Ashley Woods

Current

Independent Media Campaign Manager at International Peace Bureau (IPB) Geneva a federation of over 300 NGO's in 70+ countries
Director at REAL Exhibition Development

Past

Founder and Managing Director at AWP Ltd
Managing Editor at VII
International Sales Manager at Lookat Photos

Office Manager at Tien Wah Press
Events Manager at Magnum Photos

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2 more...

Education

University of Nottingham
International School, Singapore & Brunei
Uplands School, Malaysia

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Connections

174 connections

Industry

Public Relations and Communications

Ashley Woods’s Summary

Ashley Woods was born in Aldershot, UK in April 1967 and grew up in Far East Asia (Brunei, Malaysia and Singapore).

Having worked for such international brand names as Magnum Photos (Paris), Lookat (Zurich), VII (Paris) and Tien Wah Press (Malaysia), Ashley has earned himself a reputation managing and promoting artists and photographers; negotiating copyright, coordinating image and print production and organizing major media events internationally. He has excellent cross-cultural communication and interpersonal skills and speaks English, French and German.

He recently founded REAL Exhibition Development, a non-profit organization who work with civil society, international networks and charities in communicating to the general public and the media on major critical issues of our time, through photography, film and new media.

In 2008 he co-produced an educational film and photographic exhibition with the International Red Cross Museum, Geneva entitled 'In-Security: The Nuclear Dilemma' (nucleardilemma.org). The exhibition has been endorsed by the International Peace Bureau (www.ipb.org), Engineers and Scientists for Global Responsibility (www.inesglobal.com) and Mayors for Peace (mayorsforpeace.org). Ashley worked with Dr.Kathleen Sullivan United Nations disarmament educator, and Shigeko Sasamori, a survivor of Hiroshima on a concise educational programme including workshops. Stats: 30'000 actual visitors in 2008; overall outreach (via the media) of over 3 million people.

Ashley Woods is also an ongoing media consultant to the International Peace Bureau, a Nobel Peace laureate INGO and is responsible for their upcoming advertising campaign "Disarmament for Development' (2010-2011).

He is also working on a number of other projects including ONE VISION due to be presented at the United Nations, NEW York in May 2010 and MAKING PEACE, to be shown along Lake Geneva in June 2010.

www.ashleywoods.com
www.realexpo.org

Ashley Woods’s Specialties:

- PR, communication & information management

- Event and {media} campaign concept & management

- Photography: international marketing and sales

Ashley Woods’s Experience

Independent Media Campaign Manager

International Peace Bureau (IPB) Geneva a federation of over 300 NGO's in 70+ countries

(Non-Profit Organization Management industry)

2008 — Present (2 years )

The IPB is dedicated to the vision of a World Without War and is the oldest international peace federation in the world. Founded in 1891 and won the Nobel Peace Prize in 1910 : since then 13 IPB officers have been recipients of the Nobel Peace Prize. With 300+ member organisations in over 70 countries the IPB is truly a global network, bringing together expertise and campaigning experience in a common cause. IPB has United Nations Consultative Status since 1977 and is the Secretariat for the NGO Committee for Disarmament (Geneva). www.ipb.org
Director

REAL Exhibition Development

(Media Production industry)

2007 — Present (3 years )

REAL Exhibition Development (REAL) is a non-profit organization founded in 2007.
Comprising of respected professionals from the media, including Ashley Woods, formerly with Magnum and VII Photos, REAL puts its talent toward helping NGO's and other non-profit organizations, networks and charities in communicating to the general public and the media on major critical issues of our time, through photography, film and new media.
Founder and Managing Director

AWP Ltd

(Media Production industry)

January 2004 — November 2008 (4 years 11 months)

Specializing in the negotiation of Rights to the international online, print and broadcast media as well as marketing and promotion (PR) of image-based projects.
Achievements :
- Negotiation and sale of Copyright
- Organization of media events (e.g. debates, book launches, film premieres)
- Production of multimedia presentations and exhibitions as well as internet sites, catalogues, flyers and invitations
- Book packaging and promotion : negotiation of Foreign Rights and distribution

Clients :
• The International Red Cross Museum, CH : Production of an educational touring exhibition
• Intervalles Publishing, Fr : production and promotion of an illustrated photographic book
• Warner Independent Films, Fr : organization and PR of a film premiere
• London School of Communication, UK : visiting MA lecturer
• Paris Match, Time, Sunday Times, Stern magazine: negotiation of publication rights
Managing Editor

VII

(Privately Held; 11-50 employees; Photography industry)

2001 — 2003 (2 years )

Founded in 2001, by seven of the world’s most celebrated photographers. Responsible for overall development and management (company branding, worldwide sales and marketing) ; creation and implementation of a global marketing and sales strategy ; negotiation of rights for advertising and media (online / internet, print, TV, billboard, POS, exhibitions and books etc…) ; office accounting, hire and training of sales staff.

Achievements :
- Successful launch and management of the Paris head office
- Concept and development of a Content Management System (CMS)
- Design and management of a fully functional interactive and informative web site
- Production of a major international ad campaign (‘Think Pad’) for IBM Microsoft.
International Sales Manager

Lookat Photos

(Photography industry)

1996 — 2001 (5 years )

Responsible for overall marketing and promotion of the company worldwide, media, corporate and advertising relations. Development of relations with the international media, advertising agencies (corporate and public) and private industry

Achievements :
- Negotiation and sale of illustrated stories to the world’s print and online media
- Development of relations with leading ad agencies and corporations, resulting in successive international campaigns for Swiss Telecom and UBS Banking Corporation
- Media management and PR for the World Economic Forum, Davos (4 year exclusive contract)
- Publication of the book ‘Swiss Writers’ funded by the Swiss Cultural Ministry
- Organisation and PR of a major public event at the Royal Festival Hall, London
Office Manager

Tien Wah Press

(Printing industry)

1996 — 1996 (less than a year)

Responsible for sales, operations, profitability, appearance and success of the company in France.

Achievements :
- Successful management of communications between head office, London and France
- Improved supervision of print and delivery schedules - renewal of existing contracts
- Delivery of the major retrospective book ‘The Life of Robert Doisneau’ to Ed. Lionel Hoëbeke
- Improvement of TWP’s image (through the media) as a leading printer of illustrated books
Events Manager

Magnum Photos

(Privately Held; 51-200 employees; Photography industry)

1994 — 1996 (2 years )

Responsible for ongoing international relations and organization of events notably with the cinema industry.

Achievements :
- Distribution and sale of multiple sets of the company’s largest exhibit to date: ‘Magnum Cinema’
- Management of major corporate partners such as ‘Chronopost’ and the French Cultural Ministry
- Organization of exhibit presentations in over 30 countries
- PR for Theo Angelópoulos’s film ‘Le regard d'Ulysse’ (Ulysse’s Gaze), Grand Prix, Cannes

Ashley Woods’s Education

University of Nottingham

BaHons , Communication / photojournalism , 1986 — 1989

Activities and Societies:

Photo Editor, College newspaper
International School, Singapore & Brunei

1977 — 1982

Activities and Societies:

School champion 'Victor Ludorium' Track & Field.
Uplands School, Malaysia

1975 — 1978

Additional Information

Ashley Woods’s Interests:

people, education, health, culture: photography, art, film, social media, sustainable development, disarmament, environment, leisure: scuba diving, skiing, swimming, cycling, playing badminton with my little boy...