Higher Degrees Committee | University of Kwa-Zulu Natal

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