Ashley Woods

Ashley Woods

Senior Account Manager at Mach Media

Location
Gent Area, Belgium
Industry
Public Relations and Communications

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Ashley Woods's Overview

Current
Past
  • Founder and Managing Director at AWP Ltd
  • Managing Editor at VII
  • International Sales Manager at Lookat Photos
  • Office Manager at Tien Wah Press
  • Events Manager at Magnum Photos
Education
  • University of Nottingham
  • The International School, Singapore
  • The International School of Penang (Uplands), Malaysia
  • St Andrews School, Brunei
Recommendations

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Connections

500+ connections

Ashley Woods's Summary

Ashley Woods was born in Aldershot, UK in April 1967 and grew up in Far East Asia (Brunei, Malaysia and Singapore).

Having worked for such international brand names as Magnum Photos (Paris), Lookat (Zurich), VII (Paris) and Tien Wah Press (Malaysia), Ashley initially earned himself a reputation managing and promoting internationally known artists and photographers; negotiating copyright, coordinating image and print production and organizing major public and media events internationally. Ashley has excellent cross-cultural communication and interpersonal skills and speaks English, French and German.

He presently works as a Senior Consultant for Mach Media, a specialised MarCom agency based in Belgium. He is also an Honorary Consultant for the International Peace Bureau (IPB) Geneva, the oldest and largest peace federation in existence and was responsible for organizing their Nobel Peace Prize centenary celebration in 2010 in Geneva entitled Making Peace. www.makingpeace.org

In 2009 he founded REAL Exhibition Development, a non-profit organization and network bringing together professionals from the media and advertising who wish to bring about social change by offering their expertise to civil society, international networks and charities.

In 2008 he co-produced an educational film and photographic exhibition with the International Red Cross Museum, Geneva entitled 'In-Security: The Nuclear Dilemma' www.nucleardilemma.org. The exhibition has been endorsed by the International Peace Bureau (www.ipb.org), Engineers and Scientists for Global Responsibility (www.inesglobal.com) and Mayors for Peace (mayorsforpeace.org).

Specialties

- PR, communication & information management

- Event and {media} campaign concept & management

- Photography: international marketing and sales

Ashley Woods's Experience

Senior Account Manager

Mach Media

Privately Held; 1-10 employees; Marketing and Advertising industry

April 2011Present (10 months)

Mach Media, a division of the Across Group, is an international team of Native English-speaking MarCom Consultants, Copywriters, Event & Project Managers and interim Marketing Communication Managers developing and managing cross-media strategies for multinational companies.
www.machmedia.be

Nonprofit Organization Management industry

2008Present (4 years)

The IPB is dedicated to the vision of a World Without War and is the oldest international peace federation in the world. Founded in 1891 and won the Nobel Peace Prize in 1910 : since then 13 IPB officers have been recipients of the Nobel Peace Prize. With 320 member organisations in over 70 countries the IPB is truly a global network, bringing together expertise and campaigning experience in a common cause. IPB has United Nations Consultative Status since 1977 and is the Secretariat for the NGO Committee for Disarmament (Geneva). www.ipb.org

Director

REAL Exhibition Development

2007Present (5 years)

REAL Exhibition Development (REAL) is a non-profit organization founded in 2007.
Comprising of respected professionals from the media, including Ashley Woods, formerly with Magnum and VII Photos, REAL puts its talent toward helping NGO's and other non-profit organizations, networks and charities in communicating to the general public and the media on major critical issues of our time, through photography, film and new media.

Founder and Managing Director

AWP Ltd

January 2004November 2008 (4 years 11 months)

Specializing in the negotiation of Rights to the international online, print and broadcast media as well as marketing and promotion (PR) of image-based projects.
Achievements :
- Negotiation and sale of Copyright
- Organization of media events (e.g. debates, book launches, film premieres)
- Production of multimedia presentations and exhibitions as well as internet sites, catalogues, flyers and invitations
- Book packaging and promotion : negotiation of Foreign Rights and distribution

Clients :
• The International Red Cross Museum, CH : Production of an educational touring exhibition
• Intervalles Publishing, Fr : production and promotion of an illustrated photographic book
• Warner Independent Films, Fr : organization and PR of a film premiere
• London School of Communication, UK : visiting MA lecturer
• Paris Match, Time, Sunday Times, Stern magazine: negotiation of publication rights

Managing Editor

VII

Privately Held; 1-10 employees; Photography industry

20012003 (2 years)

Founded in 2001, by seven of the world’s most celebrated photographers. Responsible for overall development and management (company branding, worldwide sales and marketing) ; creation and implementation of a global marketing and sales strategy ; negotiation of rights for advertising and media (online / internet, print, TV, billboard, POS, exhibitions and books etc…) ; office accounting, hire and training of sales staff.

Achievements :
- Successful launch and management of the Paris head office
- Concept and development of a Content Management System (CMS)
- Design and management of a fully functional interactive and informative web site
- Production of a major international ad campaign (‘Think Pad’) for IBM Microsoft.

International Sales Manager

Lookat Photos

19962001 (5 years)

Responsible for overall marketing and promotion of the company worldwide, media, corporate and advertising relations. Development of relations with the international media, advertising agencies (corporate and public) and private industry

Achievements :
- Negotiation and sale of illustrated stories to the world’s print and online media
- Development of relations with leading ad agencies and corporations, resulting in successive international campaigns for Swiss Telecom and UBS Banking Corporation
- Media management and PR for the World Economic Forum, Davos (4 year exclusive contract)
- Publication of the book ‘Swiss Writers’ funded by the Swiss Cultural Ministry
- Organisation and PR of a major public event at the Royal Festival Hall, London

Office Manager

Tien Wah Press

19961996 (less than a year)

Responsible for sales, operations, profitability, appearance and success of the company in France.

Achievements :
- Successful management of communications between head office, London and France
- Improved supervision of print and delivery schedules - renewal of existing contracts
- Delivery of the major retrospective book ‘The Life of Robert Doisneau’ to Ed. Lionel Hoëbeke
- Improvement of TWP’s image (through the media) as a leading printer of illustrated books

Events Manager

Magnum Photos

Privately Held; 51-200 employees; Photography industry

19941996 (2 years)

Responsible for ongoing international relations and organization of events notably with the cinema industry.

Achievements :
- Distribution and sale of multiple sets of the company’s largest exhibit to date: ‘Magnum Cinema’
- Management of major corporate partners such as ‘Chronopost’ and the French Cultural Ministry
- Organization of exhibit presentations in over 30 countries
- PR for Theo Angelópoulos’s film ‘Le regard d'Ulysse’ (Ulysse’s Gaze), Grand Prix, Cannes

Ashley Woods's Education

University of Nottingham

BaHons, Communication / photojournalism

19861989

Activities and Societies: News Editor, College newspaper

The International School, Singapore

19801986

Activities and Societies: School athletics champion (1500 - 5000m) and 'Victor Ludorum' 1980-1982

The International School of Penang (Uplands), Malaysia

19771980

Activities and Societies: 800 + 1500m runner

St Andrews School, Brunei

19741977

Went to school with HRH Crown Prince General Dr Haji Al-Muhtadee Billah, Brunei.

Ashley Woods's Additional Information

Interests:

people, education, health, culture: photography, art, film, social media, sustainable development, disarmament, environment, leisure: scuba diving, skiing, swimming, cycling, playing badminton with my little boy...

Groups and Associations:

National Union of Journalists

Honors and Awards:

BaHons

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